Google Adwords Case Studies – Online and Offline Retailers
Posted on 17. Aug, 2011 by Robert Steers in Adwords
Using Adwords for Online Retailers 17% increase in iPhone visits 50% increase in the average order 6:1 return on Google Adwords 530% overall return-on-ad-spend for computing category ($5.30 in sales for every $1.00 of search media) Search ads targeted to top 25% of markets based on specific store attributes produced 1,090% return-on-ad-spend for computing category. [...]
Tips to improve your Google Adwords Performance
Posted on 30. Jul, 2011 by Robert Steers in Adwords
As we have just spent the day with Google Sydney, I thought we would share Google’s own top 5 tips for improving your Google Adwords performance. Segment and structure your ad groups The biggest dictator of the amount you pay for each keyword is the quality score. You quality score is based on the keyword [...]
Free $75 of Adwords for New Customers
Posted on 28. Jul, 2011 by Robert Steers in Adwords
Thanks to Google Engage, we are able to offer new customers $75 of Google Adwords vouchers. All you have to do is sign up to one of our Internet Marketing programs to receive your voucher. Use the form on the right to get started.
Improve your Google Adwords performance
Posted on 20. Dec, 2010 by Robert Steers in Advertising, Adwords, Marketing
Seeing as it is close to Christmas, and I am sure there are a lot of people out there who are looking to sell more stock, we thought we would run through a few quick lessons on how to improve your Google Adwords performance. If you have not done so already I suggest you go [...]
Google Adwords cost goes up again
Posted on 30. Nov, 2010 by Robert Steers in Advertising, Adwords, Google
As part of our monthly review of advertising costs across the internet, we look at the cost of advertising using Google Adwords. Every month we take a basket of keywords, such as plumbing, SEO, mobile phones, cleaning etc, and look at the published average CPC from Google. We also take into account changes in competition [...]
Cost of Australian Adwords falls 10% in October
Posted on 22. Oct, 2010 by Robert Steers in Advertising, Adwords, Google
In our monthly survey into the cost of Google Adwords, we have found that the average cost of advertising on Google has fallen by about 10% from an average cost of $3.73, which when normalised for competition becomes $1.50, to $3.36 ($1.31). A slight fall in competition by 0.001 was matched by the fall in [...]
ppc vs seo – when to use Google Adwords
Posted on 16. Oct, 2010 by Robert Steers in Advertising, Adwords, SEO
It seems to be the hip choice to spend money on SEO right now. The forums are full of people claiming; don’t spend money on Google Adwords, it is expensive and short sighted. In some instances, this is true, however it does not tell the full story. Why does PPC advertising work? The bottom line [...]
The most shared post on the internet
Posted on 14. Dec, 2008 by Robert Steers in Advertising, Adwords, blogging, Branding, Cafe, Creative's Websites, direct mail, Domains, ecommerce, Election, Google, Hosting, How To, Launch Pad, logo, magento, Marketing, marketing sydney, Product Design, Real Estate, restaurant, Retail, sales, SEO, Social Media, trends, Tutorials, twitter, Uncategorized, Web Design, WOM, Wordpress
Like a particularly virulent STD, this is the most shared page on the internet. Why, who knows? Link to this page, and we will automatically approve the trackback. Here are the most shared things around the internet right now; Wikipedia’s most popular page Popular pages, the most popular how to articles on wikiHow – wikiHow [...]
The most shared page on the internet
Posted on 13. Dec, 2008 by Robert Steers in Advertising, Adwords, blogging, Branding, Cafe, Creative's Websites, direct mail, Domains, ecommerce, Election, Google, Hosting, How To, Launch Pad, logo, magento, Marketing, marketing sydney, Product Design, Real Estate, restaurant, Retail, sales, SEO, Social Media, trends, Tutorials, twitter, Uncategorized, Web Design, WOM, Wordpress
Like a particularly virulent STD, this is the most shared page on the internet. Why, who knows? Link to this page, and we will automatically approve the trackback. If you think there should be a link on this page… post it in the comments! Here are the most shared things around the internet right now; [...]
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