Australia Tourism Advertising – The Missing Ingredient

Posted on 30. Oct, 2011 by in Advertising

  Tourism is an important industry for the Australian economy. In the financial year 2009/10, the tourism industry represented 2.6% of Australia’s GDP at a value of approximately A$34 billion to the national economy. Australia’s international tourism campaigns have traditionally focused on Australia’s laid-back style, such as an 1980s advertising campaign featuring actor Paul Hogan telling [...]

Adwords Cost rises for US advertisers, drops for Australians

Posted on 13. Jun, 2011 by in Advertising, Google

Since September last year, we have been monitoring the cost of Google Adwords for a range of keywords. You can see our full range of data here. We used a broad range of keywords from “Plumbing” to “Mobile Phones”. This gives us a balanced view of the market for Google Adwords. The pool of  keywords is [...]

5 Tips to using Social Media Networking

Posted on 12. Jun, 2011 by in Advertising, Marketing, Social Media, trends

Whether you are a small business, mid-sized business or a large corporation you must be in the middle of the social media networking craze. It has been determined by the everyday folks (your customers) that social networking is a trend that is here to stay. Everyone wants to know what you are doing and when [...]

Take Marketing through Social Networking to the Next Level

Posted on 12. Jun, 2011 by in Advertising, Branding, Marketing, sales, Social Media, trends

I have seen a number of marketing strategies as of lately in my own personal web space. I found it amazing what one can do in such a simplistic manner. Within the last thirty days I have seen three very interesting new marketing strategies take place. I would like to share these with you and [...]

A Guide to Marketing Videos

Posted on 06. Jun, 2011 by in Advertising, Branding, How To, Marketing, sales, Social Media

Did you know that You Tube gets over 3 BILLION views every day? Wow! Imagine what you can do with a marketplace like that? Don’t be shy you need to get in there and take a piece of that pie! Use the masses of social networking to market your business.  Sure you are going to [...]

Basic Guide to Social Media

Posted on 04. Jun, 2011 by in Advertising, Marketing

Social Media is fairly new to the world of marketing and has tremendous amount of potential for taking advantage of emerging into the global marketplace. Social Media has been defined as using online technology (accessible via a computer or mobile device) to communicate through the internet instantaneously. This may include sending a text, watching a [...]

Why advertise with the Yellow Pages? 10 Reasons not to.

Posted on 11. Apr, 2011 by in Advertising, Marketing

We have said it before, we think there are better ways to spend your money on advertising than the Yellow Pages. Need more convincing? Here are 10 reasons why we thing it is a waste of money. They are no where near number one, or even on the front page of search engines, for any [...]

Improve your Google Adwords performance

Posted on 20. Dec, 2010 by in Advertising, Adwords, Marketing

Seeing as it is close to Christmas, and I am sure there are a lot of people out there who are looking to sell more stock, we thought we would run through a few quick lessons on how to improve your Google Adwords performance. If you have not done so already I suggest you go [...]

How to game Reddit – or not.

Posted on 15. Dec, 2010 by in Advertising, Social Media

Reddit is not Digg. On Digg, it used to be about knowing the right users to get your story promoted to the front page. Then Digg actually started working with companies to get their information out there. This all worked fine when Digg was growing, but if you didn’t want to see every other link [...]

Lessons from Obama on Web Design

Posted on 01. Dec, 2010 by in Advertising, Marketing, Web Design

A great post over at Optimizely on how they used analytics to improve the Obama campaign. They ran all sorts of combinations on a splash page asking people to sign up for their newsletter. The difference between the top combination and the bottom combination was 3% conversion, from 8% to 11% . According to them, [...]

Older Entries »