27 Ideas For Google Adwords Ads
Posted on 16. Jul, 2012 by Robert Steers in Adwords, Adwords-SEO
Here are 50 ideas for lines that you can put in your Google Adwords ads. For each ad group you should have at least 5 ads, and each campaign should have around 10 ad groups, so you should be thinking of 50 different ads whenever you set up a new campaign. Here are 50 different [...]
Facebook Advertising vs Google Adwords
Posted on 20. Feb, 2012 by Robert Steers in Advertising, Adwords, Google, Social Media
Facebook Facebook reaches 37% of the Australian population, with people spending an average of 20 minutes on the site per day. Unlike other websites, Facebook users are there socially, interacting and sharing more information than on any other medium. Advertising with Facebook is easy to set up, and it takes no time at all to [...]
Increase Quality Score – How to Cut Your Adwords Costs
Posted on 07. Sep, 2011 by Robert Steers in Adwords
Adwords Quality Score – Why Should You Care? There are two key reasons why you should care about the Quality Score of your ads. First, the top spot, at the very top of Google searches, is reserved only for ads that have high Quality Score. If your ads have a low quality score, you will [...]
Tips to improve your Google Adwords Performance
Posted on 30. Jul, 2011 by Robert Steers in Adwords
As we have just spent the day with Google Sydney, I thought we would share Google’s own top 5 tips for improving your Google Adwords performance. Segment and structure your ad groups The biggest dictator of the amount you pay for each keyword is the quality score. You quality score is based on the keyword [...]
Adwords Cost rises for US advertisers, drops for Australians
Posted on 13. Jun, 2011 by Robert Steers in Advertising, Adwords, adwords-cost, Google
Since September last year, we have been monitoring the cost of Google Adwords for a range of keywords. You can see our full range of data here. We used a broad range of keywords from “Plumbing” to “Mobile Phones”. This gives us a balanced view of the market for Google Adwords. The pool of keywords is [...]
5 Tips to using Social Media Networking
Posted on 12. Jun, 2011 by Robert Steers in Advertising, Marketing, Social Media, trends
Whether you are a small business, mid-sized business or a large corporation you must be in the middle of the social media networking craze. It has been determined by the everyday folks (your customers) that social networking is a trend that is here to stay. Everyone wants to know what you are doing and when [...]
Take Marketing through Social Networking to the Next Level
Posted on 12. Jun, 2011 by Robert Steers in Advertising, Branding, Marketing, sales, Social Media, trends
I have seen a number of marketing strategies as of lately in my own personal web space. I found it amazing what one can do in such a simplistic manner. Within the last thirty days I have seen three very interesting new marketing strategies take place. I would like to share these with you and [...]
A Guide to Marketing Videos
Posted on 06. Jun, 2011 by Robert Steers in Advertising, Branding, How To, Marketing, sales, Social Media
Did you know that You Tube gets over 3 BILLION views every day? Wow! Imagine what you can do with a marketplace like that? Don’t be shy you need to get in there and take a piece of that pie! Use the masses of social networking to market your business. Sure you are going to [...]
Basic Guide to Social Media
Posted on 04. Jun, 2011 by Robert Steers in Advertising, Marketing
Social Media is fairly new to the world of marketing and has tremendous amount of potential for taking advantage of emerging into the global marketplace. Social Media has been defined as using online technology (accessible via a computer or mobile device) to communicate through the internet instantaneously. This may include sending a text, watching a [...]
Basic Guide to Email Marketing
Posted on 04. Jun, 2011 by Robert Steers in Marketing
Launching an email marketing campaign may be one of the most valued and cost-effective marketing techniques to increase your return on investment and traffic to your website. Marketing techniques are crucial in today’s business world as the competition for business is fierce. E-commerce is running like wild fire and we need to keep up with [...]

