2010 October

Long tail of search keywords

Long Tail keywords are search terms used by only one or two users. The graph above shows the  number of visitors…

Digg’s Fall From Grace

Something happened to Digg around 3 months ago. When Digg moved to Digg 4.0 they not only lost their edge,…

Cost of Australian Adwords falls 10% in October

In our monthly survey into the cost of Google Adwords, we have found that the average cost of advertising on…

Old Spice Guy Does Nova

Just thought I would quickly post a link to this video on The Old Spice guy at Nova 969. This…

The ACMA invites comment on the … fax marketing?

I just got the email below from the ACMA, which was odd for two reasons I will come to later….

Google’s Income rises 32%

As we have said before, Google has a virtual monopoly on the search based ppc advertising market. Over the last…

ppc vs seo – when to use Google Adwords

It seems to be the hip choice to spend money on SEO right now. The forums are full of people…

Facebook Marketing Bible

The October 2010 edition of the Facebook Marketing Bible is now available on the web! The Facebook Marketing Bible has enabled…

Mobile Apps vs Mobile Websites

I was just on another forum and I saw someone post about “mobile apps and mobile websites” in the same…

Reducing time to first byte (TTFB)

We have also posted on Time To First Byte for WordPress and how the right host can affect your TTFB….

How to brief your agency – web design or marketing

We have our own briefing document and process that we go through with our clients when they come on board….

Mobile Marketing in a nutshell- Android, iPhone, Blackberry

Bank of America has more than 930,000 customers for its mobile banking services and is one of leaders in the…