AIDA – Attention Interest Desire Action

Posted on by in Marketing

AIDA is an acronym used in marketing that describes the stages a buyer goes through when purchasing a product.


  • A – Attention (Awareness): They have become aware of a need for a product or service
  • I – Interest: They have become interested in a group of products or services.
  • D – Desire: They want to buy that specific product.
  • A – Action: They actually take action in buying it.




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