Creative Development - Web Designers Sydney, SEO and Adwords Partner http://www.creativedevelopment.com.au Creative Development is a Sydney Web Design, SEO and Internet Marketing Agency. We are a Google Adwords partner, and work to improve your ROI on web marketing. Our creative Web Designs will grow your business. Mon, 19 May 2014 09:01:07 +0000 en-US hourly 1 SEO For Industrial Suppliers http://www.creativedevelopment.com.au/seo/seo-for-industrial-suppliers/ http://www.creativedevelopment.com.au/seo/seo-for-industrial-suppliers/#comments Thu, 15 Aug 2013 20:32:48 +0000 http://www.creativedevelopment.com.au/?p=7743 No related posts. ]]>

Landing the coveted top spot in search engine ranking may not be enough to ensure quality, high-volume traffic to your site. According to statistics gathered by Brafton, 50 percent of consumers are more likely to click a link if there is brand proliferation through the top page of search-engine results. To achieve such results, industrial companies need a well-planned approach to search engine optimization.

Strong Content Strategy

Three-fourths of Internet marketers use content creation as a driving force. It’s not enough to plaster social media profiles, webpages, and blogs with content that includes keywords. A complete content strategy includes:

An understanding of the target audience
Relevant content that informs or entertains
Consistently new content
A well-planned web of information

Take time to understand who your customers are and what they are looking for, and then decide how you can fill those needs with articles, blog posts, and white papers. Cross-link between social media platforms and your webpages to drive additional traffic. If you pay for content creation, hire experienced writers who do more than surround keywords with other words.

SEO via Whitepapers

Forty percent of Internet marketers rate whitepapers as very effective for SEO purposes. Industrial businesses that are targeting experienced, technical, and knowledgeable business customers can leverage whitepapers as a marketing and customer service tactic. Making free whitepapers available on your site boosts keyword ranking in the best possible way: You aren’t striving to build content around keywords; the keywords are naturally included when you provide customers with important information.

Whitepapers have an added benefit. Once the customer finds your site due to higher ranking, they’ll appreciate the expertise illustrated by your documents. They’ll also be glad to find someone willing to share some knowledge, and these factors could play a pivotal role when it comes to making a decision about contracts or orders.

Always Leverage Existing Pages

Many businesses concentrate on creating unique content like whitepapers and blogs posts and forget to leverage existing content for SEO purposes. As an industrial supplier, you should have something that resembles a product catalogue online. Every product listing is an opportunity for strong SEO; you should never simply list a picture, a title, and a price. SEO opportunities on a product page include:

Page title
Product name
HTML tags for pictures
A short product description
Meta title
Meta description

Creating all of this content for every item in your catalogue is tedious, but the SEO value is worth the time if you do it right. Product listings are one of the few places where content can remained unchanged over long periods, although revamping content on an annual basis is not a bad idea. At the very least, you should maintain accurate content by removing out-of-date listings and keeping all links live.

Create an Authoritative Brand

Define what you want customers to know about your business, and become an authority in that area. Don’t just sell your products; explain how to use them, provide tips for getting the best results, and post video or article how-tos related to your industry. Not only does this content work for keyword purposes, but it also increases backlinks. If you’re the business with the expertise, other organizations will start linking to you on their pages, driving up your rank in the search engines while directing traffic to your site.

Creating an authoritative presence on a variety of sites, including blogs, your webpage, and social media, will increase your SEO value. You’ll also see your brand showing up multiple times for each search, increasing the likelihood of a click.

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Adwords For Channel Sales http://www.creativedevelopment.com.au/adwords-2/adwords-for-channel-sales/ http://www.creativedevelopment.com.au/adwords-2/adwords-for-channel-sales/#comments Wed, 24 Jul 2013 01:44:15 +0000 http://www.creativedevelopment.com.au/?p=7728 No related posts. ]]>

Sales-MDF-Adwords

You can use Adwords to drive Channel sales using MDF in an accountable way.

  • Adwords allows you to track which products are being sold and where
  • You can allocate budgets based on specific customers and their MDF levels
  • You can track what traffic is going to what pages, and what their conversion rates are.
  • You have complete control over the campaigns and the copy
  • You can instantly change campaigns based on programs you are running
  • There is continuous feedback on the performance of these campaigns

There are multitudinous benefits to using Google Adwords to Drive Channel traffic. This article will address those momentarily, but first this article will take a succinct look at the effective ness of a well devised Google Adwords campaign.

It’s actually rather simple. Google is the most powerful single entity on the web and it has used its positioning and industry expertise to develop an almost endless supply of utilities to assists its users in achieving their primary goals, whatever those goals may be. If you are trying to achieve a specific task on the web, Google has a utility to facilitate it.

