FIFA Shows Good Control
Posted on 12. May, 2010 by Robert Steers in Branding, Marketing
The news coming out of South Africa is, if you are not sanctioned by FIFA, you can forget about trying to be part of World Cup fever. The global football body has opened 451 cases of ambush marketing in South Africa and over 2500 worldwide, aiming to protect its official partners who have spent fortunes […]
