A Guide to Marketing Videos

Posted on 06. Jun, 2011 by in Advertising, Branding, How To, Marketing, sales, Social Media

Did you know that You Tube gets over 3 BILLION views every day? Wow! Imagine what you can do with a marketplace like that? Don’t be shy you need to get in there and take a piece of that pie! Use the masses of social networking to market your business.  Sure you are going to […]

Basic Guide to Social Media

Posted on 04. Jun, 2011 by in Advertising, Marketing

Social Media is fairly new to the world of marketing and has tremendous amount of potential for taking advantage of emerging into the global marketplace. Social Media has been defined as using online technology (accessible via a computer or mobile device) to communicate through the internet instantaneously. This may include sending a text, watching a […]

Why advertise with the Yellow Pages? 10 Reasons not to.

Posted on 11. Apr, 2011 by in Advertising, Marketing

We have said it before, we think there are better ways to spend your money on advertising than the Yellow Pages. Need more convincing? Here are 10 reasons why we thing it is a waste of money. They are no where near number one, or even on the front page of search engines, for any […]

Improve your Google Adwords performance

Posted on 20. Dec, 2010 by in Advertising, Adwords, Marketing

Seeing as it is close to Christmas, and I am sure there are a lot of people out there who are looking to sell more stock, we thought we would run through a few quick lessons on how to improve your Google Adwords performance. If you have not done so already I suggest you go […]

How to game Reddit – or not.

Posted on 15. Dec, 2010 by in Advertising, Social Media

Reddit is not Digg. On Digg, it used to be about knowing the right users to get your story promoted to the front page. Then Digg actually started working with companies to get their information out there. This all worked fine when Digg was growing, but if you didn’t want to see every other link […]

Lessons from Obama on Web Design

Posted on 01. Dec, 2010 by in Advertising, Marketing, Web Design

A great post over at Optimizely on how they used analytics to improve the Obama campaign. They ran all sorts of combinations on a splash page asking people to sign up for their newsletter. The difference between the top combination and the bottom combination was 3% conversion, from 8% to 11% . According to them, […]

Google Adwords cost goes up again

Posted on 30. Nov, 2010 by in Advertising, Adwords, adwords-cost, Google

As part of our monthly review of advertising costs across the internet, we look at the cost of advertising using Google Adwords. Every month we take a basket of keywords, such as plumbing, SEO, mobile phones, cleaning etc, and look at the published average CPC from Google. We also take into account changes in competition […]

Cost of Australian Adwords falls 10% in October

Posted on 22. Oct, 2010 by in Advertising, Adwords, adwords-cost, Google

In our monthly survey into the cost of Google Adwords, we have found that the average cost of advertising on Google has fallen by about 10% from an average cost of $3.73, which when normalised for competition becomes $1.50,  to $3.36 ($1.31). A slight fall in competition by 0.001 was matched by the fall in […]

The ACMA invites comment on the … fax marketing?

Posted on 19. Oct, 2010 by in Advertising

I just got the email below from the ACMA, which was odd for two reasons I will come to later. The Australian Communications and Media Authority (the ACMA) is seeking public comment on the draft national standard for the fax marketing industry. A national fax marketing industry standard is intended to provide the community with […]

ppc vs seo – when to use Google Adwords

Posted on 16. Oct, 2010 by in Advertising, Adwords, SEO

It seems to be the hip choice to spend money on SEO right now. The forums are full of people claiming; don’t spend money on Google Adwords, it is expensive and short sighted. In some instances, this is true, however it does not tell the full story. Why does PPC advertising work? The bottom line […]

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