Does Google Plus Really Affect SEO?

Posted on 23. Jan, 2012 by in SEO

In the SEO circles there are long debates on the effect of Google plus on search rankings. Basically search engine optimization involves different strategies like keyword optimization, on-page optimization, backlinking and social networking. Just like the Facebook’s “like” button, Google introduced its Google plus badge and plus one buttons to add as links to websites […]

Our Top Posts This Month

Posted on 28. Nov, 2011 by in blogging

Here are our top 5 most visited posts for the last month or so, in case you missed them. cufon vs @fontface You don’t have to make your best looking fonts into an image, and you don’t have to use flash any more to make fonts look great. 50,000 likes in 24 hours – Who […]

SEO Analytics – 4 Ways To Improve ROI on SEO

Posted on 21. Nov, 2011 by in Analytics, SEO

  Modern marketing methods allow you to track your ROI at every step of a campaign. Long story short, if you are not optimising your campaign for ROI, then you are probably throwing money down the drain. Google Analytics, and a range of other tools, allow you to calculate where you are making your money […]

SEO Basics Tutorial

Posted on 14. Nov, 2011 by in SEO

The Algorithm(s)   The rank of a webpage is the sum of the value of links pointing at it. Just like recommendations. This is no longer the complete picture, but is still a base   The Main Factors in SEO   On Page Factors Meta Tags (Title & Description) Image Tags Content Bold and h3 […]

Fashion SEO Client – Zahara

Posted on 18. Oct, 2011 by in SEO

We thought we would write a little post about our latest client Zahara Clothing, a Boutique clothing designer and retailer based in Sydney. They have sold fasthion designs since early 2000, and have since ventured into the online world, where you can see some of their stunning designs at their website. They have bought us […]

SEO Copywriting

Posted on 05. Oct, 2011 by in SEO

  This image above is an attempt to show that Google, and Users, are looking for information that would fit the top write of both quadrants. This position fits the ideal for pages that will be shared, viewed regularly and develop a following. SEO copywriting is an artform that many so called SEO companies fail […]

Recruitment SEO – Targeting Clients

Posted on 30. Aug, 2011 by in SEO

In a job market where there are plenty of candidates, a recruitment firm needs to make sure their online marketing targets clients. With the job market changing, and most firms starting to go direct through services like LinkedIn, there has never been a more important time to make sure you are maximising the leads generated […]

Can organic search traffic entirely replace Adwords?

Posted on 22. Aug, 2011 by in Adwords

When using Google Adwords, the key question for high traffic websites is, if I stop using Adwords, will I still get an equivelant level of traffic. In what Google are calling “Search Ads Pause Studies”, a group of researchers observed organic click volume in the absence of search ads. They compared 400 studies of Adwords […]

Google Panda Questionnaire

Posted on 03. Aug, 2011 by in Google, SEO

SEO MOZ has got a great post on the things you should be asking yourself, and your readers, regarding the quality of your content. Based on the Google Panda update that affected a lot of websites, this questionnaire is an idea of what Google asks of a website to give it its ranking. All the questions […]

Government SEO – How Can Governments Optimise their Websites?

Posted on 03. Aug, 2011 by in SEO

Governments offer services to the local community, and often they are promoted through their website. However often these services are buried, or may even not make it onto their website, and will languish on a notice board somewhere. Building Bridges in Communities People are spending more and more time online. What is more, the amount […]

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