Effective Adwords Budgets

Posted on 21. Oct, 2012 by in Adwords

AdWords provides you with all the facilities to manage the bids and budgets to result in maximizing the return on investment. You are able to place and replace the bids and budgets for the campaigns anytime you wish to do so.   Setting the budgets   You will generate a lot of ad campaigns for […]

Controlling the AdWords campaigns proficiently

Posted on 20. Oct, 2012 by in Adwords, Adwords-SEO

Campaigns are set of ad groups including ad texts, keywords, and bids. These campaigns have different costs and thus need to be controlled and managed properly.   What aspects can be controlled?   Campaign management has different phases and factors that can be controlled. This include-   Budget on the campaigns; Cost-per-click and cost-per-conversion; Locations […]

Manage the ad’s approval process in AdWords

Posted on 18. Oct, 2012 by in Advertising, Adwords, Adwords-SEO

AdWords has developed a supporting system to justify the appropriateness of your proposed ads. So, whatever ad you are designing, must go through the process before being posted in any site. This process is like a circuit breaker that tests all the proposed ads to check whether they are following the specified advertising policies or […]

What Makes Your Website Valuable?

Posted on 14. Oct, 2012 by in Adwords, Adwords-SEO, SEO, websites

Websites, in nearly any category you could think of, are numerous… But, all of those numbers are not at the forefront of the visitors’ minds. As the competition is global, you need to be smart about what features you include, and what information you provide, while keeping your website to a reasonable size. “Empathy” is the […]

27 Ideas For Google Adwords Ads

Posted on 16. Jul, 2012 by in Adwords, Adwords-SEO

Here are 50 ideas for lines that you can put in your Google Adwords ads. For each ad group you should have at least 5 ads, and each campaign should have around 10 ad groups, so you should be thinking of 50 different ads whenever you set up a new campaign. Here are 50 different […]

Top 10 most frequent Adwords mistakes

Posted on 16. Jul, 2012 by in Adwords, Adwords-SEO

Adwords Mistakes

We carry out an Adwords Audit for new clients, we frequently see customers facing the same problems. Part of the problem is that the Adwords interface is easy to navigate, but often the nuance of the mechanism isn’t properly understood. Also, Google Adwords are meant to drive traffic, and clicks, through to your website, and […]

June 2012: Average Google Adwords Costs Unchanged for 2nd Quarter

Posted on 20. Jun, 2012 by in Adwords, adwords-cost, Google

Every few months we look at the relative average cost of adwords for a range of over 100 keyword groups in the three major markets of the UK, the US and Australia. This month’s statistics can be found here. This month we updated our keywords to reflect broader changes in the market, which is why […]

How Volvo Used Mobile Marketing

Posted on 13. Jun, 2012 by in Adwords

Volvo wanted to invoke passion and buzz around the launch of its new S60 sedan. The auto brand aspired to showcase the sedan as an edgy lifestyle vehicle that consumers would feel proud to own and excited to drive. To that end, Volvo and its agency partner, Mobext, the mobile marketing arm of MPG and […]

Using Rich Media To Reach Teens

Posted on 13. Jun, 2012 by in Adwords

The That’s Not Cool campaign used the Google Display Network and YouTube to reach 18M young minds and get teens talking about an important issue. • Increased site traffic by 1,550% • Reached over 18M users • Received 1,143,877 total page views and 135,935 total video views for 3-month campaign, with traffic still increasing to date • Drove 89% […]

Low Landing Page Quality Scores

Posted on 13. Jun, 2012 by in Adwords

Users have consistently provided negative feedback on several types of websites. In our commitment to make AdWords as effective as possible for advertisers and users, ads promoting these types of websites may receive low landing page quality scores. In some instances, they will not be allowed to run. Website types to avoid The following website […]

Page 2 of 5123...Last »