Creating Brand Evangelists
Posted on 29. Mar, 2010 by Robert Steers in Branding, WOM
Brand Evangelists areyour key to outstanding of Word of Mouth (WOM) marketing. These are the people that will go forth and spread your marketing message. They are your early adopters and the last customers standing behind your business. They have the following characteristics; They are vocal, they spread the word – they are usually the [...]
How To Choose A Domain Name
Posted on 18. Mar, 2010 by Robert Steers in Branding, Marketing
Here are a number of steps to take and things to consider when choosing a domain name. Selecting the right domain name can really mean the beginning and the end for your business. Even the brightest business ideas can be overtaken by competitors that have better domain names. Determine your niche blog strategy. Think about [...]
How to create great logos
Posted on 14. Jan, 2010 by Robert Steers in Branding, logo, Marketing
What makes one logo better than another? Minimalism. Great logos are easy to read and are not overly complicated. A logo is well-designed when it looks as good on a business card as it does on a web page or a billboard. Memorable They should be an unforgettable representation of your brand and inspires trust [...]
Branding
Posted on 18. Aug, 2009 by Robert Steers in Branding
Good branding is the key to good marketing. Think of it like this; it is the SOUL or ESSENCE of the company. It is how ALL stakeholders perceive you. I will keep this as brief as possible for your enjoyment, but no doubt there will be more on branding to come. It should come from [...]
Tips to improve your retail store
Posted on 07. Aug, 2009 by Robert Steers in Branding, Marketing, Retail, Uncategorized
11 Ways to improve your retail store: Get a theme/brand/niche. One of THE most important things in marketing is that you have to occupy a place in the heart of your customers. There are many words spent on talking about what this means, but for the time being I will keep it brief. This means [...]
The most shared post on the internet
Posted on 14. Dec, 2008 by Robert Steers in Advertising, Adwords, blogging, Branding, Cafe, Creative's Websites, direct mail, Domains, ecommerce, Election, Google, Hosting, How To, Launch Pad, logo, magento, Marketing, marketing sydney, Product Design, Real Estate, restaurant, Retail, sales, SEO, Social Media, trends, Tutorials, twitter, Uncategorized, Web Design, WOM, Wordpress
Like a particularly virulent STD, this is the most shared page on the internet. Why, who knows? Link to this page, and we will automatically approve the trackback. Here are the most shared things around the internet right now; Wikipedia’s most popular page Popular pages, the most popular how to articles on wikiHow – wikiHow [...]
The most shared page on the internet
Posted on 13. Dec, 2008 by Robert Steers in Advertising, Adwords, blogging, Branding, Cafe, Creative's Websites, direct mail, Domains, ecommerce, Election, Google, Hosting, How To, Launch Pad, logo, magento, Marketing, marketing sydney, Product Design, Real Estate, restaurant, Retail, sales, SEO, Social Media, trends, Tutorials, twitter, Uncategorized, Web Design, WOM, Wordpress
Like a particularly virulent STD, this is the most shared page on the internet. Why, who knows? Link to this page, and we will automatically approve the trackback. If you think there should be a link on this page… post it in the comments! Here are the most shared things around the internet right now; [...]
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