You can use Adwords to drive Channel sales.
- Adwords allows you to track which products are being sold and where
- You can allocate budgets based on specific customers and their MDF levels
- You can track what traffic is going to what pages, and what their conversion rates are.
- You have complete control over the campaigns and the copy
- You can instantly change campaigns based on programs you are running
- There is continuous feedback on the performance of these campaigns
Complete MDF Management
- Set the budget and the campaign for the product
- Drive traffic and sales to your partners using SEM and Adwords programs
- Build campaigns that work and deliver a dollar value cost per transaction
- Build data on what customers are buying and where
Increase Your Sell Through
We use unique Adwords methods to increase the number of sales direct to your partner stores online or offline. We can use Google Adwords to push customers to your retailers. We can deliver Adwords for distributors or wholesalers that will have your retailers jumping to sell your products.
Lower Your Advertising Costs
As Adwords management professionals, we know how to lower your cost of advertising on Google. Improving the relevance and the Quality Score for your keywords and your adgroups can significantly reduce your advertising cost. For every 1 point improvement in the Quality Score of your individual keyword, results, generally, in a 10% reduction in the cost per click. Also, improvements across the board in your Adwords quality will reduce the cost of every subsequent advertising campaign.
We use extensive knowledge of buying behaviour to target the keywords that will sell. We can help you set up A/B Optimisation and serving the right advertising for your potential clients. This will increase your conversions by enticing the right clients and serving the right landing pages to your customers. If you don’t have the ability to offer multiple landing pages, we can set up several adgroups that will allow use to send different clients to different areas of your site. Over time our analysis will allow us to only serve ads that convert.
Increase your ROI
Using Adwords and Analytics, over time we will improve the ROI for your adwords advertising campaigns. AsGoogle Adwords Specialists will conduct experiments using our knowledge of online buying behaviour to test marketing theories. Over time this will allow us to find the keywords and ads that generate the most sales for the lowest price. We will encourage you to not throw money at Google Adwords, but to focus on campaigns that generate sales for your business.
We will give you a monthly, or weekly, report on how your advertising is performing, and where it is performing well. We can make recommendations, not just on your AdWords targeting, but also on web optimisation and eCommerce modifications. We can see if you are transacting more with mobile users, or with users that fit a certain demographic. We can help you use this knowledge to increase your conversions, reach more customers and increase your revenue.
Video or Display Advertising Creation
One of the biggest improvements to online advertising in the last ten years has been the availability of video and active advertising. With display advertising, you can increase the engagement of your potential customers, not just in your brand, but also in your message. We can help you create that advertising in a clever, and cost effective way.