A Guide to Marketing Videos

Posted on 06. Jun, 2011 by in Advertising, Branding, How To, Marketing, sales, Social Media

Did you know that You Tube gets over 3 BILLION views every day? Wow! Imagine what you can do with a marketplace like that? Don’t be shy you need to get in there and take a piece of that pie! Use the masses of social networking to market your business.  Sure you are going to […]

Basic Guide to Social Media

Posted on 04. Jun, 2011 by in Advertising, Marketing

Social Media is fairly new to the world of marketing and has tremendous amount of potential for taking advantage of emerging into the global marketplace. Social Media has been defined as using online technology (accessible via a computer or mobile device) to communicate through the internet instantaneously. This may include sending a text, watching a […]

Basic Guide to Email Marketing

Posted on 04. Jun, 2011 by in Marketing

Launching an email marketing campaign may be one of the most valued and cost-effective marketing techniques to increase your return on investment and traffic to your website. Marketing techniques are crucial in today’s business world as the competition for business is fierce. E-commerce is running like wild fire and we need to keep up with […]

How to game Reddit – or not.

Posted on 15. Dec, 2010 by in Advertising, Social Media

Reddit is not Digg. On Digg, it used to be about knowing the right users to get your story promoted to the front page. Then Digg actually started working with companies to get their information out there. This all worked fine when Digg was growing, but if you didn’t want to see every other link […]

20x click through, 1c per click advertising

Posted on 20. Sep, 2010 by in Advertising, Social Media, twitter

What has 20x click through and costs less than 1c per click (and marginally decreasing?) Twitter advertising. Last week we promoted two of our blog posts on twitter using socialoomph and twitreply. We made sure the posts were linked to keywords that were very relevant, and we made sure the tweets were enticing. According to […]

7 Marketing Blog Posts You Might Not Have Heard Of

Posted on 11. Aug, 2010 by in blogging, Marketing, marketing sydney, SEO, Web Design

As we recently wrote on our top blog posts, I thought I would find some of our favourite, but lesser known, posts about Marketing in Australia and post them here for you all to read. You can read about marketing all you like on websites like B&T, Marketing Mag and Mumbrella, but these blogs are […]

9/10 People Like Brands on Facebook

Posted on 16. Jul, 2010 by in Marketing, Social Media

A new survey conducted by Exact Seek has found that 90 percent of people using Facebook have become “fans” of a brand. This virtually proves without a doubt that a balanced, multi channel, integrated marketing program is what every business should be engaging in. With success stories like Rita’s Italian Ice how can any business […]

Facebook Advertising – Find Managers

Posted on 12. Jul, 2010 by in Advertising, Marketing, marketing sydney, Social Media

Facebook, and for that matter MySpace too, has the stigma of being just for kids and people who have just had a baby/got engaged/married etc.  However, its reach has spread beyond its college campus roots of and more and more “C-Level” users are signing on. We did some analysis of the users of Facebook, and […]

Online Advertising Comparison – StumbleUpon

Posted on 15. Jun, 2010 by in Advertising, Marketing, Social Media

This is the second part in our ongoing series comparing online advertising, with a focus on social media. Last time we received a prompt reply from the Sydney Morning Herald, this time round we have spoken to StumbleUpon.com. StumbleUpon uses ratings from its users to create opinions on website quality. When a user “stumbles”, they […]

Online Advertising Comparison – SMH.com.au/Fairfax

Posted on 04. Jun, 2010 by in Advertising, Marketing, marketing sydney, Social Media

We have decided to create an ongoing series of posts on the choices available to marketers for online advertising. Over the last week we sent a set of questions to several different websites and online platforms, asking them a series of questions about the what, how and why of advertising with them.  We have chosen […]

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