Creative Development » value http://www.creativedevelopment.com.au Web Development, Marketing, Branding, Growth Thu, 02 Feb 2012 00:20:39 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 The lifetime value of a customerhttp://www.creativedevelopment.com.au/marketing/the-lifetime-value-of-a-customer/ http://www.creativedevelopment.com.au/marketing/the-lifetime-value-of-a-customer/#comments Thu, 04 Feb 2010 04:38:58 +0000 Robert Steers http://www.creativedevelopment.com.au/?p=742
  • How to improve customer service Pt1.
  • How to improve customer service pt2
  • How to improve customer service pt3
    • ]]>     One of the number one things marketing companies should do is calculate the (average) lifetime value of a customer. This can be done in many ways, but basically you are looking at taking total revenue per year x number of years a customer would normally work with you.

    There are some other ways of doing it but that is basically it.

    Related posts:

    1. How to improve customer service Pt1.
    2. How to improve customer service pt2
    3. How to improve customer service pt3

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