Content Marketing KPIs

Posted on 07. Jan, 2017 by in Marketing

When making the case for content marketing, it is often not the marketers or the writers who have the final say on the content. Subject experts, heads of technical departments, figureheads all want their voice to be represented in their own way, often ignoring the needs of the reader. I looked at around 3000 pages spread across […]

What is Data-Driven Marketing?

Posted on 09. May, 2013 by in Marketing

Data has always been important to marketers, but modern technology is making data-driven marketing ever-more complex (and difficult to pin down). As Stephanie Miller recently wrote, "Data is like air for marketers…" It’s everywhere, in everything–from server logs, web content, satellite data, scans, transactions, social media, videos, telemetry, audio files, and so much more. Marketers […]

Effective Methods of Marketing Mobile Banking to Customers

Posted on 07. May, 2013 by in Marketing

In the same way that banks realized the importance of migrating customers to online website platforms, new mobile platforms offer banks additional ways and resources by which to save operating costs and increase customer access. As a result, encouraging and marketing customers to move them to adoption of mobile platforms is critical for the ongoing […]

The Benefits of Being Digital in the Health Insurance Market

Posted on 06. May, 2013 by in Marketing

The health insurance market has grown dramatically over the last several decades. In fact, it is growing so fast, many in the industry are struggling to keep up. One of the reasons for the substantial growth is the introduction of digital technology. People no longer have to wait for test results or answers to their […]

Sample Press Releases

Posted on 22. Apr, 2013 by in Marketing

Sample Press Release 1   “6 Small Food Portioners” • Another great product from the award winning range. • Easy to prepare, store and serve • Individual pots click together for easy filling and storage • Safe to go straight from the freezer to the microware • Special pen included for writing contents on the […]

Mobile Marketing to C-Level Execs

Posted on 13. Jan, 2013 by in Marketing

2 Years ago Google surveyed  300 executives including 60 CEOs and 100+ C level business people. They found that the way these users browse the internet is shifting towards online, and their attitudes to online advertising are far more favourable than most people would believe. 79% of these execs are comfortable providing business contact information to a […]

Improving Magento Speed…

Posted on 12. Oct, 2012 by in Marketing

Three Major Reasons to Care About the Speed of Your Website : Google uses the loading time of a website as part of its quality score calculation. Google has been rumored to use loading time as part of the organic ranking calculation. Studies have shown that slow websites lose customers. Magento is a resource hungry […]

Are Facebook “Likes” “Clicks” mainly fake?

Posted on 31. Jul, 2012 by in Marketing, Social Media

Fake Likes

  Limited Run, a startup that makes a software platform for musicians and labels says it has reached the final straw with its experience as a small business advertising on Facebook. The core issue is that they say they have discovered 80 percent of the clicks it is receiving on Facebook appear to be coming from […]


Posted on 29. Jul, 2012 by in Marketing

Done Open University have an advertising campaign running that asks people to search for “done” to find out more. A general search on Google brings up their ad at the top of the page through Adwords. So basically, they are paying for the TV ad, and paying to get people to click on their ad. […]

Sydney Suburb List

Posted on 21. Jun, 2012 by in Marketing

  Just a handy list of Sydney Suburbs; Abbotsbury Abbotsford Acacia Gardens Agnes Banks Airds Alexandria Alfords Point Allambie Heights Allawah Ambarvale Annandale Annangrove Arcadia Arncliffe Arndell Park Artarmon Ashbury Ashcroft Ashfield Asquith Auburn Austral Avalon B Badgerys Creek Balgowlah Balgowlah Heights Balmain Balmain East Banksia Banksmeadow Bankstown Bankstown Airport Barangaroo Barden Ridge Bardwell Park […]

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