How to gain leads at a conference

Here are a few quick tips on how to market yourself at conferences.

Attract Attention

Make your stand engaging. Hire someone to be an entertainer on your stand. Make sure your stand is interactive!

Creating a competition is a good way to build leads, but there is limited brand building and emotional engagement. A slightly better way would be to tell them to either fill out a form, or write on a business card, “In 25 words or less tell us why our product is amazing..” or something to that effect. Engage the people around you by asking them to become involved with your company. Don’t just let them throw their business card in a bin.

Engage the Audience

Depending on your budget, you could have a “skin health” expert at the stand, giving people free 10 minute facials. Make the entertainment relative to your product or service. If your brand is a fun brand, make the stand fun as well. In order for them to get a head massage, or whatever the attraction is, the should need to book a meeting with you later in the week, or some other similar valuable business goal.

Always follow up

Follow up should always be a phone call. In the least you should email them the next day saying you will call them later in the week. If this is a lot of work, get a temp in to arrange the meetings for you. Face to face meetings trumps anything else ten fold.

To track follow ups, good old spreadsheets are probably the “best way” as they are easily manipulated and you can sort quickly through them. Otherwise most CRM systems should have a leads section you can put them in to.

Blog Suggestions

Sample Press Release

Below is a sample Debut Album Press Release we used for The Lookie Loos. You can now download this press release when you register for FREE!

We can write a press release for you, all you have to do is contact us and ask. We might even do it for free if we like your music.

Before you write your press release, here are a few quick steps you need to take;

  • Make a list of all the places you want to send the press release to. This can include music websites, music magazines, your local paper, the national press, radio stations etc.
  • Read a few articles about bands from those magazines/papers
  • Try to use their articles and mimic their style (this will increase your chances of getting published)
  • Try to get outside opinions on your music, you should use them in your press release
  • Try to work out what makes your music, and story, unique. What drives the band to produce their music?
  • Prepare standard statements from the band about the following
    – What was it like producing the music
    – What bands have influence you?
    – How long did it take to make the album
    – What was it like working with (the producer, studio etc)
  • Make sure you have a list of tour dates handy.

There are a couple of standards that are worth using when creating a press release.


The Lookie Loos

Short and punchy, to the point. Easy to grab attention, not too wordy. You could put the title of the album in , the name of the lead single etc.

The Debut Album from The Lookie Loos Available October 26th

Sub-head. Contains the main selling points from the Press Release, with specific details. Where can you get the album, when will it be available etc.

Media Contact – – +61 416 360 814

Media contact information. You must be contactable almost 24/7 at this information. This will be used by the press if they want to do follow ups.

Release 26th October 2009 – The Lookie Loos release their self-titled debut Album on October 26th 2009 through Border Music. After receiving wide praise for their first EP “Timing is Everything” The Lookie Loos have spent the last two years touring with the Datsuns and The Veils as well as other local acts such as The Coshercott Honeys and The Mint Chicks.

Timing information, the first paragraph which should include the main details of why this is important information for the reader.

The debut album features a broad spectrum of rock music, from the melancholy “Heavens” and “A Change Will Come” to the driving, jiving, “Will I Be Lonely”. Local media has said The Lookie Loos have “catchy vocal melodies and hard hitting beats” and the bad is “a catchy, fun and entertaining quartet that’s clearly on the rise.” The band is made up of Tim Steers (Guitar and Vocals), Alex Mustard (Bass), Daniel Reece (lead guitar) and William page (drums). After receiving airplay on many independent stations in New Zealand and gathering support all over the country. The Lookie Loos wrote, recorded and engineered the E.P over a 6-month period at the The Lookie Loos is an independent band, currently looking for a record label to snap them up. “Timing is Everything” is available from iTunes, Amazon and all good record stores.We are pumped to be releasing new music”, said Tim Steers, The Lookie Loos’ lead singer.

Start to include quotes from the band. Make sure you include details of what is included on the album and how it was put together.

“The whole process has been interesting and I hope that this new track will please our fans.” The Lookie Loos were privileged to receive NZ on Air New Recording Artist funding to produce three of the tracks on the album. This meant they could work on producing a top quality video. Ivan Barge from Fish n Clips shot the video for Shaky Laughter at Skateland, Mt Wellington. The Lookie Loos recorded the single in a week at York Street, Auckland with Clint Murphy, and then Sterling Sound mastered the single in New York.

Body Copy, that should include all the information about the product or service. It is always worth including quotes from clients, customers and senior members of the company.

Why Local Search Marketing?

