Top Web Video Content Ideas

There are top Web video content ideas ruling the Internet. Some call these ideas "Hot Topics”. They are the subjects everyone wants to hear about. Many of the News stations specialize in News Updates, People selling a specific item present Testimonials and Information portals use FAQ videos. These all rank as highly acceptable video formulas. They can be shaped to fit technical or simple Web video ideas.

Testimonial- Product

Health and fitness are interrelates and they are easy to work into productive videos for product sales on varied scales. Exercise DVDs can be promoted or vitamins this video idea presents a long list of videos ideas that will keep a Web site moving for years. Everyone is interested in feeling better. There are videos that give advice on the best ways to do everything and a few possible alternative remedies. However, these are never a substitute for valid medical advice. Fitness is operating high on the list of top Web video content ideas, no matter what the age fitness ranks high on the list of video interest. There are so many forms of exercise. Tai Chi is growing ever popular along with the standards fitness exercises, new fitness Guru’s step onto the scene with great exercise forms and calorie burning ideas. Each of these holds the possibility of growing Web readership and rank high on the Web video content idea scale.

Event Videos

Web video that relates anything and everything that depicts a popular activity draws a tremendous amount of attention. Creating video for celebrity gossip is a very hot subject and anything related. The fascination with the lives of people on the world scene is a great video content idea. Talk about clothes, homes, attitudes. The public hangs on every word. Celebrity Gossip is hot. People may say they mind their own business but the popularity of Web video content that talks about the personal lives of celebrities is off the scale. The video sites that provide this information are many but there are those sites that are better than others. Celebrity gossip is a hot video idea.

Tips and Tutorials

Home improvement ideas are on top of the chart when it comes to Web videos. Ideas for do-it-yourself projects are very popular. Homeowners are learning how to cut the expense of paying for every detail of home repair. This includes landscaping videos which are gaining exceptional favor. If this is a line of expert knowledge this can be a product to positive income. Software advice makes a great video site. People are always looking for help or ideas on down loads and computer difficulties. If this is a favorite subject it can lead to a lucrative Web idea investment.

Whether you are an expert cook or an expert in cloud storage there is a place for your input on the Web. How effective your idea will be depends upon your ability to present your content and which demographic element you are trying to reach. The language you use will dictate the attitude you present to your viewers so respectively you must choose a grade level for the content. A professional clientele informed in technical jargon will respond differently from someone trying to find answers to a simple problem. The way content is presented will make a point in any video idea presentation. However, for any preference there is a video on the Web.

Advanced Analytics For ECommerce

The sales business is all about knowing your customers, what they need, what they want, and what makes them buy. If your e-commerce site attracts a largely young, childless crowd, you are wasting your time adding baby products to your company line or hawking the kid-friendly products you already sell. Advanced analytics helps you get a better lock on your customers, so you can refine your inventory to better meet the needs of those who already buy.

Standard Analytics v Advanced Analytics

The difference between standard analytics and advanced analytics is like the difference between knowing you have a pest somewhere in the house and knowing you have a raccoon in the attic. With one, you know you have a visitor, and can make a reasonable assumption as to what that visitor is seeking, likely food, shelter or both. With the other, you know exactly what kind of visitor you have, and why the visitor is there. It is well-known that raccoons generally seek safe shelter in attics with the intent of finding safe havens for their fuzzy offspring.

In standard analytics, you know how many visitors come to your website, have an idea of the devices through which they access it, and know where they go once they are there. What does this really tell you, though? That your site gets some visitors, they look around, and some of them buy some things.

Your sales alone tell you that.

It’s beyond that where advanced analytics come into play.

Segmented Analytics

Advanced analytics could be called Segmented Analytics, because segmenting is what advances the data returned.

Let’s say you want to know how many men and women come to your site, how many users access your site from cell phones, or how many come from your email campaigns. Your standard analytics do provide this information, but you must dig and compile to arrive at totals. By segmenting, you remove the need to compile the data yourself, a large chunk of the work, and free yourself up for more important business tasks.

By Customer

If you have a site with multiple customer bases, you likely have categorized pages that lend to the segmenting of advanced analytics, such as separate “Women’s Clothing” and “Men’s Clothing” pages. You can create advanced data with these categories by creating two custom segments within your analytics program that uses the URLs fro the “Women’s Clothing” and “Men’s Clothing” as segmentation factors. Then, you can simply look at the numbers side by side for a quick comparison to see how much traffic you are getting on the male and female tracks.

By Conversion

Possibly one of the most important pieces of data you can know as an e-commerce retailer is where your site visitors originate. Do they come from web searches, from your social networks, or from those monthly newsletters you send?

Luckily, analytics companies recognize this need and provide the means of segmenting visitors in this manner. Pre-designed conversion segments show you how many of your visitors come from mobile sites, how many from the web-based browsers, and so on. If you want to segment even further – how many users come from iPhones versus how many from tablets, for instance – you can customize the segment to break the data down further.

