Basic Guide to Social Media

Posted on 04. Jun, 2011 by in Advertising, Marketing

Social Media is fairly new to the world of marketing and has tremendous amount of potential for taking advantage of emerging into the global marketplace. Social Media has been defined as using online technology (accessible via a computer or mobile device) to communicate through the internet instantaneously. This may include sending a text, watching a […]

Basic Guide to Email Marketing

Posted on 04. Jun, 2011 by in Marketing

Launching an email marketing campaign may be one of the most valued and cost-effective marketing techniques to increase your return on investment and traffic to your website. Marketing techniques are crucial in today’s business world as the competition for business is fierce. E-commerce is running like wild fire and we need to keep up with […]

ppc vs seo – when to use Google Adwords

Posted on 16. Oct, 2010 by in Advertising, Adwords, SEO

It seems to be the hip choice to spend money on SEO right now. The forums are full of people claiming; don’t spend money on Google Adwords, it is expensive and short sighted. In some instances, this is true, however it does not tell the full story. Why does PPC advertising work? The bottom line […]

9/10 People Like Brands on Facebook

Posted on 16. Jul, 2010 by in Marketing, Social Media

A new survey conducted by Exact Seek has found that 90 percent of people using Facebook have become “fans” of a brand. This virtually proves without a doubt that a balanced, multi channel, integrated marketing program is what every business should be engaging in. With success stories like Rita’s Italian Ice how can any business […]

Facebook Advertising – Find Managers

Posted on 12. Jul, 2010 by in Advertising, Marketing, marketing sydney, Social Media

Facebook, and for that matter MySpace too, has the stigma of being just for kids and people who have just had a baby/got engaged/married etc.  However, its reach has spread beyond its college campus roots of and more and more “C-Level” users are signing on. We did some analysis of the users of Facebook, and […]

10 Ways Cafes Can Generate Customers Using Social Media

Posted on 23. Mar, 2010 by in Cafe, Marketing, Social Media

There is no doubt that social media generates sales for businesses. Over 50% of people are more willing to buy from a company once they become a fan or follower online. Cafes and Restaurants should be using social media such as Twitter and Facebook to grow their business, with little investment other than time. As […]

Should Facebook Be Banned?

Posted on 27. Jan, 2010 by in Marketing

Great article over at LSE consulting about whether Facebook should be banned during work hours! It would be interesting to see if there have been any other companies that have banned the use of social media during work hours. Blog Suggestions

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