Banned By Google – The Many Possible Transgressions

Posted on 25. Sep, 2011 by in Google

There are many ways you can be punished by Google. The punishment usually involves your website being removed from the world’s largest Search Engine. Here are a list of ways that Google has found to punish sites either specifically or generally across the board. If your website is completely banned, you can submit your site for reconsideration, […]

Google Sandbox – How we scrambled out

Posted on 25. Sep, 2011 by in Marketing

  Recently we had one of our clients experience what some online professionals call, the Google Sandbox effect. Over the course of almost a month we researched our problem, and the problems of others online, to find out what it exactly was, and what, if anything, we could do about it. What is the Sandbox […]

How eCommerce is hurting Myer, and how they should fight back

Posted on 18. Sep, 2011 by in ecommerce

Bernie Brooks, the CEO of Myer, has estimated that they online sales currently are worth around 5 million dollars with around 2500 SKUs. On the ABC’s Business Insiders Brooks has said that online sales for the retailer are tripling “each year”, and if things change online then they will be in a good position to take advantage. Currently, […]

Why You Shouldn’t Pay a High Price for Domain Names

Posted on 15. Sep, 2011 by in Marketing

A recent article in the Sydney Morning Herald has detailed how the owner of investmentproperty.com.au let the name expire and it was snapped up at auction for $125,000. This follows on from hardware.com.au which was bought by Woolworths late last year for $33,000. In the article, the spending is justified as being a small part of a large […]

How to Brief a Freelance Designer

Posted on 12. Sep, 2011 by in Web Design

Are you looking to hire a freelance designer for your business cards or website? Not sure what to ask for? There are a few good resources out there, especially the Australian Government’s own, that detail what you should outline in your project plan. Talking to a designer, as a non-designer, can be complicated for several reasons. For […]

Google Adwords Cost Falls 30% In Australia

Posted on 12. Sep, 2011 by in Adwords, adwords-cost, Google

We have been tracking the cost of advertising using Google Adwords for well over a year now. Using a basket of keywords that range from “Plumbing” to “Business Supplies”, we have been looking at the average CPC and the competition for over 90 different keywords. Comparing the costs to advertise on Google for those keywords […]

Increase Quality Score – How to Cut Your Adwords Costs

Posted on 07. Sep, 2011 by in Adwords

Adwords Quality Score – Why Should You Care? There are two key reasons why you should care about the Quality Score of your ads. First, the top spot, at the very top of Google searches, is reserved only for ads that have high Quality Score. If your ads have a low quality score, you will […]

Story Telling in your Marketing

Posted on 05. Sep, 2011 by in Marketing

Ira Glass has a great series of videos on YouTube right now about what makes a good radio story. It made me think that the same rules apply with marketing, advertising, or anything where you want to capture people’s attention and imagination. So here is an adapted set of rules, from Ira’s advice. Don’t use […]