How to game Reddit – or not.
Posted on 15. Dec, 2010 by Robert Steers in Advertising, Social Media
Reddit is not Digg. On Digg, it used to be about knowing the right users to get your story promoted to the front page. Then Digg actually started working with companies to get their information out there. This all worked fine when Digg was growing, but if you didn’t want to see every other link [...]
20x click through, 1c per click advertising
Posted on 20. Sep, 2010 by Robert Steers in Advertising, Social Media, twitter
What has 20x click through and costs less than 1c per click (and marginally decreasing?) Twitter advertising. Last week we promoted two of our blog posts on twitter using socialoomph and twitreply. We made sure the posts were linked to keywords that were very relevant, and we made sure the tweets were enticing. According to [...]
7 Marketing Blog Posts You Might Not Have Heard Of
Posted on 11. Aug, 2010 by Robert Steers in blogging, Marketing, marketing sydney, SEO, Web Design
As we recently wrote on our top blog posts, I thought I would find some of our favourite, but lesser known, posts about Marketing in Australia and post them here for you all to read. You can read about marketing all you like on websites like B&T, Marketing Mag and Mumbrella, but these blogs are [...]
9/10 People Like Brands on Facebook
Posted on 16. Jul, 2010 by Robert Steers in Marketing, Social Media
A new survey conducted by Exact Seek has found that 90 percent of people using Facebook have become “fans” of a brand. This virtually proves without a doubt that a balanced, multi channel, integrated marketing program is what every business should be engaging in. With success stories like Rita’s Italian Ice how can any business [...]
Facebook Advertising – Find Managers
Posted on 12. Jul, 2010 by Robert Steers in Advertising, Marketing, marketing sydney, Social Media
Facebook, and for that matter MySpace too, has the stigma of being just for kids and people who have just had a baby/got engaged/married etc. However, its reach has spread beyond its college campus roots of and more and more “C-Level” users are signing on. We did some analysis of the users of Facebook, and [...]
Online Advertising Comparison – StumbleUpon
Posted on 15. Jun, 2010 by Robert Steers in Advertising, Marketing, Social Media
This is the second part in our ongoing series comparing online advertising, with a focus on social media. Last time we received a prompt reply from the Sydney Morning Herald, this time round we have spoken to StumbleUpon.com. StumbleUpon uses ratings from its users to create opinions on website quality. When a user “stumbles”, they [...]
Online Advertising Comparison – SMH.com.au/Fairfax
Posted on 04. Jun, 2010 by Robert Steers in Advertising, Marketing, marketing sydney, Social Media
We have decided to create an ongoing series of posts on the choices available to marketers for online advertising. Over the last week we sent a set of questions to several different websites and online platforms, asking them a series of questions about the what, how and why of advertising with them. We have chosen [...]
Kates Party – A social marketing lesson
Posted on 03. May, 2010 by Robert Steers in Marketing, Social Media
Kates Party, for those that are unfamiliar, became a social media sensation last week. Prankster David Thorne of 27b/6, Tweeted out to his 27,000 followers: “Yay. Kate’s having a party in her small apartment. Hit attending & give the host an aneurysm.” on April 21st. The party was non-existant, but the tweet attracted the RSVP’s [...]
8 ways law firms can use social media
Posted on 05. Apr, 2010 by Robert Steers in Marketing, SEO, Social Media
There is a great post over at Inside Facebook on the best practices for Law firms using Facebook. Here is a list of some lawyers actively using Facebook. Tillman Law Firm Klun Law Firm The Ferrell Law Firm, P.C. Rasansky Law Firm Social media is proving to be a low cost and effective way for [...]
A Comparison of Social Advertising – Digg, Facebook, Reddit
Posted on 31. Mar, 2010 by Robert Steers in Advertising, Marketing, Social Media
We have updated this post to include more social media advertising here. Advertising is becoming the key way for social networks/aggregators to make money. The lure for advertisers is, they can target genuinely interested customers by placing the ads in relevant sections. As social networks and media mature, their audience size is beginning to exceed [...]