Using the Data

Having segmented analytics is highly useful to your e-commerce success, but only if you know how you intend to use the advanced information provided. If you want to know how many men visit your site versus how many women visit your site, is it so you can put more effort into marketing to the less-responsive sex or so you can put more effort into attracting those consumers who are already buying.

It may well depend on the findings of your advanced analytics. If you divide the URLs of your website into male-friendly and female-friendly pages, for instance, and discover that your male-friendly pages get 90-percent of your site traffic, while your female-friendly pages with the exact same design return only 10-percent, the problem may be with design of the pages. Changing the appearance and the descriptions on the female-friendly pages may have a positive effect on traffic.

On the other hand, if your website traffic is a 50/50 split between male-friendly and female-friendly pages, and the sales show a 90/10 split, the problem is unlikely page design. The products you have for women may simply be that unappealing to consumers. Eliminating your women’s department and finding more products to change your site to a male-specific retail store may actually increase profits.

When looking at conversion rates, if you see that traffic from the web produces far more clicks than traffic from mobile devices, the problem may be in your mobile site design.

Knowing your site gets visitors is a relief, but until you know who those visitors are, you cannot take action to eliminate issues or increase sales. That is the main purpose of advanced analytics, to find problems areas and initiate solutions or to find areas of success and build upon them. The more you know about your customers, the easier it is to have success in your e-commerce business.

You can’t catch a raccoon with a mousetrap.

Social Media: Analytics You Can Use to Boost Your Page’s Performance

Web designers can use a variety of tools that track how people use a website, how often they visit certain sites and how much overall traffic one site gets compared to others. By targeting specific types of data, they can determine which tools are effective and which ones don’t work as well as they had liked.

Types of Analytics

Analytics do exactly what their name implies. They analyze. They take large amounts of data and categorize it so it is usable for determining how effective something is.

  • Spreadsheets are an effective way to keep track of the numerical aspects of analytics. It gives members of management a quick review of how well a website or social media page is doing in the long term.
  • Monitor who posts on your page. While this is somewhat ambiguous, keeping track of who posts on your page the most will tell you who is paying attention and who is not.
  • Constantly monitoring the posts placed on your page will make sure the right message is continually being presented to the public. Tracking not only who posts, but what is being said is important in maintaining an appropriate image.
  • Create reports that analyze all of the data on a larger scale. Generating reports that show the overall progress of a website may be just what is needed to keep it moving forward. It shows members of management the progress the website is making and how it is affected by the various types of traffic that hit the site on a regular basis.
  • By analyzing and comparing past reports with current ones, management can determine where changes need to be made and what can be done to improve the page’s ratings.
  • Custom generate URLs. By creating unique URLs, search engines are better able to direct increasingly large amounts of traffic to a specific page or website. It also allows for easier tracking and and the creation of reportable statistics.

Segmentation in social media marketing involves looking at target audiences and placing them in specific groups. Some segments or groups will overall giving marketers a broader audience to strive for. By marketing according to small segments of the population, you focus more on the people who are interested in your product and less on those who will probably ignore the ads or webpages.

The only way to determine the success of a social media page is to learn everything you can about how it operates. Understanding the advertising as well as the traffic that is generated through posts and banners, is a crucial part in building a successful page. Building an effective Klout score is one way of determining just how far reaching your followers. The score doesn’t involve how influential you are. It is based on how those who follow you use your information. For example, you Klout score will go higher if a larger number of people repost your status or tweet. If just one person, reposts your status’, it will have little impact on your overall score. A larger number of social media networks means there will be more people sharing your updates.

Facebook Advertising: Advanced Techniques to Get You Started

Facebook and other forms of social media are exceptionally valuable advertising tools if they are used wisely. A large number of people can be reached with one post. It can be shared and extended over a very large area in a matter of a few seconds, if the right target audience is used.

Advanced Advertising Techniques

*Find your target audience and then focus on them. Your focus may be on men, women, individuals between two specific ages or a combination of other factors. Whoever your target is, make sure they are always the main focus when you create or post a statement or picture. They are the ones who will continue to read or share your information. Individuals outside of your target range will, more than likely, disregard anything they aren’t interested in.

*Keep your content fresh. Update your cover and profile photo every week to ten days. It keeps things new and interesting, encouraging people to return often to see what’s new with your company or project. Add blogs and photos on a regular basis to keep your projects and activities in the public eye.

*Target the third person in your campaign. Encourage members of your audience to consider how your project will help them in caring or being with others. Enforce the importance of making others feel good about themselves.

*Use words that make your ad exclusive or urgent. Phrases like "for a limited time only" or "this special offer won’t last long" will encourage customers to check into the items quickly before they forget or run out of time. People tend to respond in a more timely manner if they believe there is a chance the offer will run out if they take too much time.

