Elements of a Digital Culture
Posted on 07. Jan, 2017 by Robert Steers in Web Design
Culture’s all that invisible stuff that glues organizations together, and it trumps strategy every time. So how do you build a strong, powerful, digital culture? One that can respond to changes and challenges. One that grows as fast as the need?
Terry Deal and Arthur Kennedy wrote a book called Corporate Cultures: The Rites and Rituals of Corporate Life, explaining company culture has four essential ingredients:
- Values/beliefs – set the philosophy for everything a company does, essentially what it stands for
- Stories/myths – stories are about how founders/employees get over obstacles, win new orders…
- Heroes – what gets rewarded and celebrated, how do you become a hero in the organization
- Rituals – what and how does a company celebrate?
All these ingredients build and reinforce the culture that you want, but what is important in a digital culture? Read More Here