List of all Adwords In-Market segments

Posted on by in Adwords

Below is a list of all the in-market segments currently available in Adwords, grouped by the market segment;

 

  • Baby & Children’s Products
  • Baby & Children’s Clothing
  • Baby & Toddler Clothing
  • Children’s Clothing
  • Baby & Toddler Feeding
  • Infant Feeding Supplies
  • Toddler Meals
  • Child Car Seats
  • Childcare & Education
  • Childcare
  • Early Childhood Education
  • Nappies & Baby Hygiene Products
  • Pushchairs & Prams
  • Toys & Games
  • Beauty Products & Services
  • Bath & Body Products
  • Hair Care Products
  • Make-up & Cosmetics
  • Skin Care Products
  • Spas & Beauty Services
  • Tanning & Sun Care Products
  • Business Services
  • Advertising & Marketing Services
  • SEO & SEM Services
  • Business Financial Services
  • Business Printing & Document Services
  • Business Technology
  • Enterprise Software
  • CRM Solutions
  • Collaboration & Conferencing Tools
  • ERP Solutions
  • Helpdesk & Customer Support Solutions
  • Network Systems & Services
  • Hosted Data & Cloud Storage
  • Network & Enterprise Security
  • Network Equipment & Virtualisation
  • Network Management
  • Web Services
  • Domain Registration
  • Web Design & Development
  • Web Hosting
  • Corporate Event Planning
  • Office Supplies
  • Office Furniture
  • Payment Processing & Merchant Services
  • Payroll Services
  • Staffing & Recruitment Services
  • Cars & Vehicles
  • Car Parts & Accessories
  • Automotive Electronic Components
  • Car Batteries
  • Car Brakes
  • Car Exterior Parts & Accessories
  • Car Interior Parts & Accessories
  • Engine & Transmission
  • High Performance & Aftermarket Car Parts
  • Wheels & Tyres
  • Car Repair & Maintenance
  • Brake Service & Repair
  • Collision & Car Body Repair
  • Glass Repair & Replacement
  • Oil Changes
  • Transmission Repair
  • Motor Vehicles
  • Motor Vehicles (By Type)
  • 4x4s
  • Classic Vehicles
  • Compact Cars
  • Convertibles
  • Coupes
  • Crossovers
  • Diesel Vehicles
  • Estates
  • Hatchbacks
  • Hybrid & Alternative Vehicles
  • Luxury Vehicles
  • Microcars & Subcompacts
  • Motorcycles
  • Off-Road Vehicles
  • Pickup Trucks
  • Saloons
  • Scooters & Mopeds
  • Sports Cars
  • Vans & Minivans
  • Motor Vehicles (New)
  • Motor Vehicles (Used)
  • Motor Vehicles by Brand
  • Acura
  • Alfa Romeo
  • Audi
  • BMW
  • Buick
  • Cadillac
  • Chevrolet
  • Chrysler
  • Citro├źn
  • Dodge
  • Fiat
  • Ford
  • GM-Daewoo
  • GMC
  • Honda
  • Hummer
  • Hyundai
  • Infiniti
  • Isuzu
  • Jaguar
  • Jeep
  • Kia
  • Land Rover
  • Lexus
  • Lincoln
  • Maserati
  • Mazda
  • Mercedes-Benz
  • Mercury
  • Mini
  • Mitsubishi
  • Nissan
  • Peugeot
  • Pontiac
  • Porsche
  • Renault
  • SEAT
  • Saab
  • Saturn
  • Scion
  • Subaru
  • Suzuki
  • Toyota
  • Vauxhall-Opel
  • Volkswagen
  • Volvo
  • Vehicles (Other)
  • Bicycles & Accessories
  • Boats & Watercraft
  • Campers & Motorhomes
  • Commercial Vehicles
  • Clothing & Accessories
  • Activewear
  • Costumes
  • Formal Wear
  • Bridal Wear
  • Suits & Business Attire
  • Handbags
  • Jewellery & Watches
  • Fine Jewellery
  • Watches
  • Wedding & Engagement Rings
  • Lingerie
  • Luggage
  • Men’s Clothing
  • Outerwear
  • Perfumes & Fragrances
  • Shoes
  • Boots
  • Dress Shoes
  • Trainers
  • Swimwear
  • Wallets, Briefcases & Leather Goods
  • Women’s Clothing
  • Computers & Peripherals
  • Computer Accessories & Components
  • Computer Monitors
  • Memory & Storage
  • Computers
  • Desktop Computers
  • Laptops & Notebooks
  • Tablets & Ultraportable Devices
  • Printers, Scanners & Faxes
  • Consumer Electronics
  • Audio
  • Pro Musician & DJ Equipment
  • Speakers
  • Stereo Systems
  • Camcorders
  • Cameras
  • Camera Lenses
  • Digital SLRs
  • Game Consoles
  • Nintendo Consoles
  • Sony PlayStation
  • Xbox
  • Home Cinema Systems
  • Mobile Phones
  • Televisions
  • Dating Services
  • Education
  • Exam Preparation & Tutoring
  • Foreign Language Study
  • Post-Secondary Education
  • Arts & Design Education
  • Business Education
  • Cosmetology Education & Training
  • Technology Education
  • Primary & Secondary Schools
  • Study Abroad Programmes
  • Employment
  • Accounting & Finance Jobs
  • Career Consulting Services
  • Clerical & Administrative Jobs
  • Education Jobs
  • Executive & Management Jobs
  • Government & Public Sector Jobs
  • Health & Medical Jobs
