How could you beat Google at its own game?
Posted on 16. Nov, 2011 by Robert Steers in Marketing
More local focus; naver.com is the king is S. Korea, Yandex is the leader in Russia, Baidu is the clear leader in China. Local language content: Google does appear to have comparable collections of sites not in the English language. This is one of the main reasons it can not compete with Yandex. Vertical search engines (or [...]
Marketing keys
Posted on 14. Nov, 2011 by Robert Steers in Marketing
The top 14 points to great marketing. Be different Tell a story Connect with a group of people – make an emotional connection Lead that tribe Be passionate Be curious about the tribe Connect with other leaders Connect with the disenfranchised Upset people is ok Make Change in that group Disrupt the status-quo Differentiate or [...]
iPhone Market Penetration
Posted on 14. Nov, 2011 by Robert Steers in Marketing
Some random stats on iPhone market penetration. Mobile Internet usage in Oceania grew 6x since 2008 Australians prefer iPhones. Apple is the most popular mobile device Manufacturer by far in Oceania, with 81% share. In comparison Apple holds 30% of the share globally. Apple’s iOS occupies 91% of all mobile Internet device operating systems in Australia. [...]
15% of retail searches come from mobile devices
Posted on 14. Nov, 2011 by Robert Steers in Marketing
More evidence of the growing importance of mobile comes this time from IBM, which predicts that “an unprecedented 15 percent of people in the U.S. logging onto a retailer’s Web site are expected to do so through a mobile device.” This is based on data analyzed by IBM and collected from the 500 leading US [...]
Online Buying Behavior
Posted on 09. Nov, 2011 by Robert Steers in Marketing
Just thought I would post some interesting stats that came out of Google Engage today; On average a user will visit 16 sites before purchasing. The Average time taken from the first to the last site depends on the industry, but for instance it it 27 days for clothing purchases (this means your usual 30 [...]
How to sell anything
Posted on 01. Nov, 2011 by Robert Steers in Marketing
Got a great idea? Want to start your own business? Find your buyer first, and work out what you can sell them. Talk to the buyer and find out what they need. Everyone needs a better, more efficient, faster, cheaper something. If you make something, and then try to find the buyer, you will always [...]
The Gruen Transfer – What is it?
Posted on 29. Oct, 2011 by Robert Steers in Marketing
In shopping mall design, the Gruen Transfer is the exact moment where, in a shopping mall, you lose your direction and start to wander around aimlessly. It is named for Austrian born American shopping mall architect Victor Gruen. It was really only in researching this post that I realised how much of an impact [...]
PS3 Long Live Play – When they tell your story, what will they say?
Posted on 06. Oct, 2011 by Robert Steers in Marketing
Created by ad agency Deutsch Inc., a very highly respected agency, this ad is a great promotion for Sony’s PS3. Including famous characters such as Nathan Drake (Uncharted 3) and Lightning (Final Fantasy 13), as well as PS3 icons such as Sweet Tooth’s Ice Cream Truck (Twisted Metal) and Kratos (God of War). The campaign [...]
PNG vs JPG
Posted on 05. Oct, 2011 by Robert Steers in Marketing
8KB PNG Chart 36KB JPG Chart 18KB PNG Chart 51KB JPG Chart JPG Sunset PNG Sunset JPG Chart PNG Chart Both JPG and PNG are methods that describe how a program encodes an image file. Basically a JPG describes an image in blocks, and the greater the file size allowed, the smaller those [...]
Why send eCards to your clients?
Posted on 04. Oct, 2011 by Robert Steers in Marketing
One of the best ways to say thankyou to your clients is with a short eCard. Saying thanks to your clients is something that will set you apart from the competition. An e-card is similar to a postcard or greeting card, with the primary difference being that it is created using digital media instead of [...]
Follow Us
