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Google Adwords Remarketing is a new(ish) feature that allows you to target people who have visited your site already. Google sells it as a way to “cross-sell, up-sell, and promote other relevant products: surround sound systems or DVD players, for example.” Just a note, you can target people with Remarketing regardless of source. A customer can come through your site organically and still be added to a list.

In order to set up Remarketing, all you have to do is;

1. Go to Shared Library
2. Audiences
3. Add a remarketing list
4. Add the code to the page, or action, on your site that you are targeting

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How It Affects SEO?

Facebook has now become a trusted social networking website with its rich and varied content and style. For companies and marketing organizations, the most important benefit is the opportunity to place links to the company website in Facebook pages. The next is the placing of targeted keywords in the content on various strategic sections like ‘about’,’Info’and ‘Q & A’ sections. There should be a balance for the keywords because excessive key words often give negative results. The Q & A sections and chat features provide interactive conversations and give a live experience for the visitors.Facebook’s like button and share feature give a network of like mined people who will spread the business in a large scale.

The Facebook pages allow not only content but images and videos as well. This helps to educate the customers by providing enough information they seek. Getting quality inbound links from associated websites and blogs help a lot in driving traffic to the website. Using the static FBML application, a specific page can be created to the visitors to land on.

The more numbers of fans a website get, greater is the linking that website get. Therefore keeping more fans will help to dominate in SERP. Facebook has now grown to a large social networking application where people can interact, chat and express their feelings in a great way. For many small businesses a Facebook page is a second home page that describes the business goals, products or services and about its history, future plans and quality policies. Today Facebook can be accessed from mobile phones, tablets, ipods, blackberry and other similar devices.

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Global SEO

What is it worth?

Optimising your website for global customers is a specific task that is worth isolating from general SEO activities. This activity is of specific benefit to exporters, but it is also of benefit to businesses that are targeting customers all over the globe. You can clearly increase your customer base by adding pages on your site that specifically target the US, Europe or Asia.

What can you do?

If your site has a generic top-level domain, such as .com or .org, and targets users in a particular geographic location, you can provide Google with information using the Google Webmaster tools. This will also improve your website in Google’s search results for geographic queries. Setting a geographic target won’t impact your appearance in search results unless a user limits the scope of the search to a certain country.

If an international domain (.com, .org, .eu, etc) has been used, Google relies on several other signals, including IP address, location information on the page, links to the page, and any relevant information from Google Places.

Matt Cutts has also said that server location is taken into account for local search results, although the level this is the case is debatable. Google does try to find context from server IP and top level domain location. However, if your site has a geographic TLD/ccTLD (like .co.nz) then Google states they will not use the location of the server as well. Obviously there could be a clash between server IP and your TLD, (for instance hosting your site in the US and having a .co.nz domain). Doing that would be a bit confusing, and Google can’t really “average” between New Zealand and the USA.  So, the ccTLD is generally a much stronger signal than the server’s location could ever be.

The optimisation also counts on the keywords that a user chooses. Not only is search location, search preferences and search history taken into account, but also if they are using words that are geotargeted. This means there is a language factor that needs to be taken into account. There are specific foreign language search engines, Baidu for Chinese or Yandex for Russian. These search engines take into account the language of the site, and the page that is produced.

So what specific SEO steps can you take?

1. Build GEO specific pages with local content and location information
2. Build GEO specific pages that attract local links
3. Purchase the GEO specific domain and point either at your website or at the pages or build a second mirror site (this will depend on the competitiveness of your market).

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How to Get Google Plus Badge On Websites?

Creating a Google plus badge on websites and blogs is very easy. First we need to create a Google plus page with relevant text, images and videos. The page can be linked to your website by adding some codes to the header of the website template. Here are the steps in detail.

1. Create a Google plus page and note the long string of numbers in the address bar.

2. Go to Google plus page badge customization page and choose the type of badge you want.

3. Copy the code found below the page and paste it on your website.

5. The page button will be there just like the buttons for Facebook and Twitter.

How Google Plus is Going to Affect SEO?

The new Google plus one button will allow people to recommend websites and blogs to friends, family and colleagues. If the website gets more plus ones, the website will get more authority in the eyes of Google. As the page gets more authority than the competitors, naturally its ranking may go higher in the search results.

Some SEO experts still believe that Google plus is not going to make drastic changes in search results. The reason is that several other social networking components are already working much before and hence Google’s recent entity cannot make a substantial impact at present. The Facebook and Twitter are well established and their presence cannot be ignored very soon. Therefore an early prediction on the effect of Google plus on SEO is not possible now.

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	Loopa Bowl Marketing Postcard We carried through concept development www.loopabowl.com.au Push to retail stores Used in conjunction with traditional media 2 for 1 offer. Loopa Bowl is an innovative product from the UK. It is now being sold through Big W and major retailers. We created this direct marketing campaign to increase awareness of the product. It is still being used by the client to increase awareness of the product.
	Brother Max Creative Register at the community and get free books Used in conjunction with traditional media Brother Max is an innovative range of products imported from the UK. This A5 flyer was used in conjunction with traditional magazine media to promote their online community.
	JM Insulation We carried out full design and copywriting Direct Mail to insulation installers Call to action is that bulk discounts were available JM Insulation is imported from the USA and sold throughout Australia. This Direct Marketing campaign was used to introduce the new bulk discounts to new customers.
	United Colors of Benetton We carried out full design and copywriting Direct Mail to potential retailers United Colors of Benetton strollers were imported into Australia. The direct marketing campaign launched their newest range of stroller colours to retailers.
	LSE Consulting Design, develop and copywrite a DM flyer for new customers Coordinate printing and devilery LSE Consulting wanted to promote their new sales training program. Creative Development created the flyer to the left, with a strong call to action and strong design.

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