Comments on: Creative Billboard Inspiration – Practical Design Principles http://www.creativedevelopment.com.au/advertising/creative-billboard-inspiration-practical-design-principles/ Web Development, Marketing, Branding, Growth Tue, 07 Feb 2012 01:50:42 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Steve Hamptonhttp://www.creativedevelopment.com.au/advertising/creative-billboard-inspiration-practical-design-principles/comment-page-1/#comment-2666 Steve Hampton Mon, 02 Aug 2010 18:32:22 +0000 http://www.creativedevelopment.com.au/?p=1720#comment-2666 Great examples. Being in the search marketing agency space, we aren't generally big fans of billboards; based mostly on the inefficient tracking & interaction of the medium.Having said that; these are great examples of how the medium CAN work. As mentioned in your post, most people don't have the money, the time, or the creativity to execute successful campaigns using billboards.I would suggest that any marketer that stumbles onto this blog post should re-read the article with online banner ads in mind. Many of the above examples would make for a great MEME if converted to online banner ad usage.Thanks for the great blog! Great examples. Being in the search marketing agency space, we aren’t generally big fans of billboards; based mostly on the inefficient tracking & interaction of the medium.

Having said that; these are great examples of how the medium CAN work. As mentioned in your post, most people don’t have the money, the time, or the creativity to execute successful campaigns using billboards.

I would suggest that any marketer that stumbles onto this blog post should re-read the article with online banner ads in mind. Many of the above examples would make for a great MEME if converted to online banner ad usage.

Thanks for the great blog!

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