2011 September

Banned By Google – The Many Possible Transgressions

There are many ways you can be punished by Google. The punishment usually involves your website being removed from the…

Google Sandbox – How we scrambled out

  Recently we had one of our clients experience what some online professionals call, the Google Sandbox effect. Over the…

How eCommerce is hurting Myer, and how they should fight back

Bernie Brooks, the CEO of Myer, has estimated that they online sales currently are worth around 5 million dollars with around…

Why You Shouldn’t Pay a High Price for Domain Names

A recent article in the Sydney Morning Herald has detailed how the owner of investmentproperty.com.au let the name expire and it was…

How to Brief a Freelance Designer

Are you looking to hire a freelance designer for your business cards or website? Not sure what to ask for?…

Google Adwords Cost Falls 30% In Australia

We have been tracking the cost of advertising using Google Adwords for well over a year now. Using a basket…

Increase Quality Score – How to Cut Your Adwords Costs

Adwords Quality Score – Why Should You Care? There are two key reasons why you should care about the Quality…

Story Telling in your Marketing

Ira Glass has a great series of videos on YouTube right now about what makes a good radio story. It…