Is Bing copying Google?

Posted on 02. Feb, 2011 by in Google, SEO

There have been some reports over at Search Engine Land that Bing may be Copying Google’s results. What seems to be actually happening, and what Bing have admitted to, is that they use information from Explorer’s users to generate results in Bing. Harry Shum, Corporate VP at Bing said they use; clickstream data we get […]

Misunderstandings about the web

Posted on 31. Jan, 2011 by in Web Design

In the early days of the web, it was only used by a few universities, connected by telephone lines and using simple text to exchange messages. Now almost anyone can browse the web with internet connections that can stream live video or download movies in minutes. The depth and breadth of any market on the […]

SEO for a Year

Posted on 19. Jan, 2011 by in SEO

SEO for a year, is it worth your time learning or even doing SEO over an entire year? Good quality SEO is a time consuming process, however when done right can result in your website being number one. SEO is a long term job that should be part of your marketing ad growth strategy. Why […]

Improve your Google Adwords performance

Posted on 20. Dec, 2010 by in Advertising, Adwords, Marketing

Seeing as it is close to Christmas, and I am sure there are a lot of people out there who are looking to sell more stock, we thought we would run through a few quick lessons on how to improve your Google Adwords performance. If you have not done so already I suggest you go […]

The value of SEO – why it pays to be number 1

Posted on 13. Dec, 2010 by in ecommerce, SEO

  Top 3 spots in Google make up 62% of all traffic How much is the top spot on Google actually worth?  According to data from the Chitika network, it’s worth double the traffic of the #2 spot. In order to find out exactly how much traffic number 1 spot was worth, Chikita looked at […]

Google Adwords cost goes up again

Posted on 30. Nov, 2010 by in Advertising, Adwords, adwords-cost, Google

As part of our monthly review of advertising costs across the internet, we look at the cost of advertising using Google Adwords. Every month we take a basket of keywords, such as plumbing, SEO, mobile phones, cleaning etc, and look at the published average CPC from Google. We also take into account changes in competition […]

Branding in the Digital Age

Posted on 23. Nov, 2010 by in Branding, Marketing

It has been believed that Consumers start at the wide end of a funnel with many brands in mind and then narrow them down to a final choice. Businesses have traditionally used strategic marketing to build awareness and move consumers through the buying cycle. Today’s consumers however, are assaulted by media and awash in choices, […]

SEO Trends for 2011

Posted on 08. Nov, 2010 by in Google, SEO, trends

We thought we would get in early and predict the coming trends for SEO in 2011. 1. Increased Focus on Local Search (Google Places) Google has already shown its intention to increase the importance of local search. Some keywords have already started showing a combined local and normal search, as you can see in the […]

Cost of Australian Adwords falls 10% in October

Posted on 22. Oct, 2010 by in Advertising, Adwords, adwords-cost, Google

In our monthly survey into the cost of Google Adwords, we have found that the average cost of advertising on Google has fallen by about 10% from an average cost of $3.73, which when normalised for competition becomes $1.50,  to $3.36 ($1.31). A slight fall in competition by 0.001 was matched by the fall in […]

The increasing cost of Adwords

Posted on 24. Sep, 2010 by in Advertising, adwords-cost, Google

It is a well accepted truth that the cost of advertising on Adwords is going up. However we never knew the extent of it until we did further research. We can now show how big a problem Adwords cost inflation really is. The truth is, it is not that bad. Across 100 mixed keywords, we […]

Page 3 of 4« First...234