Segment and structure your ad groups

The biggest dictator of the amount you pay for each keyword is the quality score. You quality score is based on the keyword you use, and the landing page it is pointed at. If you segment your ad groups down to the keyword group, you can display ads that closely related to those keywords. This will improve your quality score. As Google pointed out, if you increase your score from 3 to 6, you will half the amount you have to pay to target that keyword.

Target keywords 2 to 4 words in length.

Again, you want to keep your advertising relevant. Targeting general keywords that are only one word will mean you are going to capture all sorts of other searches that are not related to your advertising. Not only will this reduce your CTR (click through) but also it will mean you will get less relevant people going to your site.

Focus on interesting and informative ad creative

Four main tips for great Google Adwords creative:

• Look at what other advertisers are doing
• Make sure your offering is competitive
• Give as much information as you can
• Be as specific as you can

Two things to keep in mind when working with Adwords, you can reduce the amount you pay per click, by increasing the quality score. According to Google, the most important factor in calculating quality score is your click through rate.

Carefully select your target keywords

Keywords that cause your Adwords performance to drop can have a negative affect on your whole adwords account. Google told us during the week that each Adwords account has a quality score. So that means if a few of your ads are poorly performing, you could be paying a lot more for clicks.

Interesting point to note

Adwords tracks your URL from account to account. So if you think of closing a poorly performing account, and using another one with the same target URLs, then Adwords remembers and moves all of your history across, poorly performing quality score and everything.

Related posts:

1. Improve your Google Adwords performance
2. Increase Quality Score – How to Cut Your Adwords Costs
3. Google Adwords cost goes up again

You can start by insisting that suppliers and retailers put a link to our website and product pages on their sites. It is against the Google rules to insist on preferential pricing for links, but you could ask for links back.

You could spent a few hundred dollars sponsoring local sporting clubs, in return for a link to specific deep product pages on their websites AND in their newsletters.

Also, you could create a new website for an industry event and invited our suppliers, retailers and a few prominant bloggers. The event might only cost a few hundred dollars (restaurant hire, food, drinks), and focus on industry changes. You could get everyone to link to the new website, and then have links back to the main industry players. This tactic is VERY common in highly competitive industrial sectors.

A bigger business SEO success is based on conversions, any SEO company that JUST focusses on traffic is short sighted. I can get a million hits to your site, but whats the point if they are all India scammers? Two things that you should focus on. A) hits on the product pages, or the “where to buy” pages, and increasing those. B) outranking your competitors and showing that you are.

You might be able to have a white paper on your website, where you goal is to get people to leave their email and download that. Then you can put together a quarterly newsletter to send to those people, and feature retailers for a price.

Related posts:

1. Does your business idea suck?
2. The best business Squidoo lenses
3. SEO for a Year

So we have just stumbled across Empire Avenue, a type of social networking/stock market. It bills itself as a place where you grow your Social Capital online. Here’s how it works, you get to discover valuable, interesting, cool, fun people online and then based scores or share price, invest virtual currency in their profiles by buying shares in our Social Stock Market.

The idea, we presume, is that you find other people in your niche, and then are rewarded by investing virtual currency and then later your time in them. The more time you spend interacting with people, the more virtual currency you make to find and meet new people.

At the moment we are still working out how it all works, and if it is not just another gigantic time sink. We have already increased our twitter followers, and our Facebook “likes” using Empire Avenue, so who knows, it may be the way forward.

If anyone knows how this thing works… or how you turn it on, let us know!

Related posts:

1. Social Media in Marketing
2. 10 Ways Cafes Can Generate Customers Using Social Media
3. 5 Tips to using Social Media Networking

#1 Create your marketing strategy ahead of time: The options are endless once you start tapping into the global market and trends are like wildfire. In order to keep some control of what you are trying to accomplish you will have to have a plan in place first. Sure as time goes along you can alter that strategy to stay in the loop or follow a more promising lead then where you started. However, no matter which changes you do make sure you have a strategy in mind.

#2 Correct any product or service flaws first: We all know that everything and everybody isn’t perfect. That is why we know that you may want to fix any minor details before launching into the social networking scheme. There is a lot of power related to this world and it will do one of two things for your business. It will make it grow quickly or it will kill it quickly. Make sure your product is up to standards so you have rave reviews.

#3 Ensure you have adequate staff: Once you enter into social media networking it is possible that you will grow very quickly at first. It is hard to say but hopefully, your research can determine the type of growth you are to expect. If you expecting a massive jump in sales make sure your business is equipped to handle it. If you can’t help the customers effectively then the social network could squash you like a bug.

