50,000 likes in 24 hours – Who are the top Facebook gainers?

In 24 hours the Pillsbury Facebook page went from 30,000 likes to 80,000 likes. All sparked by a coupon for money off their frosting range. Target is experiencing an amazing growth in fans by offering 25 x $25 vouchers, resulting in over 500,000 fans this week. Samsung has gone a different route. They are promoting their …

Paid Directories – Which Ones Are Worth It?

Has anyone had any good experiences with Paid Directory Submission, as in paying for your website to be placed in a directory? Which websites have worked for you, and why? The standard ones are; BOTW – $149 – Domain rank 5.9, 9 million links in Yahoo – $299 – No idea on the stats What U …

SEO Analytics – 4 Ways To Improve ROI on SEO

  Modern marketing methods allow you to track your ROI at every step of a campaign. Long story short, if you are not optimising your campaign for ROI, then you are probably throwing money down the drain. Google Analytics, and a range of other tools, allow you to calculate where you are making your money …

Google Fresh – How Will Google Measure “recentness?”

How will Google “Fresh” measure if a page is actually “new”? Will it be based on indexing or does a newly updated page count? For example if there is a page that has product reviews that are updated regularly, would that count as “fresh”? By all accounts, it will be determined by initial crawl date. …

How could you beat Google at its own game?

More local focus; naver.com is the king is S. Korea, Yandex is the leader in Russia, Baidu is the clear leader in China. Local language content: Google does appear to have comparable collections of sites not in the English language. This is one of the main reasons it can not compete with Yandex. Vertical search engines (or …

Google Fresh for eCommerce – eCommerce SEO

Google have released their “Fresh” update, and have specifically mentioned eCommerce results in their blog post. Searches for information that change often, but isn’t really a hot topic or a recurring event. For example, if you’re researching the “best slr cameras”, or you’re in the market for a new car and want “subaru impreza reviews”, you …

What is Google Fresh?

  Google now claims its results should be like cookies, that is “Fresh”. Based on their “Caffeine” update, and apparently nothing to do with “Panda”, this update aims to always present the most recent results for a search. Their explanation is this; If I search for [olympics], I probably want information about next summer’s upcoming …