Every business person knows the importance of marketing in general, but why is the local market is so important? If you have a local business, it is imperative to reach your local customers by meeting their specific needs. Sydney marketing will look different than marketing Melbourne because, while these two cities are in the same country, there are many local differences come into play.

Still, people are looking for local businesses using the Internet to make their search easier. Here is a list of the top six reasons to be locally a part of running your business.

  1. At the moment, search marketing is the most important part of the marketing mix. Almost all transactions are preceded by a search online for reviews, or information.
  2. With time being short for more people, customers look online for where to shop before the head out the door. This saves time and money by ensuring that they will give their business to the local retailer who can offer the best deal.
  3. Local headlines make a difference in what your local market should look like. When people see something interesting in a magazine or newspaper, may seek further link to see what they can find. A short PR campaign, or even just contacting your local bloggers and news outlets will help.
  4. People do not always live where they work. Commuters are common, and when something happens at work that requires your product or service offered by your company customers will look for you online. It’s invaluable that your local market will find you.
  5. One thing has not changed in advertising. The objective of advertising is to get people to buy their product. When you couple Sydney online marketing to brick and mortar store, you are looking at being responsive to the needs of two different kinds of prospects. One kind likes to buy goods online, while another kind of love to find a physical connection box so you can visit the shop and concrete you try our product for themselves. Using local marketing, you can capture both markets.
  6. All eyes are online. Consider that the billboards are getting hired less these days. Magazine ads flipped past as if it was not even there. Using good local Marketing you draw the attention of people looking for your product.

How to improve customer service pt3

Creative solutions
Fix it on the spot, or don’t keep customers waiting. PROMISE to call them back in 5 minutes.

Make promises and keep them. Reliability. Accurate information, perfect delivery, on-time, on-cue.



Answer your communications-emails and voice messages-promptly.
Early Opportunities – DON’T Wait your turn
Go that extra mile
Integrity EAT-SLEEP-BREATHE-OOZE INTEGRITY “My life is my message” Gandhi. Avoid over-promising.
OBSESSED WITH LEGACY “Dent the Universe”
EYE FOR THE DIFFERENT Go beyond “same old, same old”
Stretch Is Routine “I will drop it off myself”/ “I will see to it
Personal Attention
Strong communications, keep them informed. How long does it take you to drive to your clients? How many companies can you call in that time?
Thankyou notes. When was the last time you wrote to say thankyou for your time/appointment/feedback. Compliments are critical.
Phone calls. Spend time each day just saying hi!
It is the little things that can make all the difference. Most business is won or lost in
barely 15 seconds. Personal contact beats e-mail 100 – 1.

Customer feedback, LISTEN!! Gather testimonials. Note pleased customers.
What made them happy. LEARN from unhappy customers. What made them unhappy? How can we improve our marketing/ induction/ training/ development/ service??
PASSION! ENTHUSIASM! You’ve got to be out there on the lunatic fringe INFECT everyone with your passion for results.

Other great articles on Customer Service

Customer Service and Satisfaction in the Resort Industry | Dating Tips

Seeking Superior Contemporary Furniture And Best Customer Service

6 Tips To Help You Provide Good Customer Service

Daily Tips for Business: Business Customer Service

Service Advisor Trainer Can Be Required For A Lot Of Jobs | Used

Office Depot: Free Batteries, Bottled Water, Post-It Notes and

How to improve customer service pt2

Live, Warm & Friendly service.
Empathy. Put yourself in
their shoes. Communication at their level. A genuine understanding of their needs. Do they really need a trainee?
Knowledgeable. Know the industry award, when the apprentice started, how long they have left, how long the host has been with us, when is their birthday? Have they won any industry awards? What is their favourite drink?
Partnership. We have a duty to Hosts and New Apprentices. We are here to create VALUE for all.
People Skills – By becoming interested in other people, you will
get them to like you. Being the person who makes people feel good will go
a long way toward increasing your likeability in their eyes. Maintain eye
Treat every customer like a completely AMAZING individual.
Relate to him or her as if they were the only person in the world. People love personal
attention, so hang on their every word and don’t let yourself get interrupted. BE PRESENT.
Share knowledge with your organisation.
Be; Courteous, Friendly, Direct, disciplined, Reliable, Loyal, sincere, Honest, Willing,
Tenacious, Tactful, Worthy

Other great articles on Customer Service

How to improve customer service Pt1.

Whether or not the customer is actually “right,” the job of customer service managers is to put out fires. Quick, pleasant responses to even the most irate customers will almost always cool the situation.

Plan your week.

