Long tail of search keywords

Posted on 29. Oct, 2010 by in SEO

Long Tail keywords are search terms used by only one or two users. The graph above shows the  number of visitors to our site per keyword over the course of the month. As you can see we get 20 times more traffic on keywords used by only one user. Our top 20 keywords supply just 10% […]

Digg’s Fall From Grace

Posted on 27. Oct, 2010 by in Marketing

Something happened to Digg around 3 months ago. When Digg moved to Digg 4.0 they not only lost their edge, but they also lost about 30% of their traffic too. The above graph shows the overall number of page views, the below graph shows the page views per user. Now, it seems, they have been […]

Cost of Australian Adwords falls 10% in October

Posted on 22. Oct, 2010 by in Advertising, Adwords, adwords-cost, Google

In our monthly survey into the cost of Google Adwords, we have found that the average cost of advertising on Google has fallen by about 10% from an average cost of $3.73, which when normalised for competition becomes $1.50,  to $3.36 ($1.31). A slight fall in competition by 0.001 was matched by the fall in […]

Old Spice Guy Does Nova

Posted on 22. Oct, 2010 by in Marketing

Just thought I would quickly post a link to this video on The Old Spice guy at Nova 969. This is all part ongoing saga of the Old Spice guy being the most internet famous person around.

The ACMA invites comment on the … fax marketing?

Posted on 19. Oct, 2010 by in Advertising

I just got the email below from the ACMA, which was odd for two reasons I will come to later. The Australian Communications and Media Authority (the ACMA) is seeking public comment on the draft national standard for the fax marketing industry. A national fax marketing industry standard is intended to provide the community with […]

Google’s Income rises 32%

Posted on 17. Oct, 2010 by in Marketing

As we have said before, Google has a virtual monopoly on the search based ppc advertising market. Over the last year some markets have seen a 24% increase in the cost of advertising. For Google, Search advertising revenue still drove a better-than-expected performance in the third quarter, when revenue climbed 23 percent and net income […]

ppc vs seo – when to use Google Adwords

Posted on 16. Oct, 2010 by in Advertising, Adwords, SEO

It seems to be the hip choice to spend money on SEO right now. The forums are full of people claiming; don’t spend money on Google Adwords, it is expensive and short sighted. In some instances, this is true, however it does not tell the full story. Why does PPC advertising work? The bottom line […]

Facebook Marketing Bible

Posted on 13. Oct, 2010 by in Marketing

The October 2010 edition of the Facebook Marketing Bible is now available on the web! The Facebook Marketing Bible has enabled thousands of marketers, social application developers, publishers, and entrepreneurs to navigate and get the most out of the increasingly sophisticated marketing opportunities on Facebook. Written by the guys over at Inside Facebook, the Facebook marketing […]

Mobile Apps vs Mobile Websites

Posted on 12. Oct, 2010 by in Marketing

I was just on another forum and I saw someone post about “mobile apps and mobile websites” in the same context. I responded with a terse reply, and I thought I would throw it down here too. We will do more to cover mobile apps and websites later this year, as they are hot property […]

Reducing time to first byte (TTFB)

Posted on 11. Oct, 2010 by in Web Design, Wordpress

We have also posted on Time To First Byte for WordPress and how the right host can affect your TTFB. Time to first byte (TTFB) is the time it takes for a browser to start receiving information after it has started to make the request to the server. In some situations, as much as 75% […]

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