*Keep your page unique. Avoid over using the company logo. Include things that customers are familiar with such as pictures of staff or products. Use colors and designs that fit with the business.

*Create pixels. Pixels can be used to track ad conversions. They will tell you how many people visited the site because they clicked on the pixel, as well as if they followed through to the checkout.

*Use AdRoll for remarketing on Facebook. This increases traffic to the your site and encourages Facebook user’s to participate by directing them to areas such as the Facebook Exchange. At any given moment, over 1 billion users are active in these campaigns.

Facebook users who have garnered over 5,000 fans can begin to target exactly who sees their posts and receives notifications. They can target groups of people by age, gender or occupation and direct their posts to only those individuals who may actively have an interest in their product or company.

If you want to go the extra mile and purchase banners, they can also target specific groups of individuals and direct them to your company website as well as its Facebook page. By using every tool at your disposal you can literally expand your online client base exponentially if you wish to do so. With advanced techniques, you not only put your company in front of thousands of potential customers, you encourage them to interact with you.

Facebook is growing at an astounding rate. Learning how to utilize it as an effective advertising tool can increase your exposure and give your reputation a big push in the right direction.

WordPress vs Expression Engine

Wordpress is one of the most popular content management systems available today. It is extremely easy to use and extensible and it is free for both personal and commercial use. Many webhosting companies offer WordPress as a one-touch installation option and some webhosts even offer templates that the customer can use with the system such as e-commerce templates that integrate with online marketplace plugin functions. WordPress can take direct imports from other management systems such as Blogger and is in competition with other content management systems such as Drupal, Joomla and Expression Engine.

Among the most popular content management systems, most users find WordPress the easiest to use. Drupal and Joomla are often seen as more advanced management systems that require more programming knowledge. WordPress is also the only main content management system that allows hosting on the company’s website. This means that users who want to start their website immediately without having to invest any money can host their WordPress installation with WordPress immediately and without the need to have any technical knowledge.

Due to the popularity of the WordPress content management system there is a wealth of free templates and plug-ins to choose from. Templates allow the user to change the look for their website completely. These templates can also be altered manually by the user for additional customization and they can be programmed for more advance functions. Plugins allow further customization, such as automatic integration with social media websites or performance-increasing caching mechanisms.

Drupal and Joomla have most of the same functionality as WordPress but some users find it more difficult to set up. Drupal and Joomla are both open content management systems whereas WordPress is biased towards a blogging system and users who want to construct a website that is different from a standard blog may find it somewhat difficult. Alternatively, Drupal and Joomla make it easier to create more complex websites such as social media websites.

Expression Engine is well-known to designers and developers but not used as often by regular users. It is favored by many designers because it is seen as easier to develop and modify. Expression Engine is seen by many as more technical than WordPress and overall more powerful but it does require more development work. Expression Engine may be more difficult for many users to set up but developers find the flexibility extremely valuable provided that they have the budget and the time. Unlike the other popular content management systems, Expression Engine is a paid for program.

One issue that new adopters of the Expression Engine might encounter is that the community is not as large as WordPress. WordPress has a growing and thriving community that continually develops themes, plugins and modifications for the system. Expression Engine’s community is not as large and some believe it has begun to stagnate. This means that many developers will not be able to find as many available plugins and templates for the Expression Engine system and this may again extend development time.

Wordpress is a faster overall solution than Expression Engine for easier applications. Users that need to set up a blog quickly will usually find WordPress extremely easy to set up and may even be able to get a website live within a few hours. Those that need to do further customization may find it slightly difficult to modify the templates and files and those that need a website other than a traditional blog may find themselves having to do a lot of alteration work. Many simple functions, however, will require absolutely no programming because they will already exist in the plugin library.

Expression Engine is more suited for extensive projects than WordPress and for projects that go beyond a standard blog format. However, Expression Engine will often require more time for installation and development because of its extensibility. Expression Engine is favored by many developers despite the additional work that needs to be done because after the initial installation is completed they often find that modifying it for advanced features is easier than modifying WordPress for the same.

Many developers switch between WordPress, Expression Engine, Joomla and Drupal depending on what is best suited to their individual projects. Having experience with all four of these engines can be extremely valuable to professionals and hobbyists alike. It can also save hours of development time by allowing the developer to easily identify which software solution is best.

Australian Politicians use of Social Media

We compiled this document on the current status of social media in by Australian Politicians. We looked at every member of the Australian Parliament, and what their use of social media was including Twitter influence and if they used their Facebook page.