#4 Create and participate in conversations: Once you begin social networking you will need to keep it up. If you disappear after a few postings or blogs then that can damage your credibility. It can resemble not showing up for your appointment or meeting with a client. As your business grows you may need to hire someone to assist you with reaching out to the public and keep those conversations going.

#5 Use your information wisely: You will have a ton of information at your fingertips. What will you ever do with all of it? You are going to use it to your advantage. Customers are more than happy to share their experiences and what they wish they could do with a product or service. Listen to them, ask them more detailed questions and take your product to the next level. You can jump ahead of your competition by interacting and actively listening to what your customers are saying.

Related posts:

1. Take Marketing through Social Networking to the Next Level
2. Basic Guide to Social Media
3. 10 Ways Cafes Can Generate Customers Using Social Media

Angry Birds/Smart Phone: First of all, I had only heard about this game from other people in my office and haven’t ever tried it myself. I found a You Tube video that went viral within hours of being uploaded. Angry Birds created a joint marketing strategy with the Smart Phone and T-Mobile. Within three days this video has received 2.7 MILLION views! Along with 20,175 likes, 450 dislikes and 2,960 comments. I read some of the comments and many people are looking forward to either buying the phone or playing Angry Birds. Talk about going viral! Here is a prime example why you want to get involved with launching videos. Here is the link if you want to check it out: http://www.youtube.com/watch?v=jzIBZQkj6SY.

Lady Gaga: The Lady Gaga is a very intricate woman and has a reputation for the shock factor which by all means is a great marketing strategy all in its own right. However, the Lady took the promotion of her new single to a level no one expected. She worked out a deal with the infamous game Farmville to promote her latest single. Yes, the Farmville neighbors all went to visit the Lady at Gagaville. It was quite the amusement and Farmville took on new animals, seeds and trees to play along. Not only did Lady Gaga use a social networking platform for her business but she went deep inside the platform and invaded an actual game. In fact, she invaded 43.5 million farms!  I’ll be honest with you; I personally, wouldn’t have listened to her new song if it wasn’t for Farmville. And I like it! Great move for the Lady.

Capital One: Capital One has always been a huge television promoter with fantastic commercials but you haven’t seen much of them on the social networking scheme. Well, you have now. After Lady Gaga was off the farm Farmville added a new promotion with Capital One. If you signed up for Capital One’s credit card then you would receive a Visigoth Statue. That statue then gives the Farmville addict 7 days of double mastery. I know, what the heck am I talking about? Or you might know since Farmville has 43.5 million users. In fact, it s projected that Americans will spend over $2 BILLION just on Farmville in 2011.

Partnering up with popular games as part of your marketing strategy isn’t a bad idea after you do all the figuring. Americans are expected to spend over $2 billion on Farmville alone. Facebook currently has 500 million active users around the world.  Only 20% of those are Americans so if Americans are spending over $2 billion then how much money is it total? I sure hope you get the picture.

Related posts:

1. 5 Tips to using Social Media Networking
2. Basic Guide to Social Media
3. A Guide to Marketing Videos

This morning I was searching for some authority information on how to increase the size of the P elements in HTML, and I received the search above. The third featured website is a page on exercises to increase the size of my P*nis. This is clearly not what I am looking for, or maybe Google has become more of a prediction engine. “Looking for basic HTML information? You must clearly be lacking somewhere”.

This is clearly a sign of the decline in the quality of search information Google is producing.

We have talked before about instances where the quality of Google’s search has declined. A scout through several SEO and marketing related searches shows that there is a large number of one page websites in the top ten search that have nothing to do with marketing or SEO.

Blame it on the Panda

The Panda update was supposed to target low quality websites that had a lot of plagiarised information. However the downside to the update was that negative factors affected the whole domain, not just the pages. The upside was that for most people they never had to see another article site or eHow page ever again. This is probably a good thing. However the downside is that some websites that offered some good information, like Dani Web for instance, got hit because they had low quality information elsewhere (we think, the jury is still out on this).

The good news for Google

The only good news for Google is that Bing is having the same problem, because three of the top 10 queries are about breasts or P*nis. Also, we have no proof that this was not happening before the update, although we doubt it, because someone else would have mentioned it.

The bad news for Google

Google’s share of the search market is declining. Over the last few months it has fallen by 2%. This will continue if they keep serving up search queries like the ones we have mentioned. People will start looking elsewhere for their search. There are claims that Bing is improving their search quality, as it only can.

