The Multi-Channel Funnels (MCF) and Some Essentials
Posted on 14. May, 2013 by David in Analytics This post currently has no responses.
To give you better marketing performance in a simple and innovative approach, Google Analytics has set up the Multi-Channel Funnels tool. This tool aims at assisting the marketers to understand difficult issues of marketing like – influence on early stage marketing by different metrics, measurement of conversion actions that can’t be gripped through bots or [...]
How a Search Engine Works: A Fundamental of SEO
Posted on 14. May, 2013 by David in Adwords-SEO, SEO This post currently has no responses.
SEO or Search Engine Optimization is an internet marketing strategy. This is in fact a critical process to place your webpage ahead of others in search engines, and more importantly, in an unpaid search result. This field is concerned with the ranking of your website in a search result since a site that is ranked [...]
What is Data-Driven Marketing?
Posted on 09. May, 2013 by David in Marketing This post currently has no responses.
Data has always been important to marketers, but modern technology is making data-driven marketing ever-more complex (and difficult to pin down). As Stephanie Miller recently wrote, "Data is like air for marketers…" It’s everywhere, in everything–from server logs, web content, satellite data, scans, transactions, social media, videos, telemetry, audio files, and so much more. Marketers [...]
Reaching Gen C Through Youtube Advertising
Posted on 08. May, 2013 by David in Adwords This post currently has no responses.
First the Baby Boomers, then Generation X, and now we have Gen C, a sociological concept that categorizes a wide range of the population. The demographic of Gen C includes Gen X, millennials and teens who have come to embrace the four social C’s—Community, Curation, Creation and Connection. Gen C is widely noted to the [...]
Effective Methods of Marketing Mobile Banking to Customers
Posted on 07. May, 2013 by David in Marketing This post currently has no responses.
In the same way that banks realized the importance of migrating customers to online website platforms, new mobile platforms offer banks additional ways and resources by which to save operating costs and increase customer access. As a result, encouraging and marketing customers to move them to adoption of mobile platforms is critical for the ongoing [...]
Why Conversion Reports Vary For Same Social Site?
Posted on 07. May, 2013 by David in Analytics This post currently has no responses.
A very frequently faced complain about Google Analytics is the unmatched number of social conversions for an indifferent site, showed by different reports at the same time. If you have noticed the same but ignored without solving the issue, you must have put this behavior to your complain box. Amusingly, after reading this blog, u [...]
The Benefits of Being Digital in the Health Insurance Market
Posted on 06. May, 2013 by Robert Steers in Marketing This post currently has no responses.
The health insurance market has grown dramatically over the last several decades. In fact, it is growing so fast, many in the industry are struggling to keep up. One of the reasons for the substantial growth is the introduction of digital technology. People no longer have to wait for test results or answers to their [...]
REA-XML to WordPress Real Estate Website
Posted on 02. May, 2013 by Robert Steers in Web Design This post currently has no responses.
http://www.oneagencygroup.com.au Features: REAXML import to WordPress Real Estate Property Search Image Ready Blogging Social Media Push SEO We built this wordpress website for real estate agency. The site pulls real estate listings from a REA-XML feed that includes the images. These are fed into the portfolio section of the website.
WordPress as a CMS A Great Way To Keep Customers Up To Date
Posted on 30. Apr, 2013 by David in Web Design, Wordpress This post currently has no responses.
One of the best ways to keep customers interested in your products, especially if you introduce a lot of new things constantly, is to have a website. Most business owners simply don’t have the time to put into learning how to build and maintain a full blown website, nor do they have the desire to [...]
Essential Tips For Creating An Ad Campaign On Google Adwords
Posted on 22. Apr, 2013 by Robert Steers in Web Design This post currently has no responses.
The internet has revolutionized the marketing paradigm and with Google being the most widely used search engine in the world, it is clear why marketers should concentrate on advertising through it. It is estimated that today, around 2 millions searches are made on Google every day and these searches comprise of searches made by people [...]
