Hotel SEO/Adwords

Here are some brief statistics about the importance of adwords and SEO for hotels. Half of all online travel purchasers indicated researching exclusively online –Friends, families and colleagues were the most-used offline sources to learn about hotels Half of hotel shoppers reported using search engines in their research –Online clickstream behavior indicated that a third …

Key Strategies for Adwords Optimization

It’s important to know that your ideal optimization strategy will depend on the advertising goals you define for your campaigns. With specific goals in mind, you can perform strategic optimizations that are more likely to get you the results you want. In most cases, using a combination of many optimization techniques together — such as …

CPC vs CPM Bidding on Adwords

For YouTube placements managed through the AdWords auction, an advertiser can decide to bid on a cost-per-click (CPC) or cost-per-thousand impressions (CPM) basis depending on their campaign objectives. If an advertiser selects CPC bidding, then they will only pay when someone clicks on the ad. In comparison, for CPM bidding the advertiser pays when the …

Youtube Advertising

Youtube is the world’s second largest search engine. YouTube’s special user population around the world makes it the third largest property on the web. There’s a great deal of value in advertising on a property with this type of reach. Maximum User Engagement YouTube’s unique combination of video access, sharing, and community creates an opportunity for …

Google Adwords with Chinese Characters

Ad Text Using Double-Byte Characters With AdWords you can create ad text using double-byte characters, such as those used in many East Asian languages. However, be aware that double-byte characters have special requirements. Double-byte characters need nearly twice the display space as single-byte characters. For example, the title line of an English ad has a …

The Importance of Mobile Commerce/Mobile SEO

As mobile technology continues to accelerate, our phones are quickly becoming indispensable shopping tools. Whether researching a product or comparing prices before purchasing, 79% of US smartphone users have used their devices to help with shopping and 74% of those smartphone shoppers have made a purchase. Extend your Online Brand Reputation to Mobile with Seller …

How Website Optimisation Doubled Travel Revenue

Sometimes really simple things can have a big impact on conversion rates. The right type of conversion optimisations nearly doubled sunshine.co.uk’s revenue, an increase of £14 million year-on-year. Conversion rate optimisation is about more than testing – it is really important that we are testing the right things. Surveying your clients or visitors and doing usability testing …

5 Google Adwords Tests Worth Doing

Refining your adwords campaigns can lower your CPC and increase your conversion rate. Here we go through 10 quick ways you can improve your adwords campaigns. Remember the ultimate goal of your adwords campaigns should be to; Pay 10 cents per click, and have every click convert. Also remember that if you are bidding $1 …