The bottom like here is about branding. As we have said before, there is no doubt that carefully selecting a domain(s) can make a difference to a website. But how important is it to choose a keyword relevant domain name? Prompted by a recent post over at SEO By The Sea, we thought we would revisit something we wrote over a year and a half ago about the power of keyword domains. You can download the raw data of our findings here. Back then we said spending a big part of the budget on keyword related domains was not really worth the effort.
Based on the video and comments from Bill Slawski, we still believe that breaking the bank on keyword related domains should take a distant second place to actually purchasing domains that will help you build your brand. This is clearly shown in a quote from the Google Patent granted today;
It is very common to see domain names that include a single hyphen, but when two, three, or more hyphens are present, this is often an indication that these domain names are associated with companies that are attempting to trick search engines into ranking their web pages more highly.