Adwords and SEO Campaigns
Combine the power of targeted Google Adwords placements with Search Optimisation. Using our knowledge of web optimisation we can create an internet marketing campaign where you rank over time for your keywords, as well as delivering ready buyers to your site using PPC advertising.
What does it cost?
Managed Google Adwords and SEO campaigns start from $550 a month inc GST. A basic SEO and Adwords campaign start with over 100 targeted keywords for SEO and 10 adwords groups aimed at bringing customers to your site. We will work at refining the campaign to ensure that you are always getting value for money.
Lower your CPC
As Adwords management professionals, we know how to lower your cost of advertising on Google. Improving the relevance and the Quality Score for your keywords and your adgroups can significantly reduce your advertising cost. For every 1 point improvement in the Quality Score of your individual keyword, results, generally, in a 10% reduction in the cost per click. Also, improvements across the board in your Adwords quality will reduce the cost of every subsequent advertising campaign.
Increase your Conversions
We use extensive knowledge of buying behaviour to target the keywords that will sell. We can help you set up A/B Optimisation and serving the right advertising for your potential clients. This will increase your conversions by enticing the right clients and serving the right landing pages to your customers. If you don’t have the ability to offer multiple landing pages, we can set up several adgroups that will allow use to send different clients to different areas of your site. Over time our analysis will allow us to only serve ads that convert.
Increase your ROI
Using Adwords and Analytics, over time we will improve the ROI for your adwords advertising campaigns. As Google Adwords Specialists will conduct experiments using our knowledge of online buying behaviour to test marketing theories. Over time this will allow us to find the keywords and ads that generate the most sales for the lowest price. We will encourage you to not throw money at Google Adwords, but to focus on campaigns that generate sales for your business.
Natural Adwords Copy
We generate all our ads and keywords using human beings, with no software or automated processes to assist us. This means we can create hundreds of ad combinations using natural language and words that we already know will create click through. Using extensive marketing research and knowledge, our ads reach out to customers that are searching for your product.
We will give you a monthly, or weekly, report on how your advertising is performing, and where it is performing well. We can make recommendations, not just on your AdWords targeting, but also on web optimisation and eCommerce modifications. We can see if you are transacting more with mobile users, or with users that fit a certain demographic. We can help you use this knowledge to increase your conversions, reach more customers and increase your revenue.
Video or Display Advertising Creation
One of the biggest improvements to online advertising in the last ten years has been the availability of video and active advertising. With display advertising, you can increase the engagement of your potential customers, not just in your brand, but also in your message. We can help you create that advertising in a clever, and cost effective way.
The Wide Reach of Google AdWords
Google AdWords is a real time advertising platform on a massive scale, 24 hours a day, seven days a week. Featuring a unique global reach across Google properties like Google.com, Blogger and Gmail, the Google Search Network, and the Google Display Network.
Unlike traditional advertising Google Adwords are shown only to people who already have an interest in your topic. This makes the advertising program one of the few that will deliver ads to customers when they are already searching for your product.
Targeting with Precision and Scale
With AdWords you can target your ads to countries or territories, or to specific regions and cities. When someone enters your keyword on Google, the AdWords system uses several factors to determine whether to show your ad including the domain being used (.fr, .de, .kr, etc.) and the actual search term the user submits.
In addition to targeting by location, there are a number of other ways to control ad campaigns to meet advertisers’ goals.
Google ads now serve across a wide range of devices. From mobile advertising through the AdMob network, to video and flash advertising on YouTube. The Adwords platform allows you to refine your target user down to the individual device level.
Placement targeting lets you choose individual spots in the Display Network where you’d like to see your ads displayed. From the Sydney Morning Herald to YouTube to News.com.au. There is a wide range of media that you can position your ads to.