Is Google going to fix or even reverse the changes of the last few months? For their own sake we can only hope.

Related posts:

1. What is Google Panda? (AKA Farmer Update)
2. Google Search Quality Guidelines
3. Google Panda October – Google results lower in quality

Let’s get Started: Obviously, the first thing you would do is create your video. Here are some tips to getting just enough coverage to be successful.

• Length of Video – The maximum length of a video should be 10 minutes. The most successful lengths are 3-5 minutes.
• Video File Size – It should be less than 21.9 MB
• Video Bit Rates – The most successful bit rates are 300-400 Kbps

Video Content: The content of the video must meet your goal of brand recognition. The idea in marketing videos isn’t to create an ad campaign but rather create brand recognition.

• Subliminal Messaging: You don’t want an ad campaign (unless it was featured during the Super Bowl) but you do want is more of a subliminal message. Example, Coca-Cola and American Idol are a duo. You never see an American Idol episode without the Coca-Cola container in front of the judges. The judges are not saying “Drink Coke”. The product is sitting there ready for you to recognize their brand and without saying it – make you get up and get a Coke.
• Product Placement: Product placement is related to subliminal messaging and is in fact, very much the same.  Probably the most famous product placement and even one of the originals was in the 1982 film “E.T. the Extra Terrestrial”. In order to feature a product in a movie the movie must get certain “rights” from the product. The joint venture between “ET” and “Reese’s Pieces” paid off. The sales for the little known candy at the time tripled!
• Select Popular Categories: The most popular categories on You Tube are entertainment, sports, music, comedy, and news/politics. Make sure you video falls into one of those categories to ensure that it goes viral.
• Riveting: Yes, the content needs to be something that is truly amazing, shocking, heart-felt, and the list goes on. At the end of the day the video needs to be viewed not only once but again and again by the same person. You want that person to share the video with all of their friends! Make it worth the 3-5 minutes!

When to Post your Video: Yes, it is all down to a science! You should know when the best times to post your video are. The most common times that people browse You Tube are on the weekdays between 2pm and 6pm.  The two most common days are Wednesday and Thursdays. If the peak hours begin at 2pm then you need to post your video between 12pm and 1pm since it takes about an hour for your video to be posted.

Going Viral: The whole point of posting a video is to ensure that it goes viral. Follow these tips and you are sure to make it on the “most viewed” charts.

• Pay per Post: You can market your video to people that write blogs about your latest video and pay them to post your video on their blog that day.
• Forums: You feature your video on various forums and start commenting on them. Yes, people do it all the time. They comment back and forth with themselves between different accounts to make it appear as though they are other people.
• MySpace: MySpace has the capability of adding videos to your web design. You can embed your video on your profile and see if your friends will also embed the video. Then their friends and so forth.
• Facebook: Facebook has a number of ways to share a video. First you can put it on your profile, suggest it to your friends, create an app, tag the video with your friends’ names, like it and encourage others to do so and you can even create an event and invite everyone to watch the video.
• Email List: You can email the video to all your friends, families, and business associates. If you already have an emailing messaging company you can create an email campaign with the video.
• Circle of Friend: Yes, get your friends involved. You need that base to start the spreading the word and your friends should be able to help you in all of the suggestions above.
• Titles are Important: Make sure your title will do what you want it to do. Use keywords that explain your video but make sure it is riveting and people want to open it to see what you are talking about.
• Thumbnails: Pictures, yes people need pictures. If it doesn’t have a thumbnail attached to it, it is going to get overlooked. People look first at the picture and then the title. No picture – no one reads the title – no one watches your video.
• Comments on You Tube: You got it, just what you did for the forums. You are going to do it straight on You Tube. Create a controversy. People love a heated debate!
• Multiple Videos: If people liked the first video they are probably going to be looking for more. Create a series to get more hits in total for your concept.
• Relevant Tags/Keywords: When I type in a search bar to find ice cream. I expect to find ice cream. The only way I can find the kind I want is by tags or keywords. Make sure that your video is tagged with the correct tag and as many tags as permitted (yet, relevant).

Related posts:

1. Basic Guide to Social Media
2. Basic Guide to Email Marketing
3. Take Marketing through Social Networking to the Next Level

To narrow the scope let us take a close look at how to market through social media websites. As of June 2011 the top 5 social networking websites are Facebook, Twitter, LinkedIn, MySpace and Ning. They are rated by the number of daily users on their website. Take for instance our #1 website, Facebook; they have 550 million daily users from all around the world. Imagine what you can do using the tools to market your product or service through an outlet of this size! In fact, most Facebook users expect to be able to join a group or be able to like your company. It goes with telling the story of their life when they want to show the world that they like you.

