List of all Adwords In-Market segments

Posted on 16. Jan, 2017 by in Adwords

Below is a list of all the in-market segments currently available in Adwords, grouped by the market segment;   Baby & Children’s Products Baby & Children’s Clothing Baby & Toddler Clothing Children’s Clothing Baby & Toddler Feeding Infant Feeding Supplies Toddler Meals Child Car Seats Childcare & Education Childcare Early Childhood Education Nappies & Baby […]

Digital performance and the board

Posted on 07. Jan, 2017 by in Analytics

  Digital is already a strategic core to many businesses. With the appointment of Chief Digital Officers (800+ of them in Australia), boards have a responsibility to oversee and hold accountable digital technology and capability. Wedged between the CMO and the CTO, a Chief Digital Officer has a broader remit to drive growth, especially by converting traditional “analog” businesses to […]

Content Strategy and SEO

Posted on 07. Jan, 2017 by in Web Design

If you search for content marketing and look at the top 5 images, and the top 5 search results, it is hardly mentioned. In the images I could find, it was represented in user research at the start, but not further downstream. If you look at most content strategies, the focus is on process, governance, […]

How CPC is REALLY calculated

Posted on 07. Jan, 2017 by in Adwords

Google claims that the cost of advertising (CPC) using Adwords is a fixed calculation from when they “combine the components of Quality Score, the max. CPC bid, and the expected impact of extensions and other ad formats to determine Ad Rank.” Then as an advertiser your bid and subsequent placement is based on the results of that […]

Productisation

Posted on 07. Jan, 2017 by in How To

Selling the invisible is becoming more important as more businesses break down barriers and move their offerings into web based, 24/7, solutions. The difficulty is that without a tangible demo, or without something that people can play with, how do you describe and sell the services? To be successful in productization efforts, a firm has […]

Content Marketing KPIs

Posted on 07. Jan, 2017 by in Marketing

When making the case for content marketing, it is often not the marketers or the writers who have the final say on the content. Subject experts, heads of technical departments, figureheads all want their voice to be represented in their own way, often ignoring the needs of the reader. I looked at around 3000 pages spread across […]

Elements of a Digital Culture

Posted on 07. Jan, 2017 by in Web Design

Culture’s all that invisible stuff that glues organizations together, and it trumps strategy every time. So how do you build a strong, powerful, digital culture? One that can respond to changes and challenges. One that grows as fast as the need? Terry Deal and Arthur Kennedy wrote a book called Corporate Cultures: The Rites and Rituals […]

Content Performance KPIs

Posted on 07. Jan, 2017 by in Web Design

Content performance KPIs come in a few different flavours. Often we will need to quickly assess how much work a large site needs in order to improve its performance, or even if the content created for a campaign needs work. That is where the content matrix above comes into its own. Similar to BCG’s 2×2, […]

SEO For Industrial Suppliers

Posted on 16. Aug, 2013 by in SEO

Landing the coveted top spot in search engine ranking may not be enough to ensure quality, high-volume traffic to your site. According to statistics gathered by Brafton, 50 percent of consumers are more likely to click a link if there is brand proliferation through the top page of search-engine results. To achieve such results, industrial […]

Adwords For Channel Sales

Posted on 24. Jul, 2013 by in Adwords

You can use Adwords to drive Channel sales using MDF in an accountable way. Adwords allows you to track which products are being sold and where You can allocate budgets based on specific customers and their MDF levels You can track what traffic is going to what pages, and what their conversion rates are. You […]

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