2012 June

Hotel SEO/Adwords

Here are some brief statistics about the importance of adwords and SEO for hotels. Half of all online travel purchasers…

Key Strategies for Adwords Optimization

It’s important to know that your ideal optimization strategy will depend on the advertising goals you define for your campaigns….

CPC vs CPM Bidding on Adwords

For YouTube placements managed through the AdWords auction, an advertiser can decide to bid on a cost-per-click (CPC) or cost-per-thousand…

Youtube Advertising

Youtube is the world’s second largest search engine. YouTube’s special user population around the world makes it the third largest property…

Google Adwords with Chinese Characters

Ad Text Using Double-Byte Characters With AdWords you can create ad text using double-byte characters, such as those used in…

The Importance of Mobile Commerce/Mobile SEO

As mobile technology continues to accelerate, our phones are quickly becoming indispensable shopping tools. Whether researching a product or comparing…

How Website Optimisation Doubled Travel Revenue

Sometimes really simple things can have a big impact on conversion rates. The right type of conversion optimisations nearly doubled…

5 Google Adwords Tests Worth Doing

Refining your adwords campaigns can lower your CPC and increase your conversion rate. Here we go through 10 quick ways…

The Science of Persuasion

Persuasion has been researched thoroughly. Mr. Cialdini is undoubtedly the biggest authority on the field. His books are bestsellers and have been on the…