Semantic Markup for SEO

Posted on 11. Jun, 2013 by in SEO

When most companies think of website optimization, they tend to think of keyword usage, spending considerable amounts of time testing specific words and phrases that have been shown to be popular among their target audience. Keywords and phrases are certainly important components of a well-designed SEO strategy; but companies should also be focusing on semantic […]

Top Web Video Content Ideas

Posted on 10. Jun, 2013 by in blogging

There are top Web video content ideas ruling the Internet. Some call these ideas "Hot Topics”. They are the subjects everyone wants to hear about. Many of the News stations specialize in News Updates, People selling a specific item present Testimonials and Information portals use FAQ videos. These all rank as highly acceptable video formulas. […]

Advanced Analytics For ECommerce

Posted on 09. Jun, 2013 by in ecommerce

The sales business is all about knowing your customers, what they need, what they want, and what makes them buy. If your e-commerce site attracts a largely young, childless crowd, you are wasting your time adding baby products to your company line or hawking the kid-friendly products you already sell. Advanced analytics helps you get […]

Social Media: Analytics You Can Use to Boost Your Page’s Performance

Posted on 05. Jun, 2013 by in Social Media

Web designers can use a variety of tools that track how people use a website, how often they visit certain sites and how much overall traffic one site gets compared to others. By targeting specific types of data, they can determine which tools are effective and which ones don’t work as well as they had […]

Facebook Advertising: Advanced Techniques to Get You Started

Posted on 04. Jun, 2013 by in Social Media

Facebook and other forms of social media are exceptionally valuable advertising tools if they are used wisely. A large number of people can be reached with one post. It can be shared and extended over a very large area in a matter of a few seconds, if the right target audience is used. Advanced Advertising […]

WordPress vs Expression Engine

Posted on 02. Jun, 2013 by in Wordpress

Wordpress is one of the most popular content management systems available today. It is extremely easy to use and extensible and it is free for both personal and commercial use. Many webhosting companies offer WordPress as a one-touch installation option and some webhosts even offer templates that the customer can use with the system such […]

The Advantages and Disadvantages of Guest Blogging

Posted on 01. Jun, 2013 by in blogging

Guest blogging has been and continues to be a popular way to get high quality links to your site. However, given the fact that Google is making major changes to its search algorithms, it is a good idea to have a look at guest blogging and see if this practice is still an effective way […]

The Importance of SEO in Generating Revenue for Your Website

Posted on 01. Jun, 2013 by in SEO

It is a known fact that SEO, when done properly, can help to increase site visits and sales. However, many businesses are not making nearly as much money as they could because they fail to compile information on the people who are coming to the site, sharing information and/or making purchases. Revenue and conversion tracking […]

How to Analyze Conversion Rates and Return on Investment in Detail

Posted on 31. May, 2013 by in Analytics

There are various ways in which you can go about analyzing your conversion rates for various keywords or a particular PPC campaign. Most companies do a general analysis. They note the conversion percentage rate, note customers’ geographical location and then leave it at that. While such an analysis is good, it is by no means […]

Exceptional Ways To Create Effective Link Bait

Posted on 31. May, 2013 by in SEO

There is no doubt that SEO has made a great deal of progress over the last several years. As search engines fine tune their algorithms and marketers streamline their approach, SEO has evolved into an effective tool to enhance the performance of websites and blogs. One of the most effective elements of SEO is linking […]

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