Click Through Rate

Posted on 21. Apr, 2012 by in Marketing

Clickthrough rate (CTR) is calculated by dividing the total amount of mouse clicks on an advert divided by the percentage of times the specific advert is shown online. The times an advert has been shown are referred to as impressions, by internet marketers. Because this ratio enables advertisers to know how many people have clicked […]

A list of possible vertical markets

Posted on 05. Apr, 2012 by in Marketing

Academics Accountants Advertising and Marketing Agencies Advertising, Media & Marketing Architects Architecture Associations Auditors Training Organisations Banking Finance Insurance Beauty Salons, Nail Salons and Make Up Artists Bottle Shops and Liquor Retailers Builders – Residential and Commercial Building & Construction Industry Sales Organisations CEO’s and Managing Directors Childcare Centres Cleaning Industry Confectionery Retailers Construction Industry […]

Milly Taxation Website

Posted on 02. Apr, 2012 by in Marketing

http://www.millytaxation.com.au/ WordPress Website

WordPress Website

Posted on 16. Mar, 2012 by in Marketing, Web Design

http://www.solid-concepts.com.au/ WordPress Web Design Gallery

The best Sydney marketing blogs

Posted on 07. Mar, 2012 by in blogging, Marketing, marketing sydney

We aim to become the best marketing blog in Sydney, well we think so anyway. Nearly two years ago we wrote a post about the best marketing blogs in Sydney, and we included some 36 blogs that were active and posting interesting content. Sadly, we could now only find 10 of those original websites that are still blogging […]

Accountants Web Design

Posted on 15. Jan, 2012 by in Marketing

  http://www.millytaxation.com.au

What is Optimum Keyword Density?

Posted on 30. Dec, 2011 by in Marketing

We have three quick tips for those that worry about keyword density: Write naturally first, if your copy is not readable, it will not convert, voiding the point for SEO in the first place Be consistent. If you are talking about “pressure washing” don’t talk about “professional cleaning” more than the target keyword (although don’t […]

How could you beat Google at its own game?

Posted on 16. Nov, 2011 by in Marketing

More local focus; naver.com is the king is S. Korea, Yandex is the leader in Russia, Baidu is the clear leader in China. Local language content: Google does appear to have comparable collections of sites not in the English language. This is one of the main reasons it can not compete with Yandex. Vertical search engines (or […]

Marketing keys

Posted on 14. Nov, 2011 by in Marketing

The top 14 points to great marketing. Be different Tell a story Connect with a group of people – make an emotional connection Lead that tribe Be passionate Be curious about the tribe Connect with other leaders Connect with the disenfranchised Upset people is ok Make Change in that group Disrupt the status-quo Differentiate or […]

iPhone Market Penetration

Posted on 14. Nov, 2011 by in Marketing

Some random stats on iPhone market penetration. Mobile Internet usage in Oceania grew 6x since 2008 Australians prefer iPhones. Apple is the most popular mobile device Manufacturer by far in Oceania, with 81% share. In comparison Apple holds 30% of the share globally.  Apple’s iOS occupies 91% of all mobile Internet device operating systems in  Australia. […]

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