Content Marketing KPIs

When making the case for content marketing, it is often not the marketers or the writers who have the final say on the content. Subject experts, heads of technical departments, figureheads all want their voice to be represented in their own way, often ignoring the needs of the reader. I looked at around 3000 pages spread across …

What is Data-Driven Marketing?

Data has always been important to marketers, but modern technology is making data-driven marketing ever-more complex (and difficult to pin down). As Stephanie Miller recently wrote, "Data is like air for marketers…" It’s everywhere, in everything–from server logs, web content, satellite data, scans, transactions, social media, videos, telemetry, audio files, and so much more. Marketers …

Effective Methods of Marketing Mobile Banking to Customers

In the same way that banks realized the importance of migrating customers to online website platforms, new mobile platforms offer banks additional ways and resources by which to save operating costs and increase customer access. As a result, encouraging and marketing customers to move them to adoption of mobile platforms is critical for the ongoing …

The Benefits of Being Digital in the Health Insurance Market

The health insurance market has grown dramatically over the last several decades. In fact, it is growing so fast, many in the industry are struggling to keep up. One of the reasons for the substantial growth is the introduction of digital technology. People no longer have to wait for test results or answers to their …

Mobile Marketing to C-Level Execs

2 Years ago Google surveyed  300 executives including 60 CEOs and 100+ C level business people. They found that the way these users browse the internet is shifting towards online, and their attitudes to online advertising are far more favourable than most people would believe. 79% of these execs are comfortable providing business contact information to a …

Improving Magento Speed…

Three Major Reasons to Care About the Speed of Your Website : Google uses the loading time of a website as part of its quality score calculation. Google has been rumored to use loading time as part of the organic ranking calculation. Studies have shown that slow websites lose customers. Magento is a resource hungry …

Are Facebook “Likes” “Clicks” mainly fake?

  Limited Run, a startup that makes a software platform for musicians and labels says it has reached the final straw with its experience as a small business advertising on Facebook. The core issue is that they say they have discovered 80 percent of the clicks it is receiving on Facebook appear to be coming from …

Sydney Suburb List

  Just a handy list of Sydney Suburbs; Abbotsbury Abbotsford Acacia Gardens Agnes Banks Airds Alexandria Alfords Point Allambie Heights Allawah Ambarvale Annandale Annangrove Arcadia Arncliffe Arndell Park Artarmon Ashbury Ashcroft Ashfield Asquith Auburn Austral Avalon B Badgerys Creek Balgowlah Balgowlah Heights Balmain Balmain East Banksia Banksmeadow Bankstown Bankstown Airport Barangaroo Barden Ridge Bardwell Park …