Name Constituency State Party Twitter profile Followers Klout  score Facebook page Likes
Bob Baldwin Paterson NSW Lib @bobbaldwinmp 3787 57 /bobbaldwinmp none available
John Alexander Bennelong NSW Lib @JohnAlexanderMP 2632 46 /john.alexanderbennelong none available
Sharon Bird Cunningham NSW Labor @SharonBirdMP 2584 44 / none available
Bruce Billson Dunkley VIC Lib @BruceBillsonMP 1935 54 /bruce.billson none available
Kevin Andrews Menzies VIC Lib @kevinandrewsmp 2475 50 /kevinandrewsmp none available
Julia Gillard Lalor VIC Labor @JuliaGillard 386101 92 /juliagillard 161753
Kevin Rudd Griffith Queensland Labor @KRuddMP 1229141 87 /KevinRuddMP 75657
Tony Abbott Warringah NSW Lib @TonyAbbottMHR 124978 71 /TonyAbbottMP 34990
Malcolm Turnbull Wentworth NSW Lib @TurnbullMalcolm 166458 72 /malcolmturnbull 14511
Alex Gallacher  Melbourne VIC Greens @AdamBandt 28514 71 /Adam.Bandt.MP 9110
Christopher Pyne Sturt SA Lib none available /christopher.pyne 6098
Wayne Swan Lilley Queensland Labor @SwannyDPM 40995 70 /Wayne.Swan.MP 5379
Bill Shorten Maribyrnong VIC Labor @billshortenmp 21748 66 /BillShorten 5302
Chris Bowen McMahon NSW Labor @Bowenchris 13314 58 /chrisbowenmp 3467
Andrew Wilkie Denison Tas Independent @WilkieMP 5219 none /andrewwilkiemp 3260
Mark Dreyfus Isaacs VIC Labor none available /mark.dreyfus 3076
Peter Garrett Kingsford Smith NSW Labor @PGarrettMP 29604 65 /PeterGarrettAMMP 2584
Julie Owens Parramatta NSW Labor @JulieOwensMP 902 45 / 2481
Kate Ellis Adelaide SA Labor @KateEllisMP 32930 61 /pages/Kate-Ellis-MP/248221178548054 2157
Anthony Byrne Holt VIC Labor @AnthonyByrne_MP 1608 46 /anthonybyrne 2069
Ed Husic Chifley NSW Labor @edhusicMP 7200 63 /ehusic 1936
Kelly O’Dwyer Higgins VIC Lib @KellyODwyer 6305 55 /pages/Kelly-ODwyer/171601117783 1822
Natasha Griggs Solomon Northern Territory Country Lib Party @NatashaGriggsMP 1841 48 /natashagriggsmp 1735
David Bradbury Lindsay NSW Labor @DavidBradburyMP 7591 60 /DavidBradburyMP 1692
Catherine King Ballarat VIC Labor @CatherineKingMP 3676 57 /CatherineKingMP 1676
Bob Katter Kennedy Queensland Katter’s Australian @RealBobKatter 8911 61 /bobkattermp 1661
Teresa Gambaro Brisbane Queensland Lib @TeresaGambaroMP 1836 48 /TeresaGambaroMP 1634
Julie Collins Franklin Tas Labor @JulieCollinsMP 881 50 /juliecollinsmp 1572
Craig Kelly Hughes NSW Lib @CraigKellyMP 695 41 /CraigKellyMP 1504
Louise Markus Macquarie NSW Lib none available / 1463
Shayne Neumann Blair Queensland Labor @ShayneNeumannMP 2406 52 /shayne.neumann 1395
Scott Morrison Cook NSW Lib @ScottMorrisonMP 12735 61 /pages/Scott-Morrison/101546263223119 1263
Anna Burke Chisholm VIC Labor none available /MP.AnnaBurke 1236
Michelle Rowland Greenway NSW Labor @MRowlandMP 2400 59 /mrowlandmp 1141
Stephen Jones Throsby NSW Labor @stephenjonesALP 3935 50 /pages/Stephen-Jones-for-Throsby/324823886818 1100
Laura Smyth La Trobe VIC Labor none available /pages/Laura-Smyth/251753603620 1043
Nola Marino Forrest WA Lib @NolaMarinoMP 363 38 / 1019
Amanda Rishworth Kingston SA Labor @AmandaRishworth 3145 51 /AmandaRishworth 963
Deborah O’Neill Robertson NSW Labor @Deborah_ONeill 2689 49 /DebONeillMP 920
Andrew Leigh Fraser ACT Labor none available /pages/Andrew-Leigh-MP/129819533748295 918
elissa Parke Fremantle WA Labor none available /MelissaParkeMP 656
Paul Fletcher Bradfield NSW Lib @paulwfletcher 3530 52 /pages/Paul-Fletcher/142496131402 623
Rob Mitchell McEwen VIC Labor @RobMitchellMP 2489 57 /pages/Rob-Mitchell-MP-Federal-Labor-Member-for-McEwen/113830088678537 622
Josh Frydenberg Kooyong VIC Lib @JoshFrydenberg 4095 54 /JoshFrydenbergMP 618
Bernie Ripoll Oxley Queensland Labor none available /pages/Bernie-Ripoll/47126097966 552
Russell Matheson Macarthur NSW Lib @RussellMatheson 523 45 /pages/Russell-Matheson-MP-Federal-Member-for-Macarthur/164320700256328 548
Ewen Jones Herbert Queensland Lib @EwenJonesMP 995 40 /ewenjonesmp 547
Brendan O’Connor Gorton VIC Labor none available 527
Nick Champion Wakefield SA Labor @NickChampionMP 3937 54 /pages/Nick-Champion-MP/325495831575 490
Craig Emerson Rankin Queensland Labor @CraigEmersonMP 12957 59 /craigemersonmp 466
Gary Gray AO Brand WA Labor none available /garygraymp 440
Darren Cheeseman Corangamite VIC Labor @DCheesemanMP 1056 48 / 402
Alan Tudge Aston VIC Lib @AlanTudgeMP 1395 52 /tudgeMP 312
Yvette D’Ath Petrie Queensland Labor none available /YvetteDAth 308
Sussan Ley Farrer NSW Lib @sussanley 3115 46 301
Richard Marles Corio VIC Labor @RichardMarlesMP 10441 53 /richardmarlesmp 292
Karen Andrews McPherson Queensland Lib @KarenAndrewsMP 1198 46 /KarenAndrewsMP?ref=ts 239
Dick Adams Lyons Tas Labor none available /Dick.Adams.MP 202
Alby Schultz Hume NSW Lib @albyschultz 133 /pages/Alby-Schultz/109108692440567 41
Alex Hawke Mitchell NSW Lib @AlexHawkeMP 6070 60 /pages/Alex-Hawke-MP/162305300494678?fref=ts 6
Gai Brodtmann Canberra ACT Labor none available none available
Warren Snowdon Lingiari Northern Territory Labor none available none available
Michael McCormack Riverina NSW Nat @M_McCormackMP 245 45 /michael.mccormack.336
Robert Oakeshott Lyne NSW Independent @OakeyMP 17855 66 /robert.oakeshott.MP
Tony Windsor New England NSW Independent @TonyWindsorMP 5800 62 none available
Craig Thomson Dobell NSW Independent @DobellThommo 6393 60 none available
Tony Burke Watson NSW Labor @Tony_Burke 22946 81 none available
Anthony Albanese Grayndler NSW Labor @AlboMP 21,799 66 none available
