Adwords Cost rises for US advertisers, drops for Australians

Since September last year, we have been monitoring the cost of Google Adwords for a range of keywords. You can see our full range of data here. We used a broad range of keywords from “Plumbing” to “Mobile Phones”. This gives us a balanced view of the market for Google Adwords. The pool of  keywords is …

Improve your Google Adwords performance

Seeing as it is close to Christmas, and I am sure there are a lot of people out there who are looking to sell more stock, we thought we would run through a few quick lessons on how to improve your Google Adwords performance. If you have not done so already I suggest you go …

Google Adwords cost goes up again

As part of our monthly review of advertising costs across the internet, we look at the cost of advertising using Google Adwords. Every month we take a basket of keywords, such as plumbing, SEO, mobile phones, cleaning etc, and look at the published average CPC from Google. We also take into account changes in competition …

Cost of Australian Adwords falls 10% in October

In our monthly survey into the cost of Google Adwords, we have found that the average cost of advertising on Google has fallen by about 10% from an average cost of $3.73, which when normalised for competition becomes $1.50,  to $3.36 ($1.31). A slight fall in competition by 0.001 was matched by the fall in …

ppc vs seo – when to use Google Adwords

It seems to be the hip choice to spend money on SEO right now. The forums are full of people claiming; don’t spend money on Google Adwords, it is expensive and short sighted. In some instances, this is true, however it does not tell the full story. Why does PPC advertising work? The bottom line …