The two elements that must exist for equitable commerce to take place is a force to drive demand (the consumer) and a mechanism to meet demand (business). Google is unique in that it is the primary medium for both elements. In simple this means that Google is in the best position to connect its searchers with its advertisers. How they do this is through a number of complex engagements that involve ever evolving algorithms and specific and clear parameters. It is not the intent of this article to be ambiguous; it is simply reflecting the nebulous nature in which Google reveals its methodology. The bottom line is that they are extremely effective at connecting the two primary elements of successful commerce.

Below you will find 5 reasons why using Google Adwords to drive Channel traffic is a good idea:

  • Using Google Adwords provides almost unlimited control in how you set up and manage your campaign. You are able to manage the content, which is huge. When you are able to manage the content you control your own branding power. The internet is one of the most powerful branding tools available to any business and with content control; you can easily and consistently build and manage your brand.
  • Being able to monitor the effectiveness of every particular aspect of any marketing campaign is huge. Google Adwords provides its users with unsurpassed analytical capabilities. You can run reports on every aspect of your campaign. You can test multiple campaigns against one another to determine which campaign produces best in a particular situation. The superior analytical support provided by Google creates a great platform for a successful online marketing campaign.
  • You also have the ability to totally control your budget. You determine exactly how much money you are going to spend on each campaign. One of the beautiful things about a Google Adwords campaign is the fact that you only pay for click-throughs and you determine your daily budget.
  • Adwords is also a good testing format for larger scale campaigns
  • With Google Awords you are in total control of what channels your traffic is driven to. Your landing pages are designed to send your traffic where you want them to go.
  • The program also provides CRM (Customer Relation Management) support. The program allows you to collect valuable CI (Customer Intelligence), both of which provide the platform to improve your understanding of your customer and the best possible way to engage your customer. Being able to manage the complete customer lifecycle is extremely important to growing your business.
  • The traffic that is being driven by these Adword campaigns are more targeted; meaning these are people who are looking to spend; the people you want to connect with. You know this because of the keywords they had to use in order to find your particular landing page.
  • The simplicity in the process of changing your campaign on the fly is another great reason to use Adwords. You can make micro or macro adjustments to your campaign at will. This can be done until you find your sweet spot. All of the tools are in place to make the process extremely simple and successful.

Google is invested in the success of its users, which means you have an unparalleled support system that is designed to insure your success.

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Washroom Supplies Packaging Design http://www.creativedevelopment.com.au/portfolio/graphic-design/washroom-supplies-packaging-design/ http://www.creativedevelopment.com.au/portfolio/graphic-design/washroom-supplies-packaging-design/#comments Tue, 09 Jul 2013 01:04:40 +0000 http://www.creativedevelopment.com.au/?p=7710 No related posts. ]]>

paper-roll-box-mock-v7-copy

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Washroom Supplies Logo http://www.creativedevelopment.com.au/portfolio/graphic-design/washroom-supplies-logo/ http://www.creativedevelopment.com.au/portfolio/graphic-design/washroom-supplies-logo/#comments Tue, 09 Jul 2013 01:02:38 +0000 http://www.creativedevelopment.com.au/?p=7697 No related posts. ]]>

grey-logo-A3

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Adwords Display Design http://www.creativedevelopment.com.au/portfolio/graphic-design/adwords-display-design/ http://www.creativedevelopment.com.au/portfolio/graphic-design/adwords-display-design/#comments Tue, 09 Jul 2013 00:53:57 +0000 http://www.creativedevelopment.com.au/?p=7682 No related posts. ]]>

LJH-4_250x250

 

  • Remarketing Adwords Design

LJH-2_200x200 LJH-2_250x250 LJH-2_250x250-1 LJH-2_250x250-2 LJH-2_250x250-3

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Responsive Single Page Design http://www.creativedevelopment.com.au/portfolio/web-design-portfolio/guy-leech/ http://www.creativedevelopment.com.au/portfolio/web-design-portfolio/guy-leech/#comments Tue, 09 Jul 2013 00:53:12 +0000 http://www.creativedevelopment.com.au/?p=7681 No related posts. ]]>

guy-leech

 

  • One Page AJAX site
  • Mobile Optimised/Responsive
  • Cufon Fonts
  • Gravity Forms Integration

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eCommerce Website http://www.creativedevelopment.com.au/portfolio/ecommerce-portfolio/ecommerce-website-2/ http://www.creativedevelopment.com.au/portfolio/ecommerce-portfolio/ecommerce-website-2/#comments Tue, 09 Jul 2013 00:52:18 +0000 http://www.creativedevelopment.com.au/?p=7680 No related posts. ]]>

Pingi

 