Tanya Plibersek Sydney NSW Labor @tanya_plibersek 18644 63 none available
Mike Kelly Eden-Monaro NSW Labor @MikeKellyMP 6292 60 none available
Joel Fitzgibbon Hunter NSW Labor @fitzhunter 6236 57 none available
Jason Clare Blaxland NSW Labor @JasonClareMP 8271 56 none available
Jill Hall Shortland NSW Labor @JillHallMP 55 none available
Janelle Saffin Page NSW Labor @JanelleSaffin 1463 50 none available
Laurie Ferguson Werriwa NSW Labor @FergusonLMP 548 45 none available
Greg Combet Charlton NSW Labor none available none available
Justine Elliot Richmond NSW Labor none available none available
Sharon Grierson Newcastle NSW Labor none available none available
Chris Hayes Fowler NSW Labor none available none available
Robert McClelland Barton NSW Labor none available none available
Daryl Melham Banks NSW Labor none available none available
John Murphy Reid NSW Labor none available none available
Joe Hockey North Sydney NSW Lib @JoeHockey 72015 82 none available
Alex Hawke Mitchell NSW Lib @AlexHawkeMP 6074 60 none available
Joanna Gash Gilmore NSW Lib @JoGash 0 37 none available
Philip Ruddock Berowra NSW Lib none available none available
Alby Schultz Hume NSW Lib none available none available
John Cobb Calare NSW Nat none available none available
Mark Coulton Parkes NSW Nat none available none available
Luke Hartsuyker Cowper NSW Nat none available none available
Graham Perrett Moreton Queensland Labor @GrahamPerrettMP 3469 /graham.perrett.1
Jane Prentice Ryan Queensland Lib @JanePrentice_MP 1187 47 /janeprenticemp
Peter Slipper Fisher Queensland Independent @PeterSlipperMP 6614 57 none available
Kirsten Livermore Capricornia Queensland Labor none available none available
Wyatt Roy Longman Queensland Lib @Wyatt_Roy_MP 8293 55 none available
Peter Dutton Dickson Queensland Lib @peter_dutton 3 54 none available
Stuart Robert Fadden Queensland Lib @stuartrobertmp 5104 53 none available
Steven Ciobo Moncrieff Queensland Lib @steveciobo 4158 50 none available
Andrew Laming Bowman Queensland Lib @AndrewLamingMP 4248 45 none available
Bert van Manen Forde Queensland Lib @BertVanManen 655 44 none available
Scott Buchholz Wright Queensland Lib @ScottBuchholzMP 1014 42 none available
Warren Entsch Leichhardt Queensland Lib none available none available
Ian Macfarlane Groom Queensland Lib none available none available
Alexander Somlyay Fairfax Queensland Lib none available none available
Ross Vasta Bonner Queensland Lib none available none available
George Christensen Dawson Queensland Nat @GChristensenMP 1946 53 none available
Paul Neville Hinkler Queensland Nat none available none available
Ken O’Dowd Flynn Queensland Nat none available none available
Bruce Scott Maranoa Queensland Nat none available none available
Warren Truss Wide Bay Queensland Nat none available none available
Mark Butler Port Adelaide SA Labor @Mark_Butler_MP 8072 61 none available
Amanda Rishworth Kingston SA Labor @AmandaRishworth 3181 51 none available
Steve Georganas Hindmarsh SA Labor @stevegeorganas 3806 47 none available
Jamie Briggs Mayo SA Lib @BriggsJamie 5129 59 none available
Andrew Southcott Boothby SA Lib @asouthcottmp 2663 50 none available
Rowan Ramsey Grey SA Lib none available none available
Patrick Secker Barker SA Lib none available none available
Tony Zappia Makin SA Labor
Geoff Lyons Bass Tas Labor none available none available
Sid Sidebottom Braddon Tas Labor none available none available
Sophie Mirabella Indi VIC Lib @SMirabellaMP 4683 58 /
Simon Crean Hotham VIC Labor @SimonCrean_MP 11023 56 none available
Steve Gibbons Bendigo VIC Labor @SteveGibbonsMP 4797 55 none available
Kelvin Thomson Wills VIC Labor @KelvinThomsonMP 2018 47 none available
Maria Vamvakinou Calwell VIC Labor @MariaVamvakinou 930 37 none available
Michael Danby Melbourne Ports VIC Labor none available none available
Martin Ferguson Batman VIC Labor none available none available
Alan Griffin Bruce VIC Labor none available none available
Harry Jenkins Scullin VIC Labor none available none available
Jenny Macklin Jagajaga VIC Labor none available none available
Nicola Roxon Gellibrand VIC Labor none available none available
Mike Symon Deakin VIC Labor none available none available
Greg Hunt Flinders VIC Lib @GregHuntMP 9726 61 none available
Sharman Stone Murray VIC Lib @SharmanStone 1512 50 none available
Dan Tehan Wannon VIC Lib @DanTehanWannon 1232 46 none available
Andrew Robb Goldstein VIC Lib @AndrewRobbMP 9065 none available
Russell Broadbent McMillan VIC Lib none available none available
Tony Smith Casey VIC Lib none available none available
Darren Chester Gippsland VIC Nat none available none available
John Forrest Mallee VIC Nat none available none available
Michael Keenan Stirling WA Lib @MichaelKeenanMP 1736 46 /MichaelKeeenanMP
Stephen Smith Perth WA Labor none available none available
Julie Bishop Curtin WA Lib @JulieBishopMP 29259 63 none available
Dennis Jensen Tangney WA Lib @DennisJensenMP 2139 54 none available
 Ken Wyatt Hasluck WA Lib @KenWyattMP 4973 45 none available
Steve Irons Swan WA Lib @SteveIronsMP 2405 45 none available
Luke Simpkins Cowan WA Lib @LukeSimpkinsMP 325 43 none available
Barry Haase Durack WA Lib none available none available
Judi Moylan Pearce WA Lib none available none available
Don Randall Canning WA Lib none available none available
Mal Washer Moore WA Lib none available none available
Tony Crook O’Connor WA Nat none available none available