Create your Marketing Plan: You have many advantages to reaching millions of people a day using social media. Even though the scope is so large on who you can reach you still need to define your marketing strategy and target audience. You don’t want to go out there like a loose cannon. Who are you ultimately trying to reach? What is your capacity as far as handling sales? What kind of return on investment are you looking for? What is your advertising budget? How fast can you process orders?

Some of the filters you can choose from for reaching your target audience are location, demographics (age, gender, language), likes, interests, education and work. With these kinds of filters you can go local or global in a particular niche. The possibilities are endless which is why you need to narrow your scope.

Create your Advertisement: Now that you know what you want to sell, how much you can handle selling and who you want to sell it to you can create your advertisement.

• Open up your business account through whichever social media site you will be using.
• Ensure that you are able to stay within your budget and that the potential return on investment meets your needs.
• Input only applicable information about what you are trying to sell. You don’t want to get the person confused or off on another tangent.
• Always select a picture to put on your advertisement. People are visual.  First they will see the picture and then wonder what you have to say.
• Only run one ad at a time. This type of advertisement is usually billed per click. If you are reaching your target audience then one ad will be enough. Otherwise, you will have the same person clicking on your ad and that will skew your data and you won’t know which ad really sold them on your product or service.  Run one ad for a period of time and then run another ad when the one is over. This will give you an idea of which strategy is working best.

Tips for Successful Advertising: Now that you have created your ad you will want to follow these tips to have that ad work for you more effectively.

• Don’t send people to your home website page – people may get lost or side-tracked.
• Send people to a task specific landing page – if you want them to sign up for your newsletter then send them exactly to where they sign up. If you want them to buy your product send them to the shopping cart.
• Create a “Thank you” page – after they have completed the task they will be taken to a page that says “thank you” and this is where you would also ask them to either “like” you or “follow” you.
• Create a new ad – people get use to seeing the same thing over and over and next thing you know they don’t actually see your ad (even though it is right there). Create a new ad every couple of weeks so you stay fresh and your ad pops out to them.  This will also help you improve your CTR (click through ratio).
• Don’t get discouraged – the onset of advertisement may appear to be slow. It takes time to build your marketing campaign to be successful. If one ad wasn’t as successful as you wanted then try something different next time. Brand recognition doesn’t happen overnight so if you are new to the website you have to get out there and build up your brand reputation first.

Customer Engagement: A true successful marketing campaign includes engaging your customers. Social media networking sites will allow you to do this on a fan page or twitter account. Here are some tips to help you to engage your customers.

• Design your page with excitement and brand recognition. First of all, you want people to recognize your company. Second of all, you want it to be fun to visit your page.
• Add apps to your page. Some ideas include, placing your favorite YouTube video on your page through “You Tube Box”(of course, you will want it to pertain to your business). Through “Networked Blogs” you can showcase your daily blog on your fan page.  These are just a couple of ideas there are thousands of apps to choose from.
• Create your publishing settings to where you can update your fans about things they will want to know and make sure you don’t update them about minor details that may begin to annoy them.
• Create photo albums. People love to view pictures and want to know who is doing what. If you have special events break out the camera and put them on your fan page.  You can also put pictures of your logo or products.
• Create status updates to keep people informed. Or to really boost engagement ask your fans or followers questions so that they will begin to engage in a conversation with your business. This is a great way to find out what people like, don’t like or want to see from your business.
• Keep an event calendar updated. You can invite people to attend any special event. It can be an online event or a physical location. Get people involved!
• Return comments. When someone leaves a comment on your profile page then shoot them something back in return.

Want More Likes? Naturally, in the world of marketing online the more likes (or followers) you get the more successful you are at reaching your customers. Here are some ways outside of buying them that you can get more likes.

• As already mentioned above – advertising on the website such as Facebook or Twitter.
• Promote your business page to your family and friends through your personal profile. You can suggest that they become fans of your business through your personal profile. We all have to start somewhere and really if they are your true friends they should like your business, right? Ask your friends to suggest your page to their friends and so forth. Before you know it you could have thousands of fans and likes.
• Send a powerful message. The power of headlines and titles are sometimes not given enough credit. Have the title of your fan page stand out and bring the WOW factor to people that come across it.
• Have credibility. Make sure your information is accurate and free of grammar and spelling errors.

