Improve your Google Adwords performance
Posted on 20. Dec, 2010 by Robert Steers in Advertising, Adwords, Marketing
Seeing as it is close to Christmas, and I am sure there are a lot of people out there who are looking to sell more stock, we thought we would run through a few quick lessons on how to improve your Google Adwords performance. If you have not done so already I suggest you go [...]
How to game Reddit – or not.
Posted on 15. Dec, 2010 by Robert Steers in Advertising, Social Media
Reddit is not Digg. On Digg, it used to be about knowing the right users to get your story promoted to the front page. Then Digg actually started working with companies to get their information out there. This all worked fine when Digg was growing, but if you didn’t want to see every other link [...]
Lessons from Obama on Web Design
Posted on 01. Dec, 2010 by Robert Steers in Advertising, Marketing, Web Design
A great post over at Optimizely on how they used analytics to improve the Obama campaign. They ran all sorts of combinations on a splash page asking people to sign up for their newsletter. The difference between the top combination and the bottom combination was 3% conversion, from 8% to 11% . According to them, [...]
Google Adwords cost goes up again
Posted on 30. Nov, 2010 by Robert Steers in Advertising, Adwords, Google
As part of our monthly review of advertising costs across the internet, we look at the cost of advertising using Google Adwords. Every month we take a basket of keywords, such as plumbing, SEO, mobile phones, cleaning etc, and look at the published average CPC from Google. We also take into account changes in competition [...]
Cost of Australian Adwords falls 10% in October
Posted on 22. Oct, 2010 by Robert Steers in Advertising, Adwords, Google
In our monthly survey into the cost of Google Adwords, we have found that the average cost of advertising on Google has fallen by about 10% from an average cost of $3.73, which when normalised for competition becomes $1.50, to $3.36 ($1.31). A slight fall in competition by 0.001 was matched by the fall in [...]
The ACMA invites comment on the … fax marketing?
Posted on 19. Oct, 2010 by Robert Steers in Advertising
I just got the email below from the ACMA, which was odd for two reasons I will come to later. The Australian Communications and Media Authority (the ACMA) is seeking public comment on the draft national standard for the fax marketing industry. A national fax marketing industry standard is intended to provide the community with [...]
ppc vs seo – when to use Google Adwords
Posted on 16. Oct, 2010 by Robert Steers in Advertising, Adwords, SEO
It seems to be the hip choice to spend money on SEO right now. The forums are full of people claiming; don’t spend money on Google Adwords, it is expensive and short sighted. In some instances, this is true, however it does not tell the full story. Why does PPC advertising work? The bottom line [...]
Mobile Marketing in a nutshell- Android, iPhone, Blackberry
Posted on 06. Oct, 2010 by Robert Steers in Advertising, Marketing, marketing sydney
Bank of America has more than 930,000 customers for its mobile banking services and is one of leaders in the space. Mobile click-through rates average 8.9% up to 49% Android has doubled market penetration and overtaken iPhone in the last 8 months. There are basically three leading, different and incompatible operating systems on modern mobile [...]
The increasing cost of Adwords
Posted on 24. Sep, 2010 by Robert Steers in Advertising
It is a well accepted truth that the cost of advertising on Adwords is going up. However we never knew the extent of it until we did further research. We can now show how big a problem Adwords cost inflation really is. The truth is, it is not that bad. Across 100 mixed keywords, we [...]
20x click through, 1c per click advertising
Posted on 20. Sep, 2010 by Robert Steers in Advertising, Social Media, twitter
What has 20x click through and costs less than 1c per click (and marginally decreasing?) Twitter advertising. Last week we promoted two of our blog posts on twitter using socialoomph and twitreply. We made sure the posts were linked to keywords that were very relevant, and we made sure the tweets were enticing. According to [...]
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