The Importance of SEO in Generating Revenue for Your Website

It is a known fact that SEO, when done properly, can help to increase site visits and sales. However, many businesses are not making nearly as much money as they could because they fail to compile information on the people who are coming to the site, sharing information and/or making purchases. Revenue and conversion tracking are an important part of any SEO strategy, because they enable you to see if your overall strategy is as effective as it is meant to be. Following are some tips on how to find out more about your site visitors so that you can better meet their needs.

Track Keyword Conversion Rate

A particular keyword may help you earn a high Google ranking, but it may not necessarily generate as many sales as you were hoping for. For example, a site that is selling children’s books online will not necessarily want good rankings for a keyword such as "children’s stories". People who do a search for this keyword are likely to be looking for free children’s ebooks online and thus are not interested customers. While your site may get a lot of traffic from the above mentioned keyword, the conversion rate is likely to be quite low.

However, your conversion rate for a keyword such as "buy children’s fables" may be a lot higher, as people who do a search using this type of keyword are definitely interested in buying something. Google Analytics information will clearly show just how effective any given keyword is in bringing about sales.

More Conversion Rate Tracking Options

Google Analytics provides unlimited conversion rate tracking options. You can track conversion rate according to visitors’ geographical location and language spoken. You can track the conversion rate for first visitors and those who have visited the site more than once. You can even track the conversion rate for those who have visited any particular page of your site. This information is provided in the Goals and Event Tracking section of Google Analytics.

