15% of retail searches come from mobile devices

Posted on 14. Nov, 2011 by in Marketing

More evidence of the growing importance of mobile comes this time from IBM, which predicts that “an unprecedented 15 percent of people in the U.S. logging onto a retailer’s Web site are expected to do so through a mobile device.” This is based on data analyzed by IBM and collected from the 500 leading US […]

Online Buying Behavior

Posted on 09. Nov, 2011 by in Marketing

Just thought I would post some interesting stats that came out of Google Engage today; On average a user will visit 16 sites before purchasing. The Average time taken from the first to the last site depends on the industry, but for instance it it 27 days for clothing purchases (this means your usual 30 […]

How to sell anything

Posted on 01. Nov, 2011 by in Marketing

Got a great idea? Want to start your own business? Find your buyer first, and work out what you can sell them. Talk to the buyer and find out what they need. Everyone needs a  better, more efficient, faster, cheaper something. If you make something, and then try to find the buyer, you will always […]

The Gruen Transfer – What is it?

Posted on 29. Oct, 2011 by in Marketing

  In shopping mall design, the Gruen Transfer is the exact moment where, in a shopping mall, you lose your direction and start to wander around aimlessly. It is named for Austrian born American shopping mall architect Victor Gruen. It was really only in researching this post that I realised how much of an impact […]

PS3 Long Live Play – When they tell your story, what will they say?

Posted on 06. Oct, 2011 by in Marketing

Created by ad agency Deutsch Inc., a very highly respected agency, this ad is a great promotion for Sony’s PS3. Including famous characters such as Nathan Drake (Uncharted 3) and Lightning (Final Fantasy 13), as well as PS3 icons such as Sweet Tooth’s Ice Cream Truck (Twisted Metal) and Kratos (God of War). The campaign […]

PNG vs JPG

Posted on 05. Oct, 2011 by in Marketing

  8KB PNG Chart 36KB JPG Chart 18KB PNG Sunset 51KB JPG Sunset   PNG Sunset   JPG Sunset   PNG Chart JPG Chart The charts above show two different images at different levels of zoom and compression. As you can see, the PNG works for text based images, and keeps the files size low. […]

Why send eCards to your clients?

Posted on 04. Oct, 2011 by in Marketing

One of the best ways to say thankyou to your clients is with a short eCard. Saying thanks to your clients is something that will set you apart from the competition. An e-card is similar to a postcard or greeting card, with the primary difference being that it is created using digital media instead of […]

Google Sandbox – How we scrambled out

Posted on 25. Sep, 2011 by in Marketing

  Recently we had one of our clients experience what some online professionals call, the Google Sandbox effect. Over the course of almost a month we researched our problem, and the problems of others online, to find out what it exactly was, and what, if anything, we could do about it. What is the Sandbox […]

Why You Shouldn’t Pay a High Price for Domain Names

Posted on 15. Sep, 2011 by in Marketing

A recent article in the Sydney Morning Herald has detailed how the owner of investmentproperty.com.au let the name expire and it was snapped up at auction for $125,000. This follows on from hardware.com.au which was bought by Woolworths late last year for $33,000. In the article, the spending is justified as being a small part of a large […]

Story Telling in your Marketing

Posted on 05. Sep, 2011 by in Marketing

Ira Glass has a great series of videos on YouTube right now about what makes a good radio story. It made me think that the same rules apply with marketing, advertising, or anything where you want to capture people’s attention and imagination. So here is an adapted set of rules, from Ira’s advice. Don’t use […]

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