Allocate time for follow ups, administration, travelling. Book appontments in the same area together. Batch phone calls, e-mails, letters and signups together. GET IT RIGHT FIRST TIME.
Administration/Organisation is 90% of the game. Know where you should be, when, 2 weeks in advance. Who are you seeing? Keep notes on EVERYTHING. At the first contact DISCOVER as much information as you can about the client.
Customer Results – What does the customer want? When by? What are his/her expectations?
Remember names. How can you effectively remember a name? When someone tells you their name, clarify it, use it again quickly, or write it down – before you forget.

Take the work out of it for your customers. Encourage them to ask questions and reward them with quick, friendly responses. Your customers and visitors are the most important asset you have. Make them feel that way.

Attraction. When you make the initial contact with a person, first impressions are critical. So dress up and look like a professional. Smile! ENERGY AND VERVE are infectious.
We are the only ones who do what we do
A  mission worth SHOUTING ABOUT
Contact information. Make you easy to find. Plenty of business cards.

Other great articles on customer service;

Let’s go Team! Leverage Teamwork and Improve Customer Service

Top 10 customer service blogs | | Customer

Good Customer Service: The Lifeblood of Your Health Call Center

New Tool to Help Postal Service Improve Customer Service

5 Ways to Instantly Improve Customer Service |

Improve Customer Service by Using an Answering Service

Customer service at call center

SEO: How Do Search Engines Choose Page-One Sites?

You may be wondering how search engines arrange the top pages from millions of others. There are calculations involved and you have to work with these to put your site in page one.

How Do Search Engines Work?

There are three important elements that make up the database and finding of relevant material by search engines. From the inputting of words, the search until the hierarchy of results, there is a process that is mathematically formulated and produces the links and sites that suit best.

1. The web crawler. This is also known as a “spider” or “robot” which roams the web. It is a program that translates web pages and any existing links relevant to the page. The web crawler begins by looking through the web addresses that are available in its database or index. Any other page on the internet is added to the database should the web crawler consider it relevant to its existing index. Thus, the database continually grows and the web crawler also goes back to the index to check for updates and again search for new available links.

2. The index. The index holds all information of websites and pages that the web crawler has discovered during its frequent web roaming. Whenever any website or page is updated by the owner, the index also updates its stored information thus it continually grows over time.

3. The search engine. A search engine is a software that goes through all the information stored in the index whenever a search is done by a web browser. An algorithm supports the final results according to how relevant the websites found are to the search. The hierarchy of page results is determined by shutting on or off categories that the search engine feels is relevant to the search.

The Goal of Search Engines

The ultimate goal of a search engine is to provide the most relevant and informative web pages to the web browser. The effectiveness of search engines may be tested through search engine optimization. Page results for different search engines may vary depending on the algorithm that they are using. Thus, website owners aim to improve their rank based on the algorithm.

How Can I Get on Page-On of Search Engines?

1. Links. Links are small routes leading to your website thus a lot of these will increase your visibility in search engines. When typing in a search, it is possible for your URL to be exposed even if the engine may be revealing another website housing your link.

2. Page Summary. Make your page summary more effective by using meta tag names and using keywords in a balanced manner. Be more flexible in your website’s description so that it can stand out even if the search is bound for a different category. This prevents your website from being completely shut out by the search engine.

3. Title. Although the true nature of the fixed algorithm used by search engines is not fully known, it might help to start with titles that begin with the letters A to E. Engines arrange equal scoring websites in alphabetical order.

4. Keywords. Wisely input keywords in your web pages. More is not better when it comes to key words since engines will decrease your value with too much repetition. Four to five keywords per page is the most you may be using to help boost your visibility.

5. URL. Share your URL as much as you can in multi and single-database services to increase your value. You may also put it in blogs, your friends’ linking addresss and emails.

Simple Blogging SEO Tips

I have posted articles on search engine optimization in my blog but I thought writing more about new things about seo will be better tackling new way on how to get a good ranking on search engines.

There are two factors affecting search engine ranking of a blog – on-page and off-page optimization. The former means that you have to make use of high ranking keywords to be used on your post (meaning putting it in the title or the first paragraph of the text) and off-page optimization which is getting quality back links pointing to your blog and its pages.

To on-page optimize your blog, as what I stated in my earlier posts:

* Keywords – it is what the search engine look for in your title tag and the content of your post when someone type it in the search engine. When you search on a particular phrase, the title or the content of the web page with the exact phrase you have searched for will be the first to be shown on search engine results.