Gender and Age Revenue Tracking

Google Analytics does not provide gender, age or IP information. However, does provide visitor IP addresses for everyone who comes to your site. You can then match this data with your customer records and track the behaviour of your clients based on their gender. You can also track conversion rates and revenue conversion by age if you ask your clients to provide data that shows their approximate age. This is best done by providing a form on the customer checkout page asking a customer to note which approximate age group he or she falls under.

Link Tracking

Tracking your links to see which ones are bringing in the most sales is a good idea, as some links will probably be more effective than others. You will also want to see how much revenue each link is generating. Some links may perform better at certain times of the year than others, so be sure to calculate link conversion and revenue on a regular basis.

Google’s URL builder will also provide you with information noting stats per link type. This allows you to see how many successful links come from article submission sites, guest blogging, directory submission sites, etc. You can also see how much revenue each link category is generating.

On Site Page Analysis

Google’s Analytics channel will enable you to track customer interaction with your site. This tool enables you to track each customer’s "trail" as they visit your site. You will see the first page they came to on your site , the last page they visited before making a purchase and any pages inbetween. These pages are known respectively as first interaction, last interaction and assit interaction(s).

Conversion and revenue generation tracking helps you to find out who your customers are, what they are buying and even why they are buying it. The more you find out about your customers and potential customers, the more targeted and effective your SEO campaign is likely to be.

The Advantages and Disadvantages of Guest Blogging

Guest blogging has been and continues to be a popular way to get high quality links to your site. However, given the fact that Google is making major changes to its search algorithms, it is a good idea to have a look at guest blogging and see if this practice is still an effective way of getting search engine traffic and sales.

What are the Advantages?

Guest blogging has numerous advantages if it is done properly. Guest blogging helps to create an awareness of who you are and what you have to offer. Your guest post is likely to reach more people than a post on your own blog because the blog you are writing for gets more traffic than your own site.

Guest posting enables you to attract people who are likely to become customers. The people who are reading your guest post are already interested in the field in question and often want to find out more about a particular product or service before buying it. Therefore, the ROI for a guest blog post is likely to be quite high.

Guest posting can also help to boost your site’s search engine position for important keywords, as it provides a link from a highly rated site to your own site. However, it is very important to note that this link building formula is not as effective as it once was. Following are some disadvantages and pitfalls of guest blogging that you will want to be aware of.

What are the Disadvantages?

The main disadvantage of guest blogging is the fact that Google is actively searching for sites that use unnatural link building methods. Google has tools that analyze not only where links are coming from but also when they were generated and the type of sites that your inbound links are coming from.

If you put a heavy emphasis on guest blogging, then Google is sure to notice that most of your links are coming from blogs. This, in Google’s eyes, is unnatural, as it indicates that you are building links instead of having sites link to you naturally. Google will then demote your site placement for engaging in what it considers to be a spammy practice.

A site you are posting on may allow you to put links to your site within your article. If you do, it is important to never include more than one or two links per article, as Google will demote an article’s ranking if it contains too many links. At the same time, there is a valid concern that Google’s next step will be to devalue links that are placed in the author’s box, given the fact that such links are often placed there as part of a deliberate link building campaign. Google may either demote sites that have too many links of this nature or simply tag such links as "no follow" links and ignore them; either way, the guest blogger loses out.

In Summary

Link building via putting up guest posts on other blogs is still an effective way to boost traffic to your site and earn a high search engine placement. However, it is also a lot more dangerous than it used to be and there is the real possibility that it will become even more risky as time goes on. If you do decide to create guest posts, then do so sparingly. Do not "flood your market" with numerous posts coming out at the same time, make sure each article is unique, link to different pages on your site and be sure you also pursue other ways of getting links so that your campaign looks as "organic" as possible.

Five Google Adwords Tips for 2013

Google Adwords can help you generate large amounts of traffic and increase sales exponentially. On the other hand, it can be a black hole that swallows your advertising money without showing positive results. It all depends on how Adwords is being used and the amount of research you do before bidding on PPC space. Following are five helpful Google Adwords tips for 2013 that will make a positive difference in your bounce rate and PPC return on investment.

Choose Keywords with Minimal Competition

The cost of putting up an ad for a particular keyword depends on how many other businesses also want to put up advertisements for the same keyword. If the competition is high, then you will probably not be able to afford the spot for long or even at all.

The key to success is to find keywords that get a lot of traffic but do not have a lot of competition. Make sure the keywords are likely to be used by an interested customer (not just someone looking for information) and then focus on them.

Google Analytics provides a helpful Keyword analysis tool that will provide you with the information you need. The tool can be found in your Adwords account, under the "Tools and Analysis" section. Be sure to select the category that is most relevant to your site, as it will help to streamline the information that is displayed and make it more accurate.

