The Blog

Culture’s all that invisible stuff that glues organizations together, and it trumps strategy every time. So how do you build a strong, powerful, digital culture? One that can respond to changes and challenges. One that grows as fast as the need?

Terry Deal and Arthur Kennedy wrote a book called Corporate Cultures: The Rites and Rituals of Corporate Life, explaining company culture has four essential ingredients:

• Values/beliefs – set the philosophy for everything a company does, essentially what it stands for
• Stories/myths – stories are about how founders/employees get over obstacles, win new orders…
• Heroes – what gets rewarded and celebrated, how do you become a hero in the organization
• Rituals – what and how does a company celebrate?

All these ingredients build and reinforce the culture that you want, but what is important in a digital culture? Read More Here