How to Get Better Rankings in Google Local Search

Many people who need a particular product or service do a local search instead of a general one. Local searches have the potential to bring in a large, steady stream of customers, so working to get good local search engine rankings for more than one city can be well worth your time and effort. Following …

SEO For Mortgage Brokers

Do you remember when sending out mailers or paying for media advertising brought you customers?As you well know those outbound marketing tactics don’t work any more. When today’s borrowers are considering a mortgage they don’t sift through their mail, or flip through the newspaper, they turn on their computer and search online. That’s where you …

Three Essential SEO Tips for Ecommerce Websites

While it is becoming more and more difficult to get good search engine rankings for an ecommerce website, the potential rewards are also getting higher. More and more people are turning to the internet to find products that meet their needs and a site that has a decent search engine ranking can be highly profitable. …

The Cost Data Import Feature of Google Analytics

To remain competitive in today’s spirited and fast moving world, you can no longer depend on humans to evaluate vast numeric data to make the process sluggish in consequences. Make a move to Analytics if you are still relying on manual proceedings. No doubt, you are using different channels to market your online business same …

Growing Retention With Adwords – Don’t Forget the Human Factor

Most who have worked with SEO advertising understand the basic nature of how Google Adwords works. Being triggered by specific search words Internet users use to find things with search engine, Adwords displays appropriate ads alongside search results, providing direct marketing to consumers who are already looking for similar ideas and products. However, the tool …

The Multi-Channel Funnels (MCF) and Some Essentials

To give you better marketing performance in a simple and innovative approach, Google Analytics has set up the Multi-Channel Funnels tool. This tool aims at assisting the marketers to understand difficult issues of marketing like – influence on early stage marketing by different metrics, measurement of conversion actions that can’t be gripped through bots or …

How a Search Engine Works: A Fundamental of SEO

SEO or Search Engine Optimization is an internet marketing strategy. This is in fact a critical process to place your webpage ahead of others in search engines, and more importantly, in an unpaid search result. This field is concerned with the ranking of your website in a search result since a site that is ranked …

What is Data-Driven Marketing?

Data has always been important to marketers, but modern technology is making data-driven marketing ever-more complex (and difficult to pin down). As Stephanie Miller recently wrote, "Data is like air for marketers…" It’s everywhere, in everything–from server logs, web content, satellite data, scans, transactions, social media, videos, telemetry, audio files, and so much more. Marketers …

Reaching Gen C Through Youtube Advertising

First the Baby Boomers, then Generation X, and now we have Gen C, a sociological concept that categorizes a wide range of the population. The demographic of Gen C includes Gen X, millennials and teens who have come to embrace the four social C’s—Community, Curation, Creation and Connection. Gen C is widely noted to the …