Consider Bid per Time of Day

Once you have purchased a spot for a particular keyword, there are various settings that you can apply to your advertisement. One of these settings is a time setting that allows you to turn off your ad at certain times of the day or night.

As your PPC campaign progresses, you will probably find "down times" when your ad generates little or no paying traffic. Take down your ads at times when potential customers are not likely to be looking for you and you will save a lot of money.

It is also important to note that the bid price varies depending on the time of day the ad is displayed. It may very well cost more to display your advertisement in the morning than in the afternoon and vice versa. Be aware of the changes in bidding costs to make sure you are not overspending on your advertising campaign.

Bid per location

Small companies that only want to target a particular area do not need to have their ads displayed to a worldwide audience. Adjusting the Google Adwords settings so that only people in a particular city or metropolitan area will see your ads can help to increase your return on investment. Bid per location settings can be found under the settings tab in your Adwords account.

Regularly Check the Conversion Rate

It is important to check your ad conversion rate on a regular basis. Click to conversion rate depends on many factors. Your campaign may be bringing in a lot of traffic but this does not necessarily mean that you will be making a lot of sales.

If your campaign is not doing as well as you had hoped, then there are several things you should look into. Try changing the wording of the ad or offering a special deal. Check your landing page to make sure it is loading quickly and is appealing and easy to use. You should also check out competitors’ websites and compare prices, as overly high prices will also drive potential customers away.

Mobile Bidding Options

A growing number of people are using an iPhone or smart phone to shop online. If many of your buyers fall under this category of people, then you should adjust your bid settings to automatically increase your bid for mobile phone search engine results. You can even narrow this down to only bid more for mobile traffic from a particular city or country.

Making money via PPC advertising is not easy, but it can be a successful way to increase site traffic and customers. Use the five tips outlined above and you will not only be able to reach your target audience but do so at minimal cost.

Exceptional Ways To Create Effective Link Bait

There is no doubt that SEO has made a great deal of progress over the last several years. As search engines fine tune their algorithms and marketers streamline their approach, SEO has evolved into an effective tool to enhance the performance of websites and blogs. One of the most effective elements of SEO is linking and sharing. If you have heard one success story about generating exorbitant link connections, you have heard a thousand.

There has also been a great deal of noise being made about creating effective link bait. The truth is that some are doing a great job at generating link bait, while others are struggling mightily, one way or another. Is creating link bait as easy as some of the experts claim, or is there some hidden secret that the gurus are keeping to themselves while you continuously run into a brick wall? The answer is no. Creating effective link bait simply requires a little creativity, focus and perseverance.

Many misunderstand link bait to only apply to other traditional websites, but the objective should also be to get link shares on Facebook, Twitter, Stumble Upon, Digg, Pinterest, Google Plus and other major social platforms.

This article will lay out some basic but effective techniques for creating link bait. There are numerous ways to create an environment in which others will want to link to your site, the key is understanding the one that will work best for you.

The way that the following ideas are proposed are as a general approach, which means that the way you choose to present any particular approach is entirely your prerogative.

  • Infographics (providing informative graphics that provide relative content is an exceptional and inexpensive way to create link bait that other swill want to link to and share.
  • eBooks (eBooks have become one of the most powerful mediums for generating links, and they are not as difficult to write and publish as you may think)
  • Video Content (Video content has a proven record of its potential to go viral. The challenge is producing or finding the right video to accomplish the results that you are looking for).
  • Audio Content (There are plenty of sites and software programs that will allow you to easily produce relevant and interesting audio content to entice others to link to your site or blog)
  • Downloadable PDF’s (Using downloadable PDF’s as an informative resource is proven to generate link shares and connections. Again the emphasis is on relevant and interesting conent)
  • Interactive Content (Any content that generates interactivity on your site will get linked to as others shared their experience, it also can go viral.)

Producing your own research by conducting simple surveys with your existing customers is a way to generate link bait that will compel others to link to your site.

If you are not able to convince your customer to participate in your survey or research make the effort to gain their consent to use their Google Analytics as a part your research. This information is valuable and important to them, not to mention that it is unique to them. Use the information you gain from this to create a topical discussion that is both, interesting and relevant.

You can also update existing research. Find some existing research that is interesting to you but a little outdated. Take the time to update the existing research. Now, once you have updated the research, your basis for your outreach will be the one that shared original research that you updated. Since they are already sharing this information, they will definitely want to connect to the updated research to make sure that what they are sharing is the latest information.

There are numerous ideas that can be used to create interesting and relevant content using one of the mediums that was mentioned earlier on in this article.

You can write and opinionated open letter. Whether others agree with it or not, if it is written in an intelligent and expressive way it will garner attention. Even some that disagree with your particular perspective will link to your letter as well as share it. There are numerous examples of open letters on the internet. There is definitely enough to get you started.