Bidding for ads according to objectives

Posted on 22. Oct, 2012 by in Advertising, Adwords, adwords-adwords, Adwords-SEO

AdWords allows you to bid for the ads in different ways. These options are customized for different campaigns you may have. First of all, let us look at diverse techniques of bidding.   1. CPM bidding   Bidding is made considering the goal or objective of the advertiser. If your objective is to get impressions […]

Manage the ad’s approval process in AdWords

Posted on 18. Oct, 2012 by in Advertising, Adwords, Adwords-SEO

AdWords has developed a supporting system to justify the appropriateness of your proposed ads. So, whatever ad you are designing, must go through the process before being posted in any site. This process is like a circuit breaker that tests all the proposed ads to check whether they are following the specified advertising policies or […]

The Science of Persuasion

Posted on 05. Jun, 2012 by in Advertising, Marketing

Persuasion has been researched thoroughly. Mr. Cialdini is undoubtedly the biggest authority on the field. His books are bestsellers and have been on the “must-read” list for marketers and copywriters for years. In his research, Cialdini came up with six scientific principles of persuasion that will help guide you to become more effective at getting people to do what […]

Top 10 Alternatives to Adwords

Posted on 19. Apr, 2012 by in Advertising

Google AdWords is the best known pay-per-click advertising solution available to webmasters. However, the rules are quite stringent on what and how you can advertise, so it may not be suitable for some marketers. The range, breadth and ease of use of Adwords makes it suitable for 99% of users. However some companies have fallen prey […]

How To Write Subject Lines That Convert

Posted on 29. Mar, 2012 by in Advertising

Make the subject surprising to the reader. Think; Man Bites Dog Sell your biggest benefit in the shortest number of words Use a time based call to action Attract people that want to buy, not speculators. Sell the product, and the sizzle, not the industry and the generic.

Facebook Advertising vs Google Adwords

Posted on 20. Feb, 2012 by in Advertising, Adwords, Google, Social Media

Facebook Facebook reaches 37% of the Australian population, with people spending an average of 20 minutes on the site per day. Unlike other websites, Facebook users are there socially, interacting and sharing more information than on any other medium. Advertising with Facebook is easy to set up, and it takes no time at all to […]

Australia Tourism Advertising – The Missing Ingredient

Posted on 30. Oct, 2011 by in Advertising

  Tourism is an important industry for the Australian economy. In the financial year 2009/10, the tourism industry represented 2.6% of Australia’s GDP at a value of approximately A$34 billion to the national economy. Australia’s international tourism campaigns have traditionally focused on Australia’s laid-back style, such as an 1980s advertising campaign featuring actor Paul Hogan telling […]

Adwords Cost rises for US advertisers, drops for Australians

Posted on 13. Jun, 2011 by in Advertising, Adwords, adwords-cost, Google

Since September last year, we have been monitoring the cost of Google Adwords for a range of keywords. You can see our full range of data here. We used a broad range of keywords from “Plumbing” to “Mobile Phones”. This gives us a balanced view of the market for Google Adwords. The pool of  keywords is […]

5 Tips to using Social Media Networking

Posted on 12. Jun, 2011 by in Advertising, Marketing, Social Media, trends

Whether you are a small business, mid-sized business or a large corporation you must be in the middle of the social media networking craze. It has been determined by the everyday folks (your customers) that social networking is a trend that is here to stay. Everyone wants to know what you are doing and when […]

Take Marketing through Social Networking to the Next Level

Posted on 12. Jun, 2011 by in Advertising, Branding, Marketing, sales, Social Media, trends

I have seen a number of marketing strategies as of lately in my own personal web space. I found it amazing what one can do in such a simplistic manner. Within the last thirty days I have seen three very interesting new marketing strategies take place. I would like to share these with you and […]

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