Cost of Australian Adwords falls 10% in October

In our monthly survey into the cost of Google Adwords, we have found that the average cost of advertising on Google has fallen by about 10% from an average cost of $3.73, which when normalised for competition becomes $1.50,  to $3.36 ($1.31). A slight fall in competition by 0.001 was matched by the fall in …

The ACMA invites comment on the … fax marketing?

I just got the email below from the ACMA, which was odd for two reasons I will come to later. The Australian Communications and Media Authority (the ACMA) is seeking public comment on the draft national standard for the fax marketing industry. A national fax marketing industry standard is intended to provide the community with …

Google’s Income rises 32%

As we have said before, Google has a virtual monopoly on the search based ppc advertising market. Over the last year some markets have seen a 24% increase in the cost of advertising. For Google, Search advertising revenue still drove a better-than-expected performance in the third quarter, when revenue climbed 23 percent and net income …

ppc vs seo – when to use Google Adwords

It seems to be the hip choice to spend money on SEO right now. The forums are full of people claiming; don’t spend money on Google Adwords, it is expensive and short sighted. In some instances, this is true, however it does not tell the full story. Why does PPC advertising work? The bottom line …

Facebook Marketing Bible

The October 2010 edition of the Facebook Marketing Bible is now available on the web! The Facebook Marketing Bible has enabled thousands of marketers, social application developers, publishers, and entrepreneurs to navigate and get the most out of the increasingly sophisticated marketing opportunities on Facebook. Written by the guys over at Inside Facebook, the Facebook marketing …

Reducing time to first byte (TTFB)

We have also posted on Time To First Byte for WordPress and how the right host can affect your TTFB. Time to first byte (TTFB) is the time it takes for a browser to start receiving information after it has started to make the request to the server. In some situations, as much as 75% …