Marketing

Creating Word Of Mouth – Generating Buzz

All marketing campaigns should also promote the spread of your message via word of mouth. “Word of Mouth” is the…

Beer Marketing = Slow Marketing – How Fosters Got it Wrong

Late last week Fosters signalled its brewery division was up for sale. After pursuing a mixed business model of wine…

Twitter Advertising – Now only on Twitter? – Twitter cuts the cord

With a claimed focus on “clarity and focus” Twitter have moved to effectively ban third party advertising on their network….

The best marketing blogs in Sydney

We aim to become the best marketing blog in Sydney. We are going to produce the most interesting, on-trend, valuable…

Has the Oil Spill Damaged BP’s Brand?

Since moving from British Petroleum to Beyond Petroleum, the BP brand has grown in strength and recognition. Until a few…

Cleaning Business Marketing Ideas

Marketing your cleaning business can be a dirty job sometimes. Large commercial business often end up competing on price, which…

The Importance of Keyword Targeted Domains in SEO; Almost Zero

There is no doubt that carefully selecting a domain(s) can make a difference to a website. There are not just…

Creative Ideas For Better Food Marketing

The White House has come forward and said there is too much marketing of unhealthy food aimed at children. In…

FIFA Shows Good Control

The news coming out of South Africa is, if you are not sanctioned by FIFA, you can forget about trying…

10 ways plumbers can improve their direct mail flyers

Every week we receive up to 5 different flyers from local plumbing companies offering their services. Every week different companies…

Kates Party – A social marketing lesson

Kates Party, for those that are unfamiliar, became a social media sensation last week. Prankster David Thorne of 27b/6, Tweeted…

Hidden Pizza Restaurant – A Wasted Opportunity

For those that have not followed the social media buzz, here is a brief outline on what “Hidden Pizza Restaurant”…