Improving your SEO with Google Search Quality guidelines

  Google’s uses human quality raters to grade search results. Last year, potpiegirl found a document from Google entitled “2011 Google Quality Raters Handbook”. We wrote a summary back then that we used to help our clients with their SEO. Recently a new version of the document was found. Shortly after this document was leaked, Google decided to release a version …

Google Panda October – Google results lower in quality

Matt Cutts posted last week that to “expect some Panda-related flux in the next few weeks, but will have less impact than previous updates (~2%).” A recent discussion at webmasterworld shows that there have been some businesses that have been impacted already. We have blogged before about Panda related problems, but what got us interested this …

Increase Quality Score – How to Cut Your Adwords Costs

Adwords Quality Score – Why Should You Care? There are two key reasons why you should care about the Quality Score of your ads. First, the top spot, at the very top of Google searches, is reserved only for ads that have high Quality Score. If your ads have a low quality score, you will …

Tips to improve your Google Adwords Performance

As we have just spent the day with Google Sydney, I thought we would share Google’s own top 5 tips for improving your Google Adwords performance. Segment and structure your ad groups The biggest dictator of the amount you pay for each keyword is the quality score. You quality score is based on the keyword …

What is SEO?

What is SEO? SEO stands for Search Engine Optimisation. Search engine optimisation is a set of methods and activities that improve the position of websites in search engine results, such as those given by Google. Some websites may want to show up higher on the page, and so they pay for search engine optimisation from companies that …

Google+; Why leave Facebook?

Google+ launched in direct competition to Facebook. So what makes it better? Better Privacy Of course there is better privacy, because that was one of the biggest criticisms of Facebook. With Facebook, you never know who is really using your information and for what purpose. Apps and programs on Facebook can utilise and share your …

Searches for SEO Services Declined in April

The graph above shows the average search volumes in Australia for keyword terms associated with SEO and broad basket of keywords. Using Google Keyword tool, we pulled up the data for over 700 keywords used in the last year. The first batch was for terms relating to just SEO and the second batch was a broad …

Adwords Cost rises for US advertisers, drops for Australians

Since September last year, we have been monitoring the cost of Google Adwords for a range of keywords. You can see our full range of data here. We used a broad range of keywords from “Plumbing” to “Mobile Phones”. This gives us a balanced view of the market for Google Adwords. The pool of  keywords is …

A P*NIS in my search… another sign of Google decline?

This morning I was searching for some authority information on how to increase the size of the P elements in HTML, and I received the search above. The third featured website is a page on exercises to increase the size of my P*nis. This is clearly not what I am looking for, or maybe Google …