* On page relevancy – since Google has tweaked its algorithms on title tags, it now requires that your page/posts should have relevancy to your title in a particular keyword your choose. It simply means that your title has a particular keyword that is being search and some of it is also found in your posts.

For off-page optimization:

* Get a lot of one way links – since link-exchange and reciprocal links no longer works. But one-way links is the best way to get page rank they said but I said since page rank does not contribute much in the search engine ranking, links to your posts from other sites with a particular keyword.

It means that many sites links to your blog with a particular keyword your blog page located on your title post and on the body post itself your blog page will show higher on search engine results.

Say your blog post is about “fly fishing”, and there are thousand of links pointing to your page from the anchor text “fly fishing” your page will be put on the top list of the search engine when someone look for the term. But don’t jump on creating links like this yet.

Search engine looks at the thousand of links going to a blog especially if it’s new as a link spam, and your effort will be wasted.

* One way links with the right anchor text (ex. “niche fishing”) pointing to your post from other sites. Links should come from variety of locations (let us say forums with different ip address, social networking sites that are not owned by just one owner (know what I mean).

* Do not overuse the keyword or same anchor text in your link building effort. Just one keyword pointing to your blog post will trigger search engine suspicion.

* Build links to your blog should be done minimally at leas 8-10 links a day will be enough in order for your blog post not to be put in the Google Sandbox.

Getting back link is easy but requires a lot of effort. You can manually submit your own created articles or rehash content from private label articles to article directories.

Here are some of the article directories that you can submit your articles:

Or you can use a software called Article Submitter that I use in submitting articles to 300+ article directories manually or automatically.

If you have problems creating content, I suggest you grab PLR articles, and rewrite it using Article Content Spinner or other article rewriting software’s to avoid duplicate content issue.

Join forums. Look for forums that allow user signature. Use title of your blog and its link as your sig file. Be active in forums and post or reply to posts. Read the rules however in posting so that you will not get banned.

Minor methods but highly popular is leaving comments on other blogs. You can use as your username your blog title in posting comments. However, you should be posting comments that are fitted on the posts or else your comments will be considered spam by the blog owner.

That’s my simple tips in optimizing your blog using search engine optimization. Watch out for more tips on making money blogging.

Other SEO and Blogging Articles

Sitemaps And SEO – Do Sitemaps Help Your Google PageRank?

With the millions and millions of websites in existence today, how do you get yours noticed? The most common way is for it to be high up in the rankings of useful and relevant websites. Google is the most widely used search engine today. When someone keys in a search term on Google, you can only hope that your website comes up in the first ten pages of results. You do not have to sit there and just hope, though. There are a number of things you could do to improve your chances of being noticed. The best way is to improve the SEO of your website.

Google came up with a system to determine how important a website is. Everyday, Google’s automated programs called spiders “crawl” the World Wide Web. The purpose is to index all the existing web pages out there. The information these spiders gather is used as the basis for calculating what Google calls PageRank. This concept was developed by Google founders Larry Page and Sergey Brin of Stanford University.

What exactly is PageRank? It is an algorithm which assigns numerical weights to linked pages. The higher the figures, the more important the page is. The PageRank is resultant of how many pages link to your own page. It is of no use to make bogus incoming links to your page though. Google gives more weight to more reputable sites that link to your page. Bogus and paid incoming links can actually be detected. The algorithm takes into account all incoming links – both external and internal.

This is where sitemaps come into the picture. As can be gathered from the name, sitemaps are basically a guide to what can be found in your website. It is a page within your site wherein the user can see the overall structure and informational content. It contains links to all the pages in your website.

Will providing a sitemap increase your Google PageRank? The answer is simple: yes it may. As mentioned earlier, the PageRank system also takes into account internal links. The more pages you have in your website, the higher you PageRank. A word of caution is necessary here. Pages should contain original content and not simply be copies of each other. Otherwise, your PageRank may actually decrease. As the spiders follow links to get to web pages, a sitemap will actually facilitate the “travel” of these spiders within your site. If each of the pages on your web site are interconnected and are easily accessible from one page, then chances are the spiders will find the necessary information faster and easier. Experts suggest that you put only a maximum of 100 links in one page. If you have more than that number of links, you should create different sets of sitemaps. In order for the idea of the sitemap to really work, you need to provide a link to the sitemap on every page on your website.

The keys to increasing your PageRank are fairly simple. Include original content in as many pages as you can. Link your pages together. Create a sitemap to make navigation easier. Provide links to the sitemap for each page. This way, both user and spiders can find all the information that you have to offer. This is just good SEO practice.