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Based on Google’s guidelines for their search reviewers, here is our checklist to generating the highest quality content. This is what will distinguish your content from other average pages.

  1. Does your page title match the content?
  2. Does your page description match the content?
  3. Do the page description and title accurately describe the content?
  4. If someone found your page, would they be able to buy, find more information about, or contact you relating to this content?
  5. Is the intent of the page clear?
  6. Use Orwells Guide To Language to clean up your text.
  7. What are you trying to sell?
  8. What words will express it?
  9. What imagery will give your text more contexr?
  10. Are your images fresh enough to have an effect?
  11. If you have paragraphs of text, can you put it more succinctly?
  12. Have I said anything that is avoidably ugly?
  13. Have you said the same thing several times?
  14. Never use a Metaphor, simile or other figure of speech which has been used frequently, try to make your text 100% original.
  15. Never use a long word where a short one will do.
  16. If it is possible to cut out a word, always cut it out.
  17. Never use the Passive voice where you can use the active.
  18. Never use a foreign phrase, a scientific word or a Jargon word if you can think of an everyday English equivalent.
  19. Break any of these rules sooner than say anything outright barbarous (see Iconoclasm).
  20. Read The Economists Style Guide – Readers are primarily interested in what you have to say. By the way in which you say it you may encourage them either to read on or to give up.
  21. Does your page provide key, important, information?
  22. Have you provided clear examples of the application of your information/product or service?
  23. Have you shown how your information or product impacts on the user/reader?
  24. Do you have accreditation from a professional group?
  25. Have you clearly displayed why you are an expert in this particular field?
  26. Is your content written or produced in a professional style, is the language clear?
  27. Is your content edited, reviewed, and updated on a regular basis
  28. Are you displaying knowledge and experience?
  29. Have you shown a particular talent?
  30. It should be clear who is responsible for the content on the website
  31. Do you have an “about us” information?
  32. Do you give the name of a company or physical address?
  33. Do you offer many ways by which users can get in touch, such as email addresses, phone numbers, and physical addresses.
  34. Do you have user ratings?
  35. Do you allow user comment?
  36. Do you have expert opinions?
  37. A positive reputation from a consensus of experts is often what distinguishes an overall highest quality page from a high quality page
  38. Is your website listed in reviews and ratings of websites
  39. Do you have copyright dates?
  40. Do you share objective information about a topic?
  41. Do you share personal or social information?
  42. Do you express an opinion or point of view?
  43. Does your content entertain?
  44. Do you share pictures, videos, or other forms of media?
  45. Do you directly sell products or services, and is that clear?
  46. Can users post questions so that other users can answer?
  47. Can users share files or download software from you?
  48. If you have advertising on your site, is it clear that it is advertising or sponsorship?
  49. Does your page clearly show supplementary content that helps the reader?
  50. Would you trust the information presented in this article?

Comments (1)

Thanks for sharing the guidelines. Really useful for starters and expert to provide a quality content for the readers and customers.

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