Beer Marketing = Slow Marketing – How Fosters Got it Wrong

Late last week Fosters signalled its brewery division was up for sale. After pursuing a mixed business model of wine and beer, brewing and marketing, they have decided to cut losses and focus on core business. Over the last few years beer consumption in Australia and worldwide has declined, and it is now at a …

Direct Mail For Lawyers Guide

Direct Mail can be a powerful way for lawyers to get information to potential clients. Even in the age of internet marketing, more and more companies are returning to direct mail as a method of reaching potential customers. Direct Mail can also be used to send important information to current clients. Here are 5 quick …

Twitter Advertising – Now only on Twitter? – Twitter cuts the cord

With a claimed focus on “clarity and focus” Twitter have moved to effectively ban third party advertising on their network. Businesses such as Ad.Ly, who have been competing with Twitter for advertising dollars, will no longer be able to sell tweets through the network, or else be in contravention of the terms of service. It …

Magazine Publishing on the iPad – Hit or Miss?

Some newspapers are claiming over the weekend that new iPad applications could revive the declining publishing industry. Althought the Financial Times have acknowledged that it is going to be a frantic couple of months as publishers find their feet with the new technology, most outlets have claimed this as a positive step forward for traditional …

The best marketing blogs in Sydney

We aim to become the best marketing blog in Sydney. We are going to produce the most interesting, on-trend, valuable information for our clients and potential clients. In doing so, as all good marketers should, we are going to not only look at our competitors, and their best blog posts, but we are going to …

Has the Oil Spill Damaged BP’s Brand?

Since moving from British Petroleum to Beyond Petroleum, the BP brand has grown in strength and recognition. Until a few months ago, most people in the energy sector recognised that BP was a major investor in new green technologies and that it was a company with as much invested in the future of energy as …

Cleaning Business Marketing Ideas

Marketing your cleaning business can be a dirty job sometimes. Large commercial business often end up competing on price, which in turn makes it hard for smaller players to grow their business. So we decided to put together some tips for cleaning business, small and large, to generate sales leads. Branding First, try to create …

The Importance of Keyword Targeted Domains in SEO; Almost Zero

There is no doubt that carefully selecting a domain(s) can make a difference to a website. There are not just SEO factors to consider, there is also trust by the customer, branding etc. A few different reasons for selecting a domain may be; Making it memorable Linking the domain to your company name Making to …

Creative Ideas For Better Food Marketing

The White House has come forward and said there is too much marketing of unhealthy food aimed at children. In the US at least there are two battles being waged. The first is between food manufacturers, particularly those that produce high sugar, high fat foods, and a wave of anti-obesity campaigners. The second is between …

FIFA Shows Good Control

The news coming out of South Africa is, if you are not sanctioned by FIFA, you can forget about trying to be part of World Cup fever. The global football body has opened 451 cases of ambush marketing in South Africa and over 2500 worldwide, aiming to protect its official partners who have spent fortunes …