Pay for content – A Branding Perspective

Posted on 30. Mar, 2010 by in Branding, Marketing, sales

News this week that The Times is going to start charging for content should come as no surprise. News Corp, the parent company of The Times, The Wall Street Journal etc, has talked about forcing people to pay for content for a long time. With falling advertising revenues, falling circulation numbers and a general shift […]

Creating Brand Evangelists

Posted on 29. Mar, 2010 by in Branding, WOM

Brand Evangelists areyour key to outstanding of Word of Mouth (WOM) marketing. These are the people that will go forth and spread your marketing message. They are your early adopters and the last customers standing behind your business. They have the following characteristics; They are vocal, they spread the word – they are usually the […]

The best links on the web right now

Posted on 04. Feb, 2010 by in Marketing

Stop, Breathe, Plan – How to make the most out of your marketing Changes to eBay fee strcture sparks a controversy –  Basically you will now get hit with a 9% “final value fee” for all transactions with a per-item cap of $50. This is in the states we presume. In Australia we have had […]

How to create great logos

Posted on 14. Jan, 2010 by in Branding, logo, Marketing

What makes one logo better than another? Minimalism. Great logos are easy to read and are not overly complicated. A logo is well-designed when it looks as good on a business card as it does on a web page or a billboard. Memorable They should be an unforgettable representation of your brand and inspires trust […]

Branding

Posted on 18. Aug, 2009 by in Branding

Good branding is the key to good marketing. Think of it like this; it is the SOUL or ESSENCE of the company. It is how ALL stakeholders perceive you. I will keep this as brief as possible for your enjoyment, but no doubt there will be more on branding to come. It should come from […]

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