http://www.millytaxation.com.au

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1. Write naturally first, if your copy is not readable, it will not convert, voiding the point for SEO in the first place
2. Be consistent. If you are talking about “pressure washing” don’t talk about “professional cleaning” more than the target keyword (although don’t ignore rule number one)
3. Read your copy, if it sounds like you are a broken record, change the copy to make it read better.

Keyword density is the percentage of times a keyword or phrase appears on a web page compared to the total number of words on the page. In the context of search engine optimization keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.

Many people believe that Search Engines do not worry about Keyword density. Rand Fishkin has said that modern search engines have never used keyword density. A recent article by respected SEO and Blog expert, Wayne Hurlbert, suggests that Google sees pages with a keyword density of greater than 2% as sp@m.

I think that the first three rules we have written stand. The main aim of consistency is that you can include key semantic elements such as H1 and bold writing to reinforce what your page is about.

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3. 15% of retail searches come from mobile devices

Last month, according to “Big Blue,” 11 percent of people visited a retail website on a mobile device. In particular the iPad will play a significant role in “mobile” purchase behavior. IBM said that “shoppers using an iPad will lead to more retail purchases more often per visit than other mobile devices.” IBM added that iPad conversion rates were 6.8 percent in the iPad vs. 3.6 percent for mobile devices overall.

Other recently holiday related mobile predictions and estimates include:

Google saying that “44 percent of total searches for last minute gifts and store locator terms will be from mobile devices.”
Performics said that “Google search clicks from mobile devices are now 14.2 percent of all search clicks” and expects paid clicks coming from mobile to grow to 17.3 percent this December
Separately today comScore released its latest US smartphone share data:

Smartphones represent 37 percent of all US mobile handsets according to comScore. However Nielsen says they’ve now reached 43 percent (and more than 50 percent for those under age 45). The Pew Internet Project says 42 percent of mobile subscribers have smartphones.

According to a recent study from Acquity Group, 37 percent of the “Internet Retailer Top 500? companies now have a mobile site. Those that don’t will find they’ve missed an opportunity this holiday shopping season. Earlier this year Google said that 79 percent of its top advertisers didn’t have a mobile-optimized site.

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On average a user will visit 16 sites before purchasing.

The Average time taken from the first to the last site depends on the industry, but for instance it it 27 days for clothing purchases (this means your usual 30 days for offers may not be enough).

On average 1 in 10 travel purchases have 50+ sites used in research.

29% of clothing searches start with generic keywords.

Search is not linear – it takes a few searches mixing the keywords.

89% of search traffic generated by ads is not replaced by organic search.

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Find your buyer first, and work out what you can sell them. Talk to the buyer and find out what they need. Everyone needs a  better, more efficient, faster, cheaper something.

If you make something, and then try to find the buyer, you will always be selling something that doesn’t quite meet the needs of your customer.

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In shopping mall design, the Gruen Transfer is the exact moment where, in a shopping mall, you lose your direction and start to wander around aimlessly. It is named for Austrian born American shopping mall architect Victor Gruen. It was really only in researching this post that I realised how much of an impact he made on the design of shops, and so on the behaviour of pretty much the entire western world.

What Gruen designed was the world’s first fully enclosed mall which opened in 1956. His grand design was that the first modern shopping mall would be the centre piece for an entire community. However, the mall was commercially successful, but the original design was never fully realized, as the intended apartment buildings, schools, medical facilities, park and lake were not built. . Construction costs totaled twenty million dollars, and the mall had seventy-two stores and two anchor department-store tenants, Donaldson’s and Dayton’s. The concept of having two anchor stores that drive customers around was ground breaking.

The New Yorker called Victor Gruen short, stout, and unstoppable. Born in 1903, Gruen immigrated to the United States when Nazi Germany took over Austria in 1938. He landed “with an architect’s degree, eight dollars, and no English.” Victor Gruen graduated from the Vienna Academy of Fine Arts. In 1951 he founded Victor Gruen Associates, and as an urban planner was instrumental in formulating master plans for such cities as Fort Worth, Tex., Kalamazoo, Mich., Cincinnati, Ohio, and Fresno, Calif.

Another of Gruen’s new concepts was to create a multi-level shopping facility. Gruen put stores on two levels, connected by escalators and fed by two-tiered parking. In the middle he put a courtyard under a skylight, with a fishpond, sculpted trees, bird cages, and a café.

And so, the Gruen Transfer became defined as the moment when consumers first respond to deliberate cues in the shopping mall environment. The overwhelming design of the shopping mall was meant to encourage consumers to stay. In much the same way as Casinos are meant to be inviting and comforting, the shopping mall is meant to make consumers feel welcome and encouraged. Of course this has been controversial, and the popular Australian show The Gruen Transfer cyncially calls it ” the moment when a consumer enters a shopping mall, and, surrounded by an intentionally confusing layout, loses track of their original intentions.”

Victor Gruen didn’t just design a building; he designed an archetype. He created a retailing model that became the paradigm of retail property development.

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Created by ad agency Deutsch Inc., a very highly respected agency, this ad is a great promotion for Sony’s PS3. Including famous characters such as Nathan Drake (Uncharted 3) and Lightning (Final Fantasy 13), as well as PS3 icons such as Sweet Tooth’s Ice Cream Truck (Twisted Metal) and Kratos (God of War).

The campaign revolves around a two minute spot that features 25 game characters from Kratos to Sackboy paying homage to an omnipotent being, Michael, who stands in for gamers everywhere. “We have this incredible who’s who, this hall-of-fame list of characters,” says Scott Steinberg, Vice President of Product Marketing at Sony.

And while seeing digital characters fleshed out will impress players first, it is the message of the piece that Sony wants stay with them. “The hero of the spot is actually Michael. And that is a unique approach to gaming,” said Steinberg.

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