Branding in the Digital Age

Posted on 23. Nov, 2010 by in Branding, Marketing

It has been believed that Consumers start at the wide end of a funnel with many brands in mind and then narrow them down to a final choice. Businesses have traditionally used strategic marketing to build awareness and move consumers through the buying cycle. Today’s consumers however, are assaulted by media and awash in choices, […]

ppc vs seo – when to use Google Adwords

Posted on 16. Oct, 2010 by in Advertising, Adwords, SEO

It seems to be the hip choice to spend money on SEO right now. The forums are full of people claiming; don’t spend money on Google Adwords, it is expensive and short sighted. In some instances, this is true, however it does not tell the full story. Why does PPC advertising work? The bottom line […]

The increasing cost of Adwords

Posted on 24. Sep, 2010 by in Advertising, adwords-cost, Google

It is a well accepted truth that the cost of advertising on Adwords is going up. However we never knew the extent of it until we did further research. We can now show how big a problem Adwords cost inflation really is. The truth is, it is not that bad. Across 100 mixed keywords, we […]

20x click through, 1c per click advertising

Posted on 20. Sep, 2010 by in Advertising, Social Media, twitter

What has 20x click through and costs less than 1c per click (and marginally decreasing?) Twitter advertising. Last week we promoted two of our blog posts on twitter using socialoomph and twitreply. We made sure the posts were linked to keywords that were very relevant, and we made sure the tweets were enticing. According to […]

Does your business idea suck?

Posted on 13. Sep, 2010 by in Marketing, marketing sydney

We get asked all the time what we think of this idea, or that business concept. Most-times it is as plain as “start a skip hire company” but occasionally the idea is one that really blows the doors off. So we thought we would write 6 ways to tell if your idea sucks. Obviously this […]

7 Marketing Blog Posts You Might Not Have Heard Of

Posted on 11. Aug, 2010 by in blogging, Marketing, marketing sydney, SEO, Web Design

As we recently wrote on our top blog posts, I thought I would find some of our favourite, but lesser known, posts about Marketing in Australia and post them here for you all to read. You can read about marketing all you like on websites like B&T, Marketing Mag and Mumbrella, but these blogs are […]

Our top 9 Blog Posts

Posted on 11. Aug, 2010 by in blogging, Marketing, SEO

Seeing as our blog has gone from strength to strength, and now has a fairly strong readership, I thought I would show you, and summarise, our top 9 blog posts; Online Advertising Comparison – SMH.com.au/Fairfax We decided to create an ongoing series of posts on the choices available to marketers for online advertising. This post […]

Google and the 10 Commandments of SEO

Posted on 29. Jul, 2010 by in Google, Marketing, SEO, Web Design

We thought we would throw together our own version of the 10 commandments of SEO. There are afew versions of the SEO commandments around, but we thought we could do a better job. Firstly we wanted to keep to the original script of the commandments, with easy to understand and critical laws that can be […]

Top 11 SEO methods for plumbers

Posted on 27. Jul, 2010 by in How To, SEO, Tutorials

Over the last two weeks we have had dozens of plumbers ask us for SEO advice on growing their business through their website. Plumbing is a highly competitive business, particularly online. The top plumbing business, for the search “Sydney Plumbers”, on Google has a PR of 6, over 4500 indexed links, and has a domain […]

Creative Billboard Inspiration – Practical Design Principles

Posted on 20. Jul, 2010 by in Advertising, How To, Tutorials

As creative people we would all love to be able to design and execute a billboard like the Kill Bill ad above. However, the bottom line is most of us either don’t have the budget, don’t have the time or don’t have the brand. Billboards can be a very potent marketing material that will attract […]

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