AIDA Keyword Choices

Posted on by in Adwords, SEO

When moving through the buying cycle, the purchaser uses particular keywords in their search for answers. The goal of a search marketing expert is to make sure their website, or their brand/product is appearing at each stage of the cycle. Here is a range of ideas that will help you select the right range of keywords for each part of your marketing. We covered the meaning of AIDA in our previous post.

Attention

Interest

Desire

Action

Behaviour

Problem Solving Comparing Solutions Comparing Products/Price Comparing Availabilty

Website Examples

Q&A sites

Forums

Quora

Yahoo Answers

Blogs

Facebook/Friends

Product Comparison

Review Websites

Blogs

Forums

Wiki Pages

Online Stores

Shopping Comparison

Online Stores

Real World Stores

Keyword Groups

Generic

Problem Based

Product Groups

Reviews

Company Names

Product Names

Product Names + Price

Product Locations

“Buy Online”, Wholesale

Specific Websites

Keyword Examples

Bad Back

Cold Remedies

Great Holidays

Stain Removal

Coffee Machines

Restaurants Sydney

Fix Leaking Tap

Baby Strollers

Virus Removal

Video Networking

Flood Damage

Mobile Phones

Mobile Plans

Top Books

How to fix

What is the best

Ibuprofen Benefits, Heat Balm

Echincea, Vitamin C Benefits

Fiji Hotels, Europe Flights

Bicarb Soda, Cleaners

Filter vs Espresso Machine

French Quisine Sydney

Plumbers Sydney

Umbrella Strolla, Bassinette

Windows Antivirus, Antimalware

VOIP, P2P Video, Windows Video

Flood Insurance QLD

Windows Mobile Phones

HTC Sydney Mobile Plans

Thriller Books, Horror Books

X vs Y, X + Location

 

 

Nurofen, Deep Heat

Blackmores Echinacea

Air NZ Napier December

Vanish, Sydney Cleaners

Delonghi Coffee Machine

Becasse, Le Grande Bouf

Plumbing Co Sydney

Jaico, Bugaboo, Mclaren

Avast, Kasperski

Skype, Windows Messenger

QBE, AAMI

HTC Desire Optus

PAYG Mobile HTC

Stephen King, The Shining

Product Names, Locations

 

 MyChemistwarehouse

Discountvitamins

Webjet

MrSoftWash

GraysOnline

Eatability

PlumbingCoSydney

Pramwarehouse

CNET

Skype

iSelect

Optus.com.au

Vodafone.com.au

Amazon

 

 

 

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