  • Basic ecommerce design
  • paypal integration

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Gravity Forms + WordPress + Campaign Monitor http://www.creativedevelopment.com.au/portfolio/web-design-portfolio/gravity-forms-wordpress-campaign-monitor/ http://www.creativedevelopment.com.au/portfolio/web-design-portfolio/gravity-forms-wordpress-campaign-monitor/#comments Tue, 09 Jul 2013 00:51:26 +0000 http://www.creativedevelopment.com.au/?p=7679 No related posts. ]]>

rawfood

 

  • Gravity Forms Campaign monitor integration
  • eWay + paypal integrations
  • HTML design

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Flash website + Drive Recovery http://www.creativedevelopment.com.au/portfolio/web-design-portfolio/flash-website-drive-recovery/ http://www.creativedevelopment.com.au/portfolio/web-design-portfolio/flash-website-drive-recovery/#comments Tue, 09 Jul 2013 00:50:22 +0000 http://www.creativedevelopment.com.au/?p=7678 No related posts. ]]>

littlesquirts

 

  • Flash website design
  • website recovery
  • Server recovery

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Google Places Optimisation http://www.creativedevelopment.com.au/seo/google-places-optimisation/ http://www.creativedevelopment.com.au/seo/google-places-optimisation/#comments Thu, 27 Jun 2013 00:14:55 +0000 http://www.creativedevelopment.com.au/?p=7658 No related posts. ]]>

 

google-places-seo

 

 

Google Places is what gives your website the top of Google, with a map, it is the most likely place people will click on when searching for businesses in their area. Google use a lot of new and different ways to rank websites for local search, and it can be a small mission to get it all right.

Anyone with a physical address can submit their business to Google Maps. However there are a few things they do to make sure the system is not being manipulated. To make sure the basic information you submit is accurate, Google will ask you to verify it first by entering a PIN that will be sent to either your business address or phone number.

There are a few things that we will do for you to improve your position at the top of Google Maps. This is how we work;

  1. There is a far higher value placed on information from authoritative listings, such as Yellow Pages, White Pages and other directories. We work with some of the big, main directories, to ensure that your website and your business is listed correctly.
  2. Largely, the ranking relies on your physical location. There is more emphasis placed on the city/suburb of the search than the keywords. We can help you find ways to get listed in more location cheaply, but it means you will have to open other offices in other locations.
  3. We will not resort to old SEO tricks to manipulate the results. All our methods are above board, legitimate and will not infringe on Google’s terms.

How We Work

  1. One listing per physical location. Even you cover multiple towns, you should focus on one area, or try to get office space in the other areas. We will optimise the description of your business or categories to explain the different services your business offers. For businesses with special services, such as law firms and doctors or health centres, we will not create multiple listings to cover all specialties, but try to find the one category that fits.
  2. Pick your Battles. If you have the chance to list your business in a small local area, do it. Do not try to go up against larger competitors in bigger areas.
  3. We will help with Semantic SEO, to make sure that your business has the right tags to improve on local searches.
  4. More local citations, we will get your business and address listed in as many local addresses as possible.
  5. Good reviews through Google Places will improve your position. We will help you encourage your customers to write a review of you as much as possible.

The SEO landscape is an ever evolving world. The world of the local search has developed a full head of steam and there is no turning back. As Google has never been known for making anything simple and easy to manage, the same algorithms that are used for primary SEO functions will not apply with local searches; an entirely different set of algorithms will be used. There are number of ways that you can improve your local search rankings. This article will focus on the use of Google Places.

Over 20 percent of Google searchers are searching for local businesses and this number literally doubles when the search is conducted from a mobile phone. What does this mean? Basically there is an entire market out there for local businesses and making your local business easily accessible in searches is paramount for the success of your business.

It is no surprise that Google has launched Google Places which is a powerful tool to improve your ability to be searched and found during local searches for the services that you offer.

Google Places can be compared to Yelp as a general online local directory of businesses in a multiplicity of categories. With the new search engine algorithms implemented by Google and other large search engines such as Yahoo and Bing, having a Google Places optimized account immediately places you in a higher position with a larger listing than when you are found in organic search results.

As with all Google products, Google Places receives unique attention from the Google search engine. There is a level of relevance that is associated with having an optimized Google Places account. With a Google Places account your prevalence during searches is higher. With a Google page you are able to enter all of your pertinent information such as address, hours of operation, contact information and service specifications. Searchers will also be able to view a map of your current business location, as well as get directions.

With your Google places account your customers will be able to provide reviews on your services and products which will be valuable when searchers view your profile. Positive feedback from customers increases your chances of growing your business.

It is important to understand the rules for ranking and placement on local searches are different that traditional Google searches, and your Google pages ranking is dependent on maximum optimization. This can be a complex cycle that is better left up to professional SEO companies that have specific expertise in using Google pages to enhance local search rankings.

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