We use Search Engine Marketing to grow the number of customers contacting our clients through their website.

Below is a small sample of the clients we have optimised for;

We use SEO principals in all our day to day marketing campaigns so that our clients will experience the benefit of featuring high in search engines. We also make sure that their websites have optimised landing pages  so that clients have a call to action once they reach taht web page.

The main way to promote websites through SEO Marketing is SEO (Search Engine Optimisation). This employs techniques to increase visibility in the organic results in search engines such as Google.  Customers are directed to our client’s website via search results which are listed by the search engine in order of relevancy to the users search. SEO can improve the quality of website visitors by focussing campaigns on specific keywords and search terms most likely used by customers.

Our services provide the following for clients;

• A full SEO report and objective analysis
• Measurable objectives – These might include improved search engine rankings, leads and sales., Or pure SEO goals such as links back and pages of optimised content.
• Competitive analysis – Your current position in relation to competitors and what they are doing within the SEO realm. We then make recommendations as to what we can do to compete in that space.
• Keyword analysis and research – We create target one, two and three word phrases for maximum impact.We also compare those words to what is already out there to make sure we are hitting the right customers.
• Site analysis – We look at the technology requirements for optimisation and whether there are any barriers to overcome. Most search engines have web archetecture they “like” and dont like.
• Develop a Tactical Plan – Outlines final target keyword phrase list and specific mix of Search Engine Marketing tactics for achieving objectives
• On Page Optimisation
• Link Building
• Content Creation
• Submission to directories and search engines
  
• Manual Submissions – Targets the top 10 search engines and directories and make sure that you are being listed in the right places. Oftern leads can come from being in the right place at the right time.
• Monitor and Report – We can analyse site log statistics and also produce a SEO report to document current positions of target phrases on the major search engines
• Refine and Improve – Relentless pursuit to meet and exceed expectations involves using ongoing monitoring intelligence to adjust optimisation and to re-submit only as necessary.

SEO Marketing is the number one tool we use in generating customers online. Effective SEO Marketing makes sure your customers can easily find you using search engines. SEO Marketing is a type of marketing that focuses on the popularity of search engines for consumers finding information online.  As the term suggests, SEO Marketing, is based on the principle that the higher you are on the first page of leading search engines such as Google and Yahoo, the more targeted traffic your website will generate. The critical focus with SEO Marketing is ensuring that top search engine positions are attained for keywords that are most relevant to your organisation, product, company, business and industry. Your SEO Marketing campaign is then optimised for these keyword strings and search terms. Finally your SEO Marketing campaign is implemented across varying platforms: SEO, PPC and Directory Listings.

We aim to find three word and four word combinations that will maximise the impact of a SEO campaign on your business.

Quick steps to improve your SEO.

1. Keyword research is the first step in SEO. Take the time to figure out what words are used by the people you want to visit your site, and then use these words on the relevant page.
2. Look after your code. This means building a website that is easy for the search engines to understand.
3. Make navigation easy. You can do this by building clear text links to all parts of your site.
4. Get links from trusted, relevant sources. Links are like a vote for your site and you can’t rank well without them.
5. Build a sitemap page.
6. Track your progress with a web analytics program.
7. Tell search engines where you are. You can do this by submitting your site details to search engines. This doesn’t guarantee a better position in the results, but it certainly helps. Google, Yahoo, and Microsoft all have a facility to submit a list of all the pages in your site.
8. Remember that content is king.

The other main method in SEO Marketing is PPC (Pay Per Click Advertising). PPC uses the sponsored links in search results. Sponsored links are generated at the very top of the page and down the right hand side in Google’s search engine. The most popular of these is Google AdWords.

Online Directories and Portals are another complimentary method of SEO Marketing. These usually concentrate on a market segment or category, such as an industry, city or product type. Essentially such directories act as their own search engine, allowing users the opportunity to search by category, business name, industry, product, geographical are. Most Directories and Portals target a particular audience or interest. For example, a Directory may be all about fashion, another may be all about Sydney, or another may be all about shoes. Therefore listing your business in a relevant directory with a link through to your website can attract relevant visitors to your website and in turn your business.