  • IT & Technical Jobs
  • Internships
  • Legal Jobs
  • Resumes & Portfolios
  • Retail Jobs
  • Sales & Marketing Jobs
  • Temporary & Seasonal Jobs
  • Event Tickets
  • Concert & Music Festival Tickets
  • Performing Arts Tickets
  • West End & Theatre Tickets
  • Sports Tickets
  • American Football Tickets
  • Baseball Tickets
  • Basketball Tickets
  • Football Tickets
  • Hockey Tickets
  • Financial Services
  • Banking Services
  • Debit & Cheque Services
  • Savings Accounts
  • Credit & Lending
  • Business Loans
  • Car Loans
  • Credit Cards
  • Credit Reports & Monitoring Services
  • Mortgage
  • Home Equity Loans
  • Home Purchase Loans
  • Mortgage Refinancing
  • Personal Loans
  • Student Loans
  • Financial Planning
  • Estate Planning
  • Retirement Planning
  • Insurance
  • Car Insurance
  • Health Insurance
  • Home Insurance
  • Life Insurance
  • Travel Insurance
  • Investment Services
  • Tax Services
  • Gifts & Occasions
  • Flowers
  • Gift Baskets
  • Holiday & Seasonal Items
  • Christmas Items & Decor
  • Halloween Items & Decor
  • Valentine’s Day Items & Decor
  • Party Supplies & Planning
  • Event Planning Services
  • Party Supplies
  • Personalised Gifts
  • Photo & Video Services
  • Event Photographers & Studios
  • Photo Printing Services
  • Wedding Planning
  • Home & Garden
  • Home & Garden Services
  • Architectural Services
  • Carpet Installation
  • Door & Window Installation
  • Electrician Services
  • Flooring Services
  • General Contracting & Remodelling Services
  • Home Cleaning Services
  • Home Inspection Services
  • Interior Design & Decorating Services
  • Landscape Design
  • Locksmith Services
  • Painting Services
  • Pest Control
  • Plumbing Services
  • Roofing Services
  • Home Appliances
  • Cooking Ranges & Stoves
  • Dishwashers
  • Microwaves
  • Refrigerators
  • Small Appliances
  • Coffee & Espresso Makers
  • Juicers & Blenders
  • Mixers
  • Vacuums
  • Washers & Dryers
  • Home Furnishings
  • Bedroom
  • Home Office
  • Home Storage & Shelving
  • Kitchen & Dining Room
  • Living Room
  • Nursery
  • Home Improvement
  • Flooring
  • Kitchen & Bathroom Cabinets
  • Kitchen & Bathroom Counters
  • Paint
  • Plumbing Fixtures
  • Tools
  • Home Security
  • Interior Design
  • Curtains & Window Treatments
  • Fireplaces
  • Lights & Fixtures
  • Rugs & Carpets
  • Outdoor Items
  • BBQs & Grills
  • Garden & Outdoor Furniture
  • Lawn Mowers
  • Pools & Spas
  • Property
  • Commercial Properties
  • Commercial Properties (For Rent)
  • Commercial Properties (For Sale)
  • Moving & Relocation
  • Residential Properties
  • Residential Properties (For Rent)
  • Apartments (For Rent)
  • Houses (For Rent)
  • Residential Properties (For Sale)
  • Apartments (For Sale)
  • New Apartments (For Sale)
  • Preowned Apartments (For Sale)
  • Houses (For Sale)
  • New Houses (For Sale)
  • Preowned Houses (For Sale)</li>
    • <li>Software
  • Antivirus & Security Software
  • Audio & Music Software
  • Business & Productivity Software
  • Design Software
  • Drawing & Animation Software
  • Photo Software
  • Tax & Accounting Software
  • Video Software
  • Sports & Fitness
  • Fitness Products & Services
  • Exercise Equipment
  • Fitness Classes & Personal Training Services
  • Gyms & Athletic Clubs
  • Outdoor Recreational Equipment
  • Camping & Hiking Equipment
  • Fishing Equipment
  • Sporting Goods
  • Golf Equipment
  • Winter Sports Equipment & Accessories
  • Telecom
  • Cable & Satellite TV Providers
  • Internet Service Providers
  • Mobile Phone Service Providers
  • Travel
  • Air Travel
  • Bus & Rail Travel
  • Car Hire
  • Cruises
  • Hotels & Accommodation
  • Holiday Rentals
  • Trips by Destination
  • Trips to Asia-Pacific
  • Trips to Europe
  • Trips to Latin America
  • Trips to Middle East & Africa
  • Trips to North America

How In-Market Audiences Work

So what makes an in-market audiences? Google uses real-time data to categorize a potential customer with intent to buy. Google will factor in metrics like:

  • Browsing History
  • the proximity and frequency of visits
  • Related Ad clicks
  • Conversion metrics

These audiences are designed for advertisers focused on getting conversions from customers most likely to make a purchase. In-market audiences can help drive remarketing performance and reach consumers close to completing a purchase.

 

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