Related posts:

1. Basic Guide to Email Marketing
2. 5 Tips to using Social Media Networking
3. 10 Ways Cafes Can Generate Customers Using Social Media

Define Marketing Purpose: You are ready to blast the highway of ecommerce but you need a plan of action. Where are you starting and where do you want to end up? Define what your purpose is for each email marketing strategy. Go back to the basics and determine what is the product/service, who is your target audience, what is your budget, what price will the customer pay, the return on investment must suffice the expenditure, and finally what is the promotion or gimmick? After you have determined all of the basics you can get started on your email marketing campaign.

Choose a Mailing System: During your travel on the ecommerce highway you have to understand that the traffic is heavy and you will need a mailing system that can provide you with features and service that can handle thousands of emails at a time. This type of task will not be able to be managed by a person but rather a program. A mailing system will help you design and publish your email. There are many templates to choose from and from the list of emails you provide they can send your email to everyone on your list for you. In addition to the original email you can develop auto-responders. Below are some sample mailing systems with their highlighted features.

• Mail Chimp:
  • Design Email Newsletters: Choose a customizable template to not only get your message through but promote your brand.
  • Publish Your Content: Provide your list and they can ensure your email gets to their inbox versus their SPAM box.
  • Share your Newsletter:  Allows you to use social networking websites such as Twitter and Facebook to promote your campaign.
  • Track your Results: Mail Chimp gives you detailed reports and even suggestions on how to improve your email campaign.
  • Manage your Subscribers: Allows you to create groups, create auto-responders, ensure data security, create custom forms and participate in co-branding with Mail Chimp.
  • Integrate with Others: Mail Chimp will help you connect with others through your personal email program such as Gmail or yahoo, integrate with places such as PayPal, Google and social networking sites, and sync with a shopping cart program.
  • Mobile App: Take Mail Chimp on the road with you. You can access Mail Chimp through your mobile phone.

• Campaign Monitor:
  • Create and Send Emails: You design your own email and they will send it.
  • Managing Email Lists: They are able to create your Opt-in Emailing list and remove those who wish to unsubscribe. They are also able to create and manage different groups within your master email list if you choose to send email campaigns to different groups.
  • Reporting and Analytics: Shows you who is opening the email, clicking links, forwarding and interacting with your business on social networking sites. Share your newsletters with Twitter and Facebook; determine who is using which email client and compares campaigns and spot trends.
  • Resell and Profit: You can create subaccounts and sell Campaign Monitor services under your own domain.

• Sign-up.to
  • Managing your data, lists and forms: you can create an unlimited amount of data and lists, create forms, set up texting programs and auto-responders.
  • Design and test campaigns: Create personable emails, texting and twitter campaigns with their designer program. They will also test your campaign prior to launching.
  • Sending messages: Gives you data on the best times to send messages or updates.
  • Sharing your message: Allows you to share your messages with Twitter, Facebook and WordPress
  • Analyse: Provides reporting on the effectiveness of your campaign from who is opening your email to who has purchased your product/service.

Create Your Email List: You can create your email list at the same time of researching which mailing system you would like to use. In fact, you may already have been working on gathering emails from people that are already interested in your product/service. The main point is that you can only solicit those that have an interest in your business otherwise, it is considered Spam.

• Stay away from SPAM: SPAM is using an electronic message to people who have not expressed an interest in the product or service. SPAM can give you a bad name and damage your businesses credibility. Only send emails to those that have expressed an interest in your business, product or service.
• Snail Mail: You may already have people’s physical addresses through your current customer base. You can send them a flyer or letter asking if they would like to be added to your emailing system for free newsletter or notification of different promotions.
• Advertise your email: Make sure your email address is on all forms of advertising: business card, invoice, flyers, newspaper ads, television ads, radio ads and all direct mailings.
• Voicemail: Leave your email address on your voicemail as an alternate contact method.
• Contact your business by email: Create a situation where the person of interest is only able to get more information by emailing you.
• Opt-in Email Advertising: Partner with another business where the customer can express interest, receive promotions, or sign-up for your free newsletter. A few names of businesses that promote this type of service is Submit Express, Optin Services  and Data Depot.  You may be able to find a Mailing System as described above that has Opt-in Email List Management as one of their features.

Just say no to SPAM: The point of creating your email list is to ensure that you are not sending unsolicited emails. Here are a few more tips to ensure you stay off the blacklist.

• If you are sending an email to someone in the United States make sure you are following the CAN-SPAM Act of 2003. The act specifies that you must have a way for the customer to opt-out and the business has 10 days to remove the email address and once the email address is added to the opt-out list the email address cannot be used for any further data. The content must be accurate in the subject line and a label must be added if the email contains adult content. There must be a physical address of the advertiser or publisher. There are both criminal and civil enforcement. You can read the entire act at: http://www.gpo.gov/fdsys/pkg/PLAW-108publ187/pdf/PLAW-108publ187.pdf.
• Do not buy email address lists.
• You can use a double opt-in feature. The person will first opt-in for your newsletter and then you send them a confirmation email. The person would then to select a link to confirm they have opted-in.
• On your opt-in form provide an example of what your emails look like.
• Suggest that the new email contact adds you to their white list to prevent your email from going to the auto-filtered spam box.
• Use your subject line wisely and don’t try to sell in the subject.
• Use email etiquette. Stay away from red text, several exclamation marks, all caps and certain keywords.
• Set up an abuse@yourdomain.com to accept complaints. This will allow you to see who has reported you to spam in their email.
• Do not add images as an attachment. Include them inside the email.
• Use an email mailing system (previously discussed above)
• Finally, obtain your spam score from Contactology. You can input your message into their file and they will score your email to determine if you are likely to be filtered into a Spam folder or not.

Monitor your Mailing System Reports: No matter which mailing system you choose make sure you continue to review the reporting that they provide you. This will help you determine who you are reaching and what their activities are once they have opened your email. The mailing system reports will also help you or they may automatically determine the best time of the day to send your email. The global market is powerful and even if your business is local you may need help to manage a busy ecommerce site.

Related posts:

1. Basic Guide to Social Media
2. A Guide to Marketing Videos
3. Tips and benchmarks for the best email marketing

Everyone tells lies at some point, whether it is a white lie to get you out of trouble, or a big whopper like “I am not a crook”. SEO companies have got a bad reputation for telling some untruths, or for stretching the truth. So we thought we would give you the top 10 lies of SEO companies.

10. Links are SEO.

This is the plainest of white lies from SEO Companies. It usually comes from being mis-informed. Links are a part of a small area in SEO, and really they are something that should happen naturally with a well structured and designed website.

9. All websites are equal

Firstly not all technology is equal. Some old methods of web development, using Flash or tables for instance, have been shown to slow the development of the SEO side of a website. Second, a website that has not used the correct tags, or is light on content, is going to struggle with rank.

8. Article Spinning is a worthwhile strategy

Article marketing is a questionable practice at the best of times, especially in the light of the Google Panda update. Article spinning is the practice of taking an existing article, and rewording that article to try to create new(ish) content. Google has some pretty strict rules on this, and most good article submission sites don’t allow it. Now with the Google Panda update, any content that is slightly duplicated carries a penalty.

7. We can give you a rank without looking at your site

Every industry is different. To rank for insurance keywords, you are going to have to work hard, and be very clever. You can’t give a blanket statement about working with any website in any industry.

6. We don’t need to build content for your website

The core of good SEO is good content. If you want to rank for long tail keywords, you need to build lots of interesting quality content.

5. We can guarantee a rank

Google changes its algorithm, and methods for serving ads constantly. No one can guarantee a rank because one week they may place Google places at the top, the next they may change the algorithm to favour one-page websites.

4. We know everything there is to know about SEO

SEO is constantly changing, as is the methods for marketing. There is no way anyone can know it all. There are website out there that trawl through Google patents just to see what they are up to, and to try to guess their next move. If anyone things they know it all, they are deluded.

3. You will need to link to our site.

This is a cracker! If you ever have to put a link to an SEO company on your site be very careful. They could be using your site to sell links to other sites, or they could be setting up some bizarre link triangle. If they do ask you to link to their site, there should be some clear reasoning.

2. Pagerank matters

The truth is that the content of the website matters more now. Pagerank is not a bad indicator of Google’s trust in a website, but it is not the beginning and the end.

1. You have to pay for the number of links we build.

This one makes my blood boil. The typical line is “we will build 10000 links for .01c per link”. If that mattered, everyone would have 10,000 links to their site. The number of links you have is almost irrelevant. The quality of those links, and Google’s interpretation of that is what counts. You also want links that are hard to copy. You want to have an seo consultant that will build assets that you can maintain.

Related posts:

1. Paid Directories – Which Ones Are Worth It?
2. Top 11 SEO methods for plumbers
3. SEO for a Year