Hotel SEO/Adwords
Posted on 06. Jun, 2012 by Robert Steers in Adwords, Adwords-SEO
Here are some brief statistics about the importance of adwords and SEO for hotels. Half of all online travel purchasers indicated researching exclusively online –Friends, families and colleagues were the most-used offline sources to learn about hotels Half of hotel shoppers reported using search engines in their research –Online clickstream behavior indicated that a third […]
Key Strategies for Adwords Optimization
Posted on 06. Jun, 2012 by Robert Steers in Adwords, Adwords-SEO
It’s important to know that your ideal optimization strategy will depend on the advertising goals you define for your campaigns. With specific goals in mind, you can perform strategic optimizations that are more likely to get you the results you want. In most cases, using a combination of many optimization techniques together — such as […]
CPC vs CPM Bidding on Adwords
Posted on 06. Jun, 2012 by Robert Steers in Adwords
For YouTube placements managed through the AdWords auction, an advertiser can decide to bid on a cost-per-click (CPC) or cost-per-thousand impressions (CPM) basis depending on their campaign objectives. If an advertiser selects CPC bidding, then they will only pay when someone clicks on the ad. In comparison, for CPM bidding the advertiser pays when the […]
Youtube Advertising
Posted on 06. Jun, 2012 by Robert Steers in Adwords, Google, Social Media
Youtube is the world’s second largest search engine. YouTube’s special user population around the world makes it the third largest property on the web. There’s a great deal of value in advertising on a property with this type of reach. Maximum User Engagement YouTube’s unique combination of video access, sharing, and community creates an opportunity for […]
Google Adwords with Chinese Characters
Posted on 06. Jun, 2012 by Robert Steers in Adwords, Marketing
Ad Text Using Double-Byte Characters With AdWords you can create ad text using double-byte characters, such as those used in many East Asian languages. However, be aware that double-byte characters have special requirements. Double-byte characters need nearly twice the display space as single-byte characters. For example, the title line of an English ad has a […]
The Importance of Mobile Commerce/Mobile SEO
Posted on 06. Jun, 2012 by Robert Steers in Adwords
As mobile technology continues to accelerate, our phones are quickly becoming indispensable shopping tools. Whether researching a product or comparing prices before purchasing, 79% of US smartphone users have used their devices to help with shopping and 74% of those smartphone shoppers have made a purchase. Extend your Online Brand Reputation to Mobile with Seller […]
5 Google Adwords Tests Worth Doing
Posted on 05. Jun, 2012 by Robert Steers in Adwords
Refining your adwords campaigns can lower your CPC and increase your conversion rate. Here we go through 10 quick ways you can improve your adwords campaigns. Remember the ultimate goal of your adwords campaigns should be to; Pay 10 cents per click, and have every click convert. Also remember that if you are bidding $1 […]
Average Cost of Adwords Plateaus
Posted on 30. Mar, 2012 by Robert Steers in Adwords, adwords-cost
Every now and again we compare the cost and competition of using Google Adwords across three key markets, Australia, the UK and the US. You can see all our working here. Back in September 2010 we selected 91 keywords based on a range of suggestions, across a range of markets including cleaning, seo, web […]
Facebook Advertising vs Google Adwords
Posted on 20. Feb, 2012 by Robert Steers in Advertising, Adwords, Google, Social Media
Facebook Facebook reaches 37% of the Australian population, with people spending an average of 20 minutes on the site per day. Unlike other websites, Facebook users are there socially, interacting and sharing more information than on any other medium. Advertising with Facebook is easy to set up, and it takes no time at all to […]
Ways To Use Google Remarketing
Posted on 02. Feb, 2012 by Robert Steers in Adwords
We already visited Google Remarketing so we thought we could run through some clever ways to use it in marketing. All you have to do is drop the code onto a specific page, and then make sure you ads are targeting those that have been added to the list. Location Aim Facebook Page Target customers who […]