AIDA – Attention Interest Desire Action
Posted on 26. Jun, 2011 by Robert Steers in Marketing
AIDA is an acronym used in marketing that describes the stages a buyer goes through when purchasing a product.
- A – Attention (Awareness): They have become aware of a need for a product or service
- I – Interest: They have become interested in a group of products or services.
- D – Desire: They want to buy that specific product.
- A – Action